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Marília	
  Ramachoti	
  Ferreira	
  Carvalho	
  	
  
Rua	
  Abílio	
  Soares,	
  760,	
  apto	
  72	
  –	
  Paraíso	
  –	
  São	
  Paulo/SP.	
  	
  
26	
  anos,	
  single,	
  Brazilian
Phone	
  (011)	
  2631-­‐8996/Mobile	
  (011)	
  9	
  8271-­‐6986	
  	
  
E-­‐mail:	
  mariliaramachoti@gmail.com	
  	
  
	
  
APPLICATION	
  TARGET	
  
To	
  work	
  on	
  projects	
  related	
  to	
  marketing	
  and	
  its	
  related	
  business.	
  	
  
	
  
ACADEMIC	
  FORMATION	
  
	
  
-­‐	
  INSPER	
  –	
  Instituto	
  de	
  Ensino	
  e	
  Pesquisa	
  -­‐	
  São	
  Paulo	
  /	
  Brazil	
  
Post	
  graduation	
  on	
  Business	
  Administration	
  –	
  start	
  month	
  June/2015	
  –	
  on	
  going.	
  
-­‐	
  FGV	
  -­‐	
  Fundação	
  Getúlio	
  Vargas	
  -­‐	
  São	
  Paulo	
  /	
  Brazil	
  
Entrepreneurship	
  and	
  Business	
  Management	
  –	
  December/2014	
  
-­‐	
  ESPM	
  -­‐	
  Escola	
  Superior	
  de	
  Propaganda	
  e	
  Marketing	
  -­‐	
  São	
  Paulo	
  /	
  Brazil	
  
Student	
  of	
  Social	
  Communication	
  –	
  Media,	
  emphasis	
  on	
  branding	
  -­‐	
  December/2012	
  
	
  
-­‐	
  UCI	
  -­‐	
  University	
  of	
  California	
  Irvine	
  Extension	
  -­‐	
  Irvine,	
  CA/USA	
  
Certification	
  on	
  International	
  Business	
  and	
  Management	
  –	
  March/2012	
  
	
  
IDIOMS/LANGUAGES	
  
English:	
  Fluent	
  (fluency	
  acquired	
  on	
  10	
  moths	
  specialization	
  in	
  California,	
  2011/2012)	
  
	
  
PROFESSIONAL	
  EXPECIENCE	
  
	
  
Marketing	
  and	
  communication	
  coordinator	
  -­‐	
  Ihearyou	
  (inovation	
  and	
  tech	
  startup	
  –	
  São	
  Paulo)	
  
April/2015	
  –	
  present	
  moment	
  
	
  
Duties	
   and	
   accomplishments:	
   responsible	
   for	
   the	
   communication	
   and	
   strategies	
   on	
   online	
   and	
  
offline	
  marketing,	
  focused	
  on	
  its	
  first	
  product	
  “ihearyou	
  app”.	
  	
  
-­‐ Campaign	
  and	
  processes	
  management.	
  
-­‐ In	
   charge	
   of	
   users	
   activation	
   campaigns,	
   digital	
   marketing	
   campaigns,	
   and	
   social	
   media	
  
management;	
  Responsible	
  for	
  the	
  preparation	
  and	
  monitoring	
  of	
  actions	
  and	
  materials	
  for	
  
the	
  press;	
  
-­‐ Development	
   and	
   management	
   reports	
   analysis,	
   support	
   on	
   creation	
   and	
   execution	
   of	
  
marketing	
  plans;	
  
-­‐ Survey	
  of	
  market	
  trends,	
  monitoring	
  of	
  competition	
  and	
  monitoring	
  of	
  implementation	
  of	
  
marketing	
  actions;	
  
-­‐ Team	
  actions	
  follow-­‐up,	
  gathering	
  information	
  for	
  closing	
  of	
  each	
  action;	
  
-­‐ Responsible	
  for	
  measuring	
  qualitative	
  and	
  quantitative	
  results	
  and	
  the	
  monthly	
  sending	
  of	
  
social	
  reports;	
  
-­‐ Responsible	
  for	
  the	
  management	
  and	
  maintenance	
  of	
  all	
  the	
  brand	
  identity.	
  
	
  
Regional	
  Senior	
  Analyst	
  -­‐	
  APHEF	
  /	
  SENAR	
  (Federation	
  of	
  Agriculture	
  and	
  Livestock	
  of	
  São	
  Paulo)	
  
April	
  /	
  2014	
  -­‐	
  May	
  /	
  2015	
  
	
  
Duties	
   and	
   accomplishments:	
   responsible	
   for	
   the	
   program	
   "From	
   the	
   field	
   to	
   the	
   consumer,"	
  
supervising	
  and	
  managing	
  rural	
  unions	
  and	
  SEBRAE	
  regional	
  offices	
  in	
  Campinas	
  and	
  regions.	
  
-­‐ Responsible	
   for	
   implementing	
   new	
   policies	
   in	
   the	
   department,	
   respecting	
   the	
   hierarchies	
  
and	
  methods	
  of	
  the	
  company.	
  
-­‐ Management	
   of	
   programs	
   and	
   methods	
   aimed	
   at	
   organizational	
   marketing,	
   conducting	
  
market	
  research	
  and	
  analyzing	
  public	
  behavior	
  before	
  the	
  launch	
  of	
  new	
  products;	
  
-­‐ Responsible	
  for	
  managing	
  teams	
  and	
  developing	
  strategies,	
  indicating	
  methods	
  and	
  media	
  
to	
  be	
  used	
  at	
  each	
  stage	
  of	
  the	
  campaign,	
  aimed	
  at	
  creation	
  of	
  integrated	
  groups	
  and	
  the	
  
achievement	
  of	
  results;	
  
-­‐ Responsible	
   for	
   the	
   organization	
   of	
   various	
   events	
   /	
   lectures,	
   seeking	
   to	
   mediate	
   and	
  
facilitate	
  the	
  relationship	
  with	
  the	
  media,	
  partners	
  and	
  press	
  relations;	
  
	
  
Product	
  manager	
  and	
  project	
  -­‐	
  BPS	
  Digital	
  Communication	
  (digital	
  communication	
  agency	
  in	
  Sao	
  
Paulo)	
  
April	
  /	
  2012	
  -­‐	
  June	
  /	
  2013	
  
	
  
Duties	
   and	
   accomplishments:	
   responsible	
   for	
   operational	
   and	
   strategic	
   marketing	
   thinking.	
   In	
  
addition	
  to	
  conducting	
  market	
  research	
  to	
  improve	
  competitive	
  strategies.	
  
-­‐ People	
  Management,	
  responsible	
  for	
  team	
  of	
  three	
  diverse	
  partners	
  and	
  outsourced	
  internal	
  
staff;	
  
-­‐ Direct	
   involvement	
   in	
   prospecting	
   and	
   customer	
   capture,	
   winning	
   two	
   large	
   customers	
  
within	
  a	
  month,	
  increasing	
  sales	
  by	
  15%;	
  
-­‐ Preparation	
  of	
  monthly	
  reports	
  with	
  measurement	
  results.	
  Analysis,	
  management,	
  planning,	
  
organization	
   and	
   control	
   of	
   the	
   activities	
   of	
   the	
   administrative	
   and	
   financial	
   areas	
   of	
   the	
  
company;	
  
-­‐ Creation	
  and	
  execution	
  of	
  campaigns,	
  projects	
  and	
  advertising	
  actions.	
  In	
  addition	
  to	
  always	
  
present	
  innovations	
  for	
  customers	
  with	
  new	
  projects;	
  
-­‐ Preparation	
  of	
  spreadsheets	
  and	
  graphs	
  relating	
  to	
  the	
  implementation	
  of	
  the	
  Project;	
  
-­‐ Diagnosis	
  and	
  management	
  strategies,	
  in	
  addition	
  to	
  the	
  constant	
  monitoring	
  of	
  results;	
  
-­‐ Preparation	
   of	
   briefings,	
   management	
   of	
   deadlines	
   and	
   approval	
   of	
   campaigns	
   for	
  
advertising	
  clients,	
  promotion	
  and	
  research.	
  
-­‐ Assistant	
  marketing	
  and	
  sales	
  -­‐	
  GCSM	
  (Global	
  Council	
  of	
  Sales	
  Marketing	
  -­‐	
  São	
  Paulo)	
  
-­‐ September	
  /	
  2012	
  -­‐	
  February	
  /	
  2013	
  
-­‐ Duties	
  and	
  accomplishments:	
  
-­‐ Assistance	
  in	
  attracting	
  advertisers	
  to	
  the	
  magazine;	
  
-­‐ Management	
   of	
   the	
   online	
   part	
   of	
   the	
   magazine,	
   analyzing	
   the	
   progress	
   and	
   compliance	
  
with	
  the	
  established	
  deadlines;	
  
-­‐ Assistance	
  in	
  the	
  launch	
  business	
  events	
  of	
  every	
  issue.	
  
International	
  intern	
  -­‐	
  Laguna	
  Cliffs	
  Marriott	
  Resort	
  (Resort	
  in	
  California,	
  the	
  city	
  of	
  Dana	
  Point	
  /	
  
USA)	
  
December	
  /	
  2011	
  -­‐	
  April	
  /	
  2012	
  
	
  
Duties	
   and	
   accomplishments:	
   extracurricular	
   work	
   experience	
   as	
   an	
   intern	
   in	
   the	
   accounting	
  
department	
  and	
  sales	
  of	
  a	
  foreign	
  company.	
  Assisting	
  in	
  accounting	
  for	
  loyal	
  guests,	
  in	
  addition	
  to	
  
dealing	
   with	
   new	
   clients	
   so	
   that	
   these	
   fulfill	
   their	
   weddings	
   and	
   large	
   corporate	
   events	
   at	
   the	
  
Resort.	
  Assistance	
  throughout	
  the	
  sales	
  process	
  and	
  event	
  contracts	
  at	
  the	
  hotel.	
  
	
  
Intern	
  in	
  the	
  department	
  of	
  Central	
  Marketing	
  -­‐	
  Abril	
  Group	
  
June	
  /	
  2010	
  -­‐	
  June	
  /	
  2011	
  
	
  
Duties	
   and	
   accomplishments:	
   assistance	
   in	
   the	
   creation	
   and	
   the	
   communication	
   strategies	
  
definitions	
  for	
  many	
  of	
  the	
  major	
  brands	
  of	
  the	
  company.	
  
-­‐ Development	
  of	
  strategic	
  communication	
  for	
  the	
  sales	
  executives;	
  
-­‐ Receiving	
  briefings	
  and	
  development	
  of	
  customized	
  to	
  provide	
  clients	
  campaigns;	
  
-­‐ Manage	
  the	
  relationship	
  with	
  other	
  departments,	
  such	
  as	
  sales	
  and	
  communication;	
  
-­‐ Development	
   of	
   campaigns	
   involving	
   different	
   media,	
   such	
   as	
   magazines,	
   digital	
   media,	
  
external	
  events,	
  TV	
  (MTV)	
  and	
  database.	
  
	
  
SOFTWARE	
  /	
  KNOWLEDGE	
  
-­‐ Cinema,	
  ESPM,	
  07/2008	
  
-­‐ Integrated	
  Communication,	
  ESPM,	
  04/2009	
  
-­‐ Event	
  Planning,	
  ESPM,	
  08/2009	
  
-­‐ Digital	
  Media	
  Analyst,	
  Digital	
  Marketing	
  2.0,	
  01/2013	
  
-­‐ Certificate	
  of	
  Facebook	
  Ads	
  -­‐	
  06/2013	
  
-­‐ Microsoft	
  Windows	
  and	
  Microsoft	
  Office	
  (Word,	
  Excel,	
  PowerPoint)	
  
-­‐ Adobe	
  Photoshop,	
  Illustrator	
  and	
  InDesign	
  
-­‐ IPSOS	
  Marplan	
  -­‐	
  Sisem,	
  Tom	
  Micro	
  and	
  Galileo,	
  IBOPE	
  Monitor	
  
-­‐ Google	
  Adwords,	
  Google	
  Analytics	
  (GA)	
  and	
  Facebook	
  Ads.	
  

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Marilia Ramachoti - C.V. - INGLES

  • 1. Marília  Ramachoti  Ferreira  Carvalho     Rua  Abílio  Soares,  760,  apto  72  –  Paraíso  –  São  Paulo/SP.     26  anos,  single,  Brazilian Phone  (011)  2631-­‐8996/Mobile  (011)  9  8271-­‐6986     E-­‐mail:  mariliaramachoti@gmail.com       APPLICATION  TARGET   To  work  on  projects  related  to  marketing  and  its  related  business.       ACADEMIC  FORMATION     -­‐  INSPER  –  Instituto  de  Ensino  e  Pesquisa  -­‐  São  Paulo  /  Brazil   Post  graduation  on  Business  Administration  –  start  month  June/2015  –  on  going.   -­‐  FGV  -­‐  Fundação  Getúlio  Vargas  -­‐  São  Paulo  /  Brazil   Entrepreneurship  and  Business  Management  –  December/2014   -­‐  ESPM  -­‐  Escola  Superior  de  Propaganda  e  Marketing  -­‐  São  Paulo  /  Brazil   Student  of  Social  Communication  –  Media,  emphasis  on  branding  -­‐  December/2012     -­‐  UCI  -­‐  University  of  California  Irvine  Extension  -­‐  Irvine,  CA/USA   Certification  on  International  Business  and  Management  –  March/2012     IDIOMS/LANGUAGES   English:  Fluent  (fluency  acquired  on  10  moths  specialization  in  California,  2011/2012)     PROFESSIONAL  EXPECIENCE     Marketing  and  communication  coordinator  -­‐  Ihearyou  (inovation  and  tech  startup  –  São  Paulo)   April/2015  –  present  moment     Duties   and   accomplishments:   responsible   for   the   communication   and   strategies   on   online   and   offline  marketing,  focused  on  its  first  product  “ihearyou  app”.     -­‐ Campaign  and  processes  management.   -­‐ In   charge   of   users   activation   campaigns,   digital   marketing   campaigns,   and   social   media   management;  Responsible  for  the  preparation  and  monitoring  of  actions  and  materials  for   the  press;   -­‐ Development   and   management   reports   analysis,   support   on   creation   and   execution   of   marketing  plans;   -­‐ Survey  of  market  trends,  monitoring  of  competition  and  monitoring  of  implementation  of   marketing  actions;   -­‐ Team  actions  follow-­‐up,  gathering  information  for  closing  of  each  action;  
  • 2. -­‐ Responsible  for  measuring  qualitative  and  quantitative  results  and  the  monthly  sending  of   social  reports;   -­‐ Responsible  for  the  management  and  maintenance  of  all  the  brand  identity.     Regional  Senior  Analyst  -­‐  APHEF  /  SENAR  (Federation  of  Agriculture  and  Livestock  of  São  Paulo)   April  /  2014  -­‐  May  /  2015     Duties   and   accomplishments:   responsible   for   the   program   "From   the   field   to   the   consumer,"   supervising  and  managing  rural  unions  and  SEBRAE  regional  offices  in  Campinas  and  regions.   -­‐ Responsible   for   implementing   new   policies   in   the   department,   respecting   the   hierarchies   and  methods  of  the  company.   -­‐ Management   of   programs   and   methods   aimed   at   organizational   marketing,   conducting   market  research  and  analyzing  public  behavior  before  the  launch  of  new  products;   -­‐ Responsible  for  managing  teams  and  developing  strategies,  indicating  methods  and  media   to  be  used  at  each  stage  of  the  campaign,  aimed  at  creation  of  integrated  groups  and  the   achievement  of  results;   -­‐ Responsible   for   the   organization   of   various   events   /   lectures,   seeking   to   mediate   and   facilitate  the  relationship  with  the  media,  partners  and  press  relations;     Product  manager  and  project  -­‐  BPS  Digital  Communication  (digital  communication  agency  in  Sao   Paulo)   April  /  2012  -­‐  June  /  2013     Duties   and   accomplishments:   responsible   for   operational   and   strategic   marketing   thinking.   In   addition  to  conducting  market  research  to  improve  competitive  strategies.   -­‐ People  Management,  responsible  for  team  of  three  diverse  partners  and  outsourced  internal   staff;   -­‐ Direct   involvement   in   prospecting   and   customer   capture,   winning   two   large   customers   within  a  month,  increasing  sales  by  15%;   -­‐ Preparation  of  monthly  reports  with  measurement  results.  Analysis,  management,  planning,   organization   and   control   of   the   activities   of   the   administrative   and   financial   areas   of   the   company;   -­‐ Creation  and  execution  of  campaigns,  projects  and  advertising  actions.  In  addition  to  always   present  innovations  for  customers  with  new  projects;   -­‐ Preparation  of  spreadsheets  and  graphs  relating  to  the  implementation  of  the  Project;   -­‐ Diagnosis  and  management  strategies,  in  addition  to  the  constant  monitoring  of  results;   -­‐ Preparation   of   briefings,   management   of   deadlines   and   approval   of   campaigns   for   advertising  clients,  promotion  and  research.   -­‐ Assistant  marketing  and  sales  -­‐  GCSM  (Global  Council  of  Sales  Marketing  -­‐  São  Paulo)   -­‐ September  /  2012  -­‐  February  /  2013   -­‐ Duties  and  accomplishments:  
  • 3. -­‐ Assistance  in  attracting  advertisers  to  the  magazine;   -­‐ Management   of   the   online   part   of   the   magazine,   analyzing   the   progress   and   compliance   with  the  established  deadlines;   -­‐ Assistance  in  the  launch  business  events  of  every  issue.   International  intern  -­‐  Laguna  Cliffs  Marriott  Resort  (Resort  in  California,  the  city  of  Dana  Point  /   USA)   December  /  2011  -­‐  April  /  2012     Duties   and   accomplishments:   extracurricular   work   experience   as   an   intern   in   the   accounting   department  and  sales  of  a  foreign  company.  Assisting  in  accounting  for  loyal  guests,  in  addition  to   dealing   with   new   clients   so   that   these   fulfill   their   weddings   and   large   corporate   events   at   the   Resort.  Assistance  throughout  the  sales  process  and  event  contracts  at  the  hotel.     Intern  in  the  department  of  Central  Marketing  -­‐  Abril  Group   June  /  2010  -­‐  June  /  2011     Duties   and   accomplishments:   assistance   in   the   creation   and   the   communication   strategies   definitions  for  many  of  the  major  brands  of  the  company.   -­‐ Development  of  strategic  communication  for  the  sales  executives;   -­‐ Receiving  briefings  and  development  of  customized  to  provide  clients  campaigns;   -­‐ Manage  the  relationship  with  other  departments,  such  as  sales  and  communication;   -­‐ Development   of   campaigns   involving   different   media,   such   as   magazines,   digital   media,   external  events,  TV  (MTV)  and  database.     SOFTWARE  /  KNOWLEDGE   -­‐ Cinema,  ESPM,  07/2008   -­‐ Integrated  Communication,  ESPM,  04/2009   -­‐ Event  Planning,  ESPM,  08/2009   -­‐ Digital  Media  Analyst,  Digital  Marketing  2.0,  01/2013   -­‐ Certificate  of  Facebook  Ads  -­‐  06/2013   -­‐ Microsoft  Windows  and  Microsoft  Office  (Word,  Excel,  PowerPoint)   -­‐ Adobe  Photoshop,  Illustrator  and  InDesign   -­‐ IPSOS  Marplan  -­‐  Sisem,  Tom  Micro  and  Galileo,  IBOPE  Monitor   -­‐ Google  Adwords,  Google  Analytics  (GA)  and  Facebook  Ads.