Target Audience Research

1. Target Audience
Research

2. What is Target Audience
• A target audience is a range of people a specific
product appeals to, for example, if a company sells
new diet programmes for men with heart disease,
the target audience would be obviously men with
heart disease, but also spouses of said man with
heart disease.

3. Kerrang Target Audience
• Kerrang is a U.K music magazine and
are published by Bauer Consumer
Media. The magazine is sold weekly
and it mainly focuses on general rock
music and features artists like Linkin
Park, Slipknot, 30 seconds to mars
etc. Because of the artist featured
the main audience are young adults
(often aged between 20-30 years)
since compared to most rock music
there artist music is rather tame and
not as hardcore as other bands like
AC/DC or Disturbed. The magazine's
name is quiet funny because it is
onomatopoeic and refers to the
sound made when playing a power
chord on an electric guitar. Kerrang is
very successful magazine since they
sell an average of 41,125 units per
month due to having very popular
artist on the front cover and offering
gig tickets and band posters inside.

4. Metal Hammer Target
Audience
• Metal hammer is a U.K music
magazine by Future Publishing. The
magazine is sold monthly and mainly
focuses on metal rock (or heavy
metal) music and features artists like
AC/DC, Disturbed, Led zeppelin etc.
Because of the artist featured the
main audience are young adults
(often aged between 30-50 years)
since most of there artist music are
rather ‘hardcore’ and there music
reflects their style and attitude. Metal
Hammer is the U.K’s most successful
rock music magazine with average
sales of 41,777 and are doing better
than both NME and Kerrang. The
success of the magazine is due to
having very popular artist on the
front cover and offering CD’s inside
the magazine. The internet has also
helped make Metal Hammer very
successful because it has help to
increase their fan base which has
increase sales for their hard copy
and online magazine.

5. My Magazine
• My magazine has a design similar to Kerrang, so my
target audience will be around the same area as
Kerrang, such as middle ages men, or women
(Mostly Men) who enjoy rock music between the
ages of 20-30 years old.