The document discusses methods for generating innovative ideas through brainstorming and mind mapping, with the goal of coming up with an idea that solves a problem in a new way. It advises focusing on a clear goal, generating multiple initial ideas rather than variations of the same idea, and combining opposing thoughts to increase an idea's innovative potential. Believing in your ideas will give you confidence to pitch them later.

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Coming up with an innovative idea will require some methods of generating
ideas from brainstorming to mind mapping that can help conjure up useful
ideas.
During this process one must make sure to keep focused on a goal. If you have no
goal, how will you know when you have reached the finish line and are ready for
refinement? Start out with a few thoughts or themes and see what you can come
up with.
Don’t get stuck on trying to come up with different variations of the same idea as
you will want to develop ideas further later. While there is no exact path in
ideation or other creativity techniques from start to finish, creating an idea you
are happy with and feel has innovative potential is the key. Believing in your
ideas innovative ability will give the confidence you will need later on during
pitch time.

2. “To truly be innovative, you should take
opposing thoughts and combine them,
which increases the innovative potential
“
of your idea