TAG: The Mobile Assassination Game - SXSWi 2011
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On March 14, 2011 Alex Hachey presented TAG: The Mobile Assassination Game at SXSW Interactive. How can a game change our social experiences? Learn how latest advancements in augmented reality, location based apps, and mobile game play are shaping our social experiences in this detailed & interactive case study featuring TAG, The Mobile Assassination Game. TAG: Allows players to track & tag their targets using location and social tools on their mobile phones. This intersect of Social meets Mobile meets Good old competitiveness is opening new doors in social, mobile, & gaming experiences.
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TAG: The Mobile Assassination Game - SXSWi 2011
- 1. TAG: The Mobile Assassination Game A Case Study on: Mobile Social Gaming Alex Hachey Interactive Designer
- 2. Smartphones Today: Hardware Memory: 512 MB Weight: 4.1 oz Bluetooth: Version 3 960x640 Retina Display Web Access Camera/Video: 8MP Autofocus GPS: Internal (A-GPS) 1Ghz Processor Built in Accelerometers
- 3. More Than Just a Pocket Knife Smarter Utilities Barcode Scanning Augmented Reality Location Based Services Near Field Communication Face Time Communication Gyroscopic Everything
- 4. Smartphone Utilities are “Augmenting Humanity” 1 in 3 Smartphone queries seek information about nearby places Global mobile traffic grew 260% in 2010 200 Million users Eric Schmidt, Former Google CEO spend 560 Billion minutes on Facebook from their Smartphone each month
- 5. So Why Gaming? Common Perceptions that Undervalue Gaming: Not Profitable Enough Narrow / Small Demographics Small/Segmented Markets Too Costly to Develop / Low ROI
- 6. Gaming isn’t Profitable? $360 Million in Sales 2.6 Million unique players 5.9 Million hours logged …in a day $1 Billion sales in first month $150k to develop and made about $70 million in a year
- 7. Virtual Currency From this To this
- 8. Virtual Currency: Why the Hell Do I Care? $2.2 billion industry SPCA $90K YoVille – Virtual Pet adoptions Make-a-Wish Foundation $1.1 Million Pandaren Monk Pet Users spend $60 and are 56% likely to make 2nd purchase
- 9. Demographic: Stereotypes Profile Gender: Male Friends: Negative Diet: Hot Pockets, Mt. Dew Complexion: Poor Residence: Parent’s Basement
- 10. Demographic: Reality Profile Gender: 53% of women are “gamers” Friends: Very Social Personality: Competitive Outgoing Attractive?: Probably
- 11. Gaming Platforms: Too Niche?
- 12. Mobile/SNS Stimulate Gaming 45 Mil Smartphones in US $1.07 – average cost for mobile game OpenFeint - 40 Mil Users Cross Mobile OS Gaming Network 83% of Facebookers have played social games
- 14. Case Study TAG
- 15. Case Study: TAG
- 16. Case Study: TAG Brendan Dan Kenny
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- 25. In the Future! Location Based Interactivity
- 26. In the Future! Location Based Interactivity
- 27. In the Future! Location Based Interactivity
- 28. In the Future! In Game Points/Currency
- 29. In the Future! Multiple Game Styles
- 30. In the Future! Added Gaming Features
- 31. Now come talk to us! tagmobilegame.com @tagmobilegame Todd Marks, President Vince Buscemi, Chief Strategy Officer Dan Cohen, Shervonne Cherry, Chief Operating Officer Chief Creative Officer