1. Media pack
By Mackenzie Nisbet

2. The typical
Decibel reader
50% Male
50% Female
Age 15-24
Age 25-34
Age 35-44
Age 45-54
Age 55-64
65+
55%
25%
10%
7%
2%
1%
The typical reader
enjoys listening to
rock music a lot of
the time. He/she
will enjoy playing
a musical
instrument such
as the electric
guitar. The typical
reader will also be
influenced
strongly by rock in
there everyday
life, in there
hobby's and
interests.

3. Mission
Decibel creates a strong
connection with the fellow
music lovers of rock and
communicates the music and
life styles of fellow music lovers
with each other.

4. Brand Extensions
Decibel Live radio
Decibel Store
Decibel Festival

5. Overview
Publisher – Bauer Media
Editor – Mackenzie Nisbet
Circulation – 53,345
First issue – Sept 2013
Country – United kingdom
Frequency – weekly