1. Mehmet MERAL
Mile End E14 PH - LONDON
meralmehmet@gmail.com
(+44) 7448111568
EDUCATION
August 2004 UNIVERSITY OF ULUDAG
Bursa, Turkey
International relations
● Political sciences
● Entry of a country into world politics
● External relation
June 1999 ULUBATLI HASAN ANATO LIAN HIGH SCHOOL
Bursa, Turkey
Turkish – mathematics chapter (English,German)
June 1992 KARSIYAKA ANATOLIAN HIGHSCHOOL
Izmir, Turkey
Prep class (English)
EXPERIENCE
April 2013 - Present
Tuva Art Gallery – Istanbul & London
Marketing Coordinator & Business Developement Manager
www.tuvasanat.com
Implementing marketing and advertising campaigns by assembling and analyzing sales forecasts;
preparing marketing and advertising strategies,plans, and objectives; planning and organizing
promotional presentations; updating calendars.
Tracking product line sales and costs by analyzing and entering sales, expense, and new business
data.
Preparing marketing reports by collecting, analyzing, and summarizing sales data.
Keeping promotional materials ready by coordinating requirements with graphics department;
inventorying stock; placing orders; verifying receipt.
Supporting sales staff by providing sales data, market trends, forecasts,account analyses,new
product information; relaying customer services requests.
Researching competitive products by identifying and evaluating product characteristics, market
share, pricing, and advertising; maintaining research databases.
Planing meetings and trade shows by identifying, assembling, and coordinating requirements;
establishing contacts; developing schedules and assignments; coordinating mailing lists.
Monitoring budgets by comparing and analyzing actual results with plans and forecasts.
Updating job knowledge by participating in educational opportunities; reading trade publications.
Accomplishing organization goals by accepting ownership for accomplishing new and different
2. requesting; exploring opportunities to add value to job accomplishments.
March 2015 – September 2015
Londonist - London
Business Developement Manager
Prospect for potential new clients and turn this into increased business.
Cold call as appropriate within your market or geographic area to ensure a robust pipeline of
opportunities.* Meet potential clients by growing, maintaining, and leveraging your network.
Identify potential clients, and the decision makers within the client organization.
Research and build relationships with new clients.
Set up meetings between client decision makers and company’s practice leaders/Principals.
Plan approaches and pitches.* Work with team to develop proposals that speaks to the client’s
needs,concerns,and objectives.
Participate in pricing the solution/service.
Handle objections by clarifying, emphasizing agreements and working through differences to a
positive conclusion.* Use a variety of styles to persuade or negotiate appropriately.
Present an image that mirrors that of the client.
Management and Research
Submit weekly progress reports and ensure data is accurate.
Ensure that data is accurately entered and managed within the company’s CRM or othersales
management system.
Forecast sales targets and ensure they are met by the team.
Track and record activity on accounts and help to close deals to meet these targets.
Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor
list) are fulfilled within a timely manner.
Ensure all team members represent the company in the best light.
Present business development training and mentoring to business developers and otherinternal staff.
Research and develop a thorough understanding ofthe company’s people and capabilities.
Understand the company’s goal and purpose so that will continual to enhance the company’s
performance.
Sep 2011 – March 2013
Turan Hill Lounge – Fethiye
www.turanhilllounge.com
Operation Manager
- Staff Management
- Arrangement and organizing for all needs and demands of the hotel
- PR management
- Marketing Management
April 2011 - September 2011
YVES ROCHER FRANCE
E-Marketing Supervisor
Managing e-marketing of Turkey
- Agency controlling (digital..)
- Brand Communication & line controlling
- Web MAster managing
- Analysing web sites of co.
3. - mailing to customers
- web analitics
- news letters
- Banners & All marketing actions on the web site & for the Brand (internet)
November 2010 – April 2011
IDEA MARKETING COMMUNICATION AGENCY – Istanbul
Account Director – PR
Define strategy for and develop, execute, and manage comprehensive a marketing
communication plan for our brands.Communicate with customers, ad agencies,media and third
parties to coordinate overall marketing effort in accordance with corporate goals of customer. Plan
and carry out events,launches.Lead and direct accounts team. Prepare and manage marketing
communications budget.
Spectrum Group (Joy FM, Joy Türk, Metro FM, Süper FM, Maydonose FM,
Maydonose Turk)
Consulting and planning of all marketing communications strategies of all four radios. Press
relations, social responsibility projects and tailor made projects for different brands and their
marketing needs.Also event management, including creation of idea and concept,planning,
executing and monitoring of the special events.Management of sponsorship relations.
April 2010 – November 2010
MEY Alcohol
Area Development Expert (chief)
Area Dev. Chief is responsible of his own areas all sales politics and marketing actions.
My area is the most popular and important then rest of all. (Taksim, Beyoglu, Cihangir,
Galatasaray, Tunel, Galata, Karakoy, Eminonu, Sultanahmet, Halic )
I have 6 presellers on my own management and 3 category chiefs, 5 roundsman . I manage
them as a supervisorand also give them coaching. Some of my responsibilitie and daily /
weekly / monthly duties are;
● Share of Sales target per pseller
● Share of Sales Campaign targets
● Share of Penetration targets
● Route Planning
● Success of visitation planning
● Current account management
● Share of cycle plans
● Budget management
● Sales & Marketing educations – role plays
● Competitor analyzing
● Brand & SKU management
● POSM applications
● Visiting and managing high sales and high potential customers
And following up all these articles, reporting to area assistant manager.
Managing and organizing all event activities. Supporting marketing teams & all events.
April 2008 – January 2010
4. RED BULL Turkey
National Gastro Striker Supervisor
Gastro Striker Supervisor has the overall responsibilityin the national
C/D outlets.The person in position is responsible for implementing the
national On-Premise strategies and controls the team and the area
structure.To Optimise the sales and brand-appearance within the
regional on-premise channel with the team.Leads the musketeers in his
region.Develops,structures and optimizes various educational sessions,
trainings and strategies for the team,as well for key accounts.
Managing and organizing all event activities. Supporting marketing teams & all events.
September 2008 – December 2008
Universities & Fast Food Supervisor
Responsible ofall Universities in Turkey. Tried to keep Red Bull & Sales alive at all
universities.
Succeed after 3 months - %40 penetration build up&growth!
Musketeer
Musketeer is responsible for establishing a clear Red Bull dominance in
his/her area via gaining mostreputable Top / Volume / Image outlets and
also having targeted Red Bull High 5 implementations in his span of
responsible area.Musketeer is responsible for sales volume,distribution
and implementation ofRed Bull standards in the top OP outlets in the
assigned geographical area.Share Companyvalues,follows them in his
daily work and presents Red Bull brand and its philosophyin OP
channel
Managing and organizing all event activities. Supporting marketing teams & all events.
April 2007 – January 2008
METNET COMMUNICATION
LTD. Nicosia, Cyprus
Foreign Trade Responsible
To organize all domestic and foreign trade works, commanding them. Finding new
suppliers, warehouses and managing all the foreign trade organizations. Making sales
politics and calculating volumes. Company, product, market searching and representing my
company at foreign countries.
May-November 2006
PHİLİP MORRİS-SA
Bursa, Turkey
Merchandiser- Trade Marketing
● Visiting markets by planned route in my responsible area,
● Finding solutions to my customers annoyances and needs,
● Analysing sales volumes of rival companies and Philip Morris products and by the results of this analyses,
making sales programmes and diversify some conditions
● Controlling own area budget and planning the year
5. 2005-2006 OZDİLEKA.S
Bursa, Turkey
Electronic product purchase assistant / Non-food purchase department
● Purchasing products for electronic floor
● Organizing, preparing and signing the contracts of company agreements
● Passing of orders, controlling and accepting the floorman’s order cards
● Controlling the employees and all the branch stores of Ozdilek in different towns.
● Deciding the price changes by market researches
● Preparing inserts, flashes,campaignes
● Controlling stokes,budget,following up inventory size by monthly and weekly reports of sales.
● Attending fairs and making contacts with firms, making decisions of product range.
September 2001 T.C. GARANTI BANK Bursa, Turkey
Internship (3 months)
● Managing different kinds of assignments
● Time managing skills
● Written and spoken skills
● Computer skills
● Communication skills
CERTIFICATES AND JOB EDUCATIONS
November 2015 High Speed Training London, UK
Level-2 Award in Food Safety For Retail
February 2012 Bilge Adam
Photoshop İstanbul, Turkey
Indesign İstanbul, Turkey
January 2012 E-Marketing Management & Skills Edu Paris, France
Dream Mail Paris, France
Coremetrics IBM Paris, France
June 2010 MEY ALCOHOL Istanbul, Turkey
Alcohol Sector Expert
February 2007 YORKTRADEFOREİGN TRADE
İNSTITUTE Bursa, Turkey
Foreign Trade (80 hours)
● International marketing and being a brand
● International commercial legislation
● Kinds of international delivery
● Payout variations in international business
6. ● To issue a letter of credit
● Import - Export exercises
● Foreign correspondence
● Foreign exchange, bank credits
● Free trade zone law
● Tariff laws
● E-business,E-commerce, E-trade
● Business disagreements and solutions
● Digital signature, E-signature, digital certificates
● E-broker
August 2006 PHILIP MORRIS
USA Bursa, Turkey
Safe Information course
Using internet and Ethernet safely, secure mailing, information privacy
November 2006 PHILIP MORRIS -
SA Bursa, Turkey
StepsEducation
Finding solutions to problems step by step and presenting them by using S.W.O.T Analysis
Techniques
November 2006 PHILIP MORRIS -
SA Bursa, Turkey
Basic Merchandising Skills Education
October 2005 OZDİLEK
A.S Bursa, Turkey
Non-food category / textile category manager / assistance exploration course
All the process of purchasing and managing skills
June 2003 MAGNA- RODOPLU A.S
Istanbul, Turkey
Sales course (2weeks)
July 2002 CARREFOUR-
SA Bursa, Turkey
Internship (1 month)
LANGUAGES AND COMPUTER SKILLS
● English ( good command of written and spoken )
● German ( basic level of written and spoken )
● Arabic ( good command of written and read, working & learning Speaking)
● Ms Office programme
● Photohop
● SAP
● Mikro RTL 9000
● Isms
7. ● Fort
● E-jay
PERSONEL INFORMATIONS
Military obligation : Done in 2004 at Incirlik / Adana as a short term sergeant with U.S Air Force
Marital Status : Single
Date of birth : 15.April.1981
Driver license : Class B (Turkey) – Class D (Cyprus)
Hobbies : Painting Arts, Snowboarding,drum,basketball,chess,tennis, music, cinema, football,
fitness,