SlideShare a Scribd company logo
Rick Osbourne… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Guru Al Robinson Says… ,[object Object]
Al Rob Continues… ,[object Object],[object Object]
In Short, A USP Is A Very Special Way To Answer The Question… ,[object Object]
Dalton McCrary… ,[object Object],[object Object]
1. What a USP is NOT! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The “Who Cares” Test… ,[object Object],[object Object],[object Object]
2. A USP Distinguishes You… ,[object Object],[object Object],[object Object],[object Object]
3. A USP is Short and Sweet… ,[object Object],[object Object],[object Object],[object Object]
4. And Causes Reactions Like… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. A USP Focuses On… ,[object Object],[object Object],[object Object],[object Object]
6. A USP Translates… ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Marketing Guru Dan Kennedy… ,[object Object],[object Object]
Guess Who’s USP…a Quick Test ,[object Object],[object Object],[object Object],[object Object]
8. A USP is Flexible… ,[object Object],[object Object],[object Object],[object Object]
9. Challenges  Anyone  to Match It! ,[object Object],[object Object],[object Object]
10. Marketing Guru Jeff Paul… ,[object Object]
Example # 1 ,[object Object]
Example # 2 ,[object Object]
Example # 3 ,[object Object]
Example # 4 ,[object Object]
Example # 5 ,[object Object]
Example # 6 ,[object Object]
Example # 7 ,[object Object]
Example # 8 ,[object Object]
Example # 9 ,[object Object]
Example # 10 ,[object Object]
What If I Can’t Think Of Any USPs? ,[object Object],[object Object],[object Object],[object Object]
How About More Than One? ,[object Object],[object Object],[object Object],[object Object]
Example ######## YOU ,[object Object]

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Top 10 USP's

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