Review of the ways pictures are used throughout society in today's modern world.

1. IDENTIFY THE INDUSTRY THAT MAY USE THE IMAGE FOR A
SPECIFIC PURPOSE, OR IDENTIFY THE GENERAL USE.
Chapter 2
The Purpose of a Picture

2. Chapter Objectives
 Recognize the various uses photography can provide
 Understand why pictures are still an important
component within today’s society
 Recognize the importance of the subject in an image

3. How do you use
Photographs?
 Create a list of the top 5 things you use photographs
for (word cloud):

4. What’s the purpose of a
picture?
What are pictures actually used for:
 Gain Interest
 Comparison
 Documentation
 Historical Reference
 Remember something
 Advertise
 Instructional Aides
 Marketing/Sales
 Show something new
 Help tell a story
 Aid science
 Provide a unique
Perspective
 Entertain
 Artistic Expression

5. Jobs that use or work with
pictures…
 …other than Photographers
Jobs/Industries
• Marketing/Advertising
• Sales
• Travel
• Journalism
• Graphic Design/Web
• Insurance
• Fashion
• Science
• Landscaping

6. Things that only a photo can
do
 Photographs can see things in a way humans are not
able to:
 Things that happen too quickly
 Studying movement
 Looking at things very far away/
 Analyze detail that is very small
 Recording change for study
 Recognize things normally invisible or undetectable

7. Fast Action

8. Things far away
Andromeda Galaxy

9. Not able to be seen - Creativity

10. What is the importance of
the Subject
 Becomes the focal point
 Identifies what is important
 Helps direct the viewers attention
 Provides the meaning/purpose of the
image
 Communicates the intended
information

11. The Photographer’s role
 Control the frame
 Eliminate distractions
 Add depth and layers of detail
 Enhance the 3D realistic appearance
 Attract the viewer (contrast)
 Be creative