Brainstorm ideas for your next marketing campaign using the elements discussed in this blog. It will help to generate some creative and unique ideas that can be converted into successful marketing campaigns.
2. Defer Judgment
Any creative marketing campaign that
hopes to be successful must have a team
behind it that is willing and able to think
outside of the box. This means that they
need to be able to think without judgment
or self-censorship. It is important to have a
diverse range of thinking styles in groups
so that ideas can flourish.
3. Encourage Wild Ideas
Having wild ideas will inspire you and make
you think outside the box. The things you
don't consider in your daily life could be
wonderful ideas. Whether you're devising
the next meme that will dazzle 'em on
social media, your next product innovation,
crazy ideas will get you your next new viral
campaign.
4. Build On The Idea Of
Others
You add your perspective and experience
to ideas shared by others. This way you will
come up with a rich set of ideas. Some of
the best ideas come from combining
different ideas together. This is a great way
to expand your thinking and see if you can
improve the idea by incorporating different
points of views.
5. Stay Focused On The Topic
When discussing crazy and interesting
ideas, it is easy to get sidetracked. Be
mindful of staying on topic and keeping
the discussion focused. At times, when the
discussion gets too far-fetched, it is better
to steer the conversation towards more
practical topics.
6. One Conversation At A
Time
When everyone is trying to contribute
helpful information but no one is listening is
not going to be productive for
brainstorming. Side conversations can
derail the creative process and make it
difficult to generate new ideas. It's not how
many people we have in the room. It's how
many ideas we can make.
7. Be Visual
The best way to come up with ideas is to
use brainstorming techniques. Write down
ideas and draw links between those ideas.
Use visual aids. Create mindmaps. And
draw doodles to have the associations
form in your head. This will help identify
possible relationships and help determine
which ideas are worth pursuing.
8. Go For Quality
A key ingredient in running an effective
marketing campaign is quality. Quality is
about the level of detail in an action plan.
Each of the different action steps listed in
the plan should be Specific, Measurable,
Assignable, Realistic, and Time-based.