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Explore Tourism: Facebook Marketing for the Hospitality and Destination Industries

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Vital Facebook Marketing tips and strategies for those in the hospitality and travel destination industries.

Published in: Travel, Technology, Business
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Explore Tourism: Facebook Marketing for the Hospitality and Destination Industries

  1. 1. Explore Tourism Webinar Series Maximizing Facebook Marketing With Troy Rumfelt And Mike GingerichFacebook.com/TabSite www.TabSite.com
  2. 2. Mike Gingerich Co-founder, TabSite • Internet Marketer • Social Media Marketing • Application Developer • Facebook SpecialistFacebook.com/TabSiteTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  3. 3. Webinar: July 27, 2011 Webinar Webinar Agenda: • Why Bother with Facebook? • Fan Page Basics • Fan Page Must’s • Landing Page Strategies • Travel Industry Facebook KeysFacebook.com/TabSite www.TabSite.com
  4. 4. Webinar: July 27, 2011 Why Bother with Mark’s site?Facebook.com/TabSite www.TabSite.com
  5. 5. Webinar: July 27, 2011 850M Active UsersTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  6. 6. Webinar: July 27, 2011Facebook.com/TabSite www.TabSite.com
  7. 7. Webinar: July 27, 2011 60B LIKES AND COMMENTS MONTHLY GloballyFacebook.com/TabSite www.TabSite.com
  8. 8. Webinar: July 27, 2011 50% of Users Log on DAILY Source for last 5 slides : Michael LazerowFacebook.com/TabSite www.TabSite.com
  9. 9. Webinar: July 27, 2011Facebook.com/TabSite www.TabSite.com
  10. 10. Webinar: July 27, 2011 It is the #1 Social Platform on the web No other platform enables brands to empower their users to be brand evangelistsFacebook.com/TabSite www.TabSite.com
  11. 11. Webinar: July 27, 2011 Fan Page Basics you must take care ofFacebook.com/TabSite www.TabSite.com
  12. 12. Webinar: July 27, 2011 Facebook for Business Fan Page Optimization: How to Optimize & Socialize your Fan Page You want a Page Not a Profile! - Pages offer “Like” - Profiles you have to “Friend” - Facebook can shutdown Profiles that are not authentic peopleFacebook.com/TabSiteTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  13. 13. Webinar: July 27, 2011 Facebook for Business Getting Started: www.Facebook.com/Pages Get your Name right!Twitter Hashtag: #TabSiteFacebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  14. 14. Webinar: July 27, 2011 Facebook for Business Fan Page Optimization: How to Optimize & Socialize your Fan Page Bad page name idea: Stuffing Keywords Don’t name your Fan Page: “Mexico Vacation Resort – Our Name Here” Why? Hurts ability to be searched on Facebook People can’t find you!Facebook.com/TabSiteTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  15. 15. Webinar: July 27, 2011 Facebook for Business Fan Page Optimization: How to Optimize & Socialize your Fan Page Info TabUse it well!-Keyword-richdescription.-Fill out the Addressto enable check-insTwitter Hashtag: #TabSiteFacebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  16. 16. Webinar: July 27, 2011 Add FB Links to your Website / Blog Use Text Links and use images such as the “Find Us on Facebook” badge on your siteTwitter Hashtag: #TabSiteFacebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  17. 17. Facebook Social Plugins added to your website/blog add inbound linksFacebook.com/TabSiteTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  18. 18. Facebook Page “Must’s”Facebook.com/TabSiteTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  19. 19. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Vanity URL:Important! This is a area of SEO Value! - Can’t be changed! - Must authentically represent your brand - Best to go with your brand name or domain name www.Facebook.com/usernameFacebook.com/DigitalHillTwitter Hashtag: #TabSite www.DigitalHill.com Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com www.TabSite.com
  20. 20. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Add Custom App Tabs to: - Expand Content - Extend Engagement options - Bring Brand Identity to Facebook - Give visitors what you got while they are right there on FacebookFacebook.com/TabSite www.TabSite.com
  21. 21. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Post Authentically Don’t Automate everythingFacebook.com/TabSite www.TabSite.com
  22. 22. Webinar: July 27, 2011 Monitor & Respond Fan Page Optimization: How to Optimize & Socialize your Fan Page Study showed that 95% of FB Wall Posts are not answered! Incredible! Don’t let this be you! Source: Socialbakers www.allfacebook.com/facebook-wall-posts-brands-2011-10Facebook.com/TabSite www.TabSite.com
  23. 23. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Engage! Ask questions, Fill in the Blank Invite people to “Like” & ShareFacebook.com/TabSite www.TabSite.com
  24. 24. Webinar: July 27, 2011 - Pictures and Videos ARE worth more than a 1000 words!Facebook.com/TabSite www.TabSite.com
  25. 25. Webinar: July 27, 2011 Landing Page StrategiesFacebook.com/TabSite www.TabSite.com
  26. 26. Webinar: July 27, 2011 Keep it Simple! Your visitors should be able to understand your offer in the time it takes them to blink.Facebook.com/TabSite www.TabSite.com
  27. 27. Webinar: July 27, 2011 Keep it Clear! If you are giving away an offer, make this crystal clear, easily understood and not much more beyond your brand logo.Facebook.com/TabSite www.TabSite.com
  28. 28. Webinar: July 27, 2011 Get the Like!Facebook.com/TabSite www.TabSite.com
  29. 29. Webinar: July 27, 2011 Use a Like-Gate on a Default custom Tab - You need the Like to continue to communicateFacebook.com/TabSite www.TabSite.com
  30. 30. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Platforms like- Make it easy to create the Like-Gate for fan-gating- No coding knowledge needed!- Easy Drag N Build Style of creation- TabSite trusted by over 56,000 usersFacebook.com/TabSite www.TabSite.com
  31. 31. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan PageFacebook.com/TabSite www.TabSite.com
  32. 32. Features Used: Content Widget and PhotoShow Went from 115 to over 1000 fans in 6 months.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  33. 33. Features of TabSite Used: -Code Widget for Reservations -Multiple Tabs -Multiple Sub-pages per tab and -RSS Widget -Twitter Widget - Fan-Gate reveal tab Facebook.com/HamptonChicagoTwitter Hashtag: #TabSitewww.DigitalHill.com Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
  34. 34. TabSite Webinar: July 27, 2011Widgets Fan Page Optimization: How to Optimize & Socialize your Fan PageFacebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
  35. 35. Webinar: July 27, 2011 Travel Industry Facebook KeysFacebook.com/TabSite www.TabSite.com
  36. 36. Webinar: July 27, 2011 Know your Goals: - E-mail list capture - Fan increase - New Customers - Generate Buzz - EducateFacebook.com/TabSite www.TabSite.com
  37. 37. Webinar: July 27, 2011 The “Like” is the Gateway, not the finish line. Empower your connectionsFacebook.com/TabSite www.TabSite.com
  38. 38. Webinar: July 27, 2011 The “Like” allows you to communicate with them. Your Communication should empower your connections to share!Facebook.com/TabSite www.TabSite.com
  39. 39. You Post  They see and engage  Their friends see the engagement & are drawn in  (repeat cycle) = Broader influence & audienceFacebook.com/TabSite www.TabSite.com
  40. 40. Travel and Hospitality: The highest engagement occurs on Wall Posting Tips Thursday and Friday, when the week is winding down and Ideal Posting times people are looking to escape depend on the day of the week from the office. per industry! Entertainment – Friday, You will need to post outside Saturday, and Sunday were the 9 to 5 window! most important post times Media: Weekends had strong engagement while Monday was the weakest. Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical ReviewTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  41. 41. Webinar: July 27, 2011 Capitalize People tend to post more images and updates to Social media platforms while traveling So…Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  42. 42. Webinar: July 27, 2011 Capitalize on the moment Encourage them to post!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  43. 43. Webinar: July 27, 2011 Capitalize on the moment Guests in your element are your best advocates!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  44. 44. Webinar: July 27, 2011 What will savvy marketers do next? - Facebook Postcards?Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  45. 45. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Empower your Connections Build for your Connections Build Around ConnectionsTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  46. 46. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Profits will be tied to your Ability to connect and empower Build an Evangelist Infrastructure How can we enable them to share?Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  47. 47. Webinar: July 27, 2011Facebook.com/TabSite www.TabSite.com
  48. 48. Webinar: July 27, 2011 Question and Answer timeFacebook.com/TabSite www.TabSite.com

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