Social media why how strategy

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  • Social Media is getting a lot of attention these days because there are often used as a way to increase exposure.
  • Why do some businesses hire Communication Information Executives CIOs to manage social content?
  • Why does social media compel people to interact more so than a website?
  • What are the first 7 steps to take to be on the social media scene
  • How much time should I allocate to Social Media
  • Who benefits from social media chats
  • What is the Hook
  • How does this turn into a press release
  • What qualities should my social media profile include. Our presentations are downloaded on the www.BEConnects.com/Leadership.html website in a PDF file. Good luck in your leadership development skills. If you have questions about this material, contact Sonja Onthank of OMG at 503-975-3684.
  • Social media why how strategy

    1. 1. Business Exchange Empowered<br />Social Media why how strategy<br />Viral Marketing for Facebooks, Twitter, LinkedIn & Others<br />By Sonja Onthank<br />3/8/11<br />
    2. 2. Communication Info Executive (CIO)<br />Listen To The Buzz<br />Fix Customers Who Had a Bad Experience<br />Focus on Strategies that Educate<br />Find Ways to Engage Employees<br />Keep Followers Engaged<br />Be Aware of the Expanding or Decreasing Participation in Your Social Media Sites<br />See What Competitors Do To Engage Followers<br />
    3. 3. Why do people use social media<br />Small Communication Bits<br />Trendy<br />Mobile Friendly<br />Interactive and Real Time<br />Reacting to an Emotional Topic<br />There was a “Hook”<br />It is a Sales Tool (LinkedIn)<br />
    4. 4. 7 Steps for social media<br />Create a Profile in Facebook<br />Create a Profile in LinkedIn<br />Add Groups and Events in Those Profiles<br />Join Groups that Relate to You<br />Create a Profile in Twitter<br />Start a Blog that Appeals to your Audience<br />Solicit Friends and Connections From Business Cards You Have Retained<br />
    5. 5. How Much Time for Social Media<br />2 Hours a Week for a Small Business<br />6 Hours/Weed for Mid-Sized Business<br />16 Hours/Week for a Large Business<br />Double Online Time with Preparation:<br />Writing Articles<br />Creating Emotional-Compelling Content<br />Validating Facts<br />Review Follower Interactions Daily<br />
    6. 6. Who Benefits from social media<br />The people who publish info.<br />The people who receive & interact with info.<br />
    7. 7. What is the Hook?<br />Find Urgent, Relevant News for Pull Marketing<br />Have a Mini-Website for the Call-To-Action<br />Use Google Analytics to Know What Social Media Thread Created the Call-To-Action<br />A Call-To-Action Captures Information for your Push Marketing, but Followers Expect a Reward<br />
    8. 8. Turn social media to press releases<br />Followers are Your Testimonials <br />Analytics Are Gathered<br />Mastermind Your Ideas<br />Keep Up with Virtual Responsibilities<br />Be Prepared for the Unexpected<br />
    9. 9. Presentation summary<br />Social Media Points to Various Links<br />You Have Several Sites to Maintain: Facebook, Twitter and LinkedIn <br />You Monitor What People Are Interested In<br />You Respond to Complaints and Compliments<br />You Maintain a Reputation<br />Don’t Trick People… Keep It Honest<br />

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