Reviewing 3 powerful tools that can help you save time while engaging successfully with your audience, spying on the competition, discovering people to follow and reporting on your social media efforts from an easy report with HootSuite to more elaborate statistics with SocialBro and finally, a complete measurement suite with Simply Measured.
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Social Media Success for Marketers and Entrepreneurs: Beyond the Basics
1.
2. Social Media Success for
Marketers & Entrepreneurs:
Beyond the Basics
Milena Regos
Out&About Marketing
3. ‣ Award winning marketing professional with 20 years of
traditional and digital experience in B2C and B2B.
‣ Founder/Principal Out&About Marketing, digital marketing
and social media consultancy focusing on results, word of
mouth campaigns and creating long lasting relationships with
customers.
‣ Frequent speaker on marketing and social media. Past
appearances include 1-800-Flowers, American Marketing
Association, TriNet and more.
‣ Skier, paddleboarder, mountain biker, yogi, traveler.
About Me
4. More than 80% of
SMBs plan to increase
their use of social
media
Source: Media Bistro
31. Use HootSuite to:
‣ Set up a social media dashboard to manage
multiple accounts and social networks
‣ Advanced Twitter techniques for business success
‣ Monitor Twitter lists
‣ Work as a team
‣ Get easy reporting
48. Use Social Bro to:
‣ Build your community
‣ Target
‣ Get powerful analytics
‣ Benchmark against your competitors
‣ Get best time to tweet reports
‣ Follow/Unfollow
62. Use Simply Measured to:
‣ Measure all of your social networks in one place
‣ Get advanced analytics and know what’s working
‣ Improve your social media reach and ROI
‣ Competitive analysis and benchmarking
‣ Download to Excel or PowerPoint
63. Q&A
Thank you!
Slides on: slideshare.net/
milenaregos
For marketing & social media help:
www.outandaboutmarketing.com
Twitter @milenaregos