Communicating Visually Chapter 2 - "Digital Photography 1"

1. IDENTIFY THE INDUSTRY THAT MAY USE THE IMAGE FOR
A SPECIFIC PURPOSE, OR IDENTIFY THE GENERAL USE.
Chapter 2
The Purpose of a Picture

2. Chapter Objectives
 Recognize the various uses photography can provide
 Understand why pictures are an important part of
society
 Recognize the importance of the subject in an image

3. How do you use
Photographs?
 Create a list of the top 5 things you use photographs
for (word cloud):

4. Purpose of just a Picture
 Remember (memory)
 Art / Decoration
 Compare
 See something difficult to see

5. What’s the purpose of a picture?
What are pictures actually used for in something else:
 Gain Interest
 Help tell a story
 Documentation
 Historical Reference
 Aid Science
 Advertise
 Instructional Aides
 Marketing/Sales
 Show something new
 Provide a unique perspective
 Entertain

6. Jobs that use or work with
pictures…  …other than Photographers
Jobs/Industries
• Marketing/Advertising
• Sales
• Travel
• Journalism
• Graphic Design/Web
• Insurance
• Fashion
• Science
• Landscaping

23. Things that only a photo can
do
 Photographs can see things in a way humans are not
able to:
 Things that happen too quickly
 Studying movement
 Looking at things very far away/
 Analyze detail that is very small
 Recording change for study
 Recognize things normally invisible or undetectable

24. Fast Action

25. Things far away
Andromeda Galaxy

26. Not able to be seen -
Creativity

27. What is the importance of
the Subject
 Becomes the focal point
 Identifies what is important
 Helps direct the viewers attention
 Provides the meaning/purpose of the image
 Communicates the intended information

28. The Photographer’s role
 Control the frame
 Eliminate distractions
 Add depth and layers of detail
 Enhance the 3D realistic appearance
 Attract the viewer (contrast)
 Be creative