10. Webinar: July 27, 2011
It is the #1 Social Platform
on the web
No other platform enables
brands to empower their users
to be brand evangelists
Facebook.com/TabSite www.TabSite.com
11. Webinar: July 27, 2011
Fan Page Basics
you must take care of
Facebook.com/TabSite www.TabSite.com
12. Webinar: July 27, 2011
Facebook for Business
Fan Page Optimization: How to Optimize & Socialize your Fan Page
You want a Page
Not a Profile!
- Pages offer “Like”
- Profiles you have to “Friend”
- Facebook can shutdown Profiles
that are not authentic people
Facebook.com/TabSite
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
www.TabSite.com
13. Webinar: July 27, 2011
Facebook for Business
Getting Started: www.Facebook.com/Pages
Get your Name right!
Twitter Hashtag: #TabSite
Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com
www.TabSite.com
14. Webinar: July 27, 2011
Facebook for Business
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Bad page name idea:
Stuffing Keywords
Don’t name your Fan Page:
“Mexico Vacation Resort – Our Name Here”
Why? Hurts ability to be searched on Facebook
People can’t find you!
Facebook.com/TabSite
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
www.TabSite.com
15. Webinar: July 27, 2011
Facebook for Business
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Info Tab
Use it well!
-Keyword-rich
description.
-Fill out the Address
to enable check-ins
Twitter Hashtag: #TabSite
Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com
www.TabSite.com
16. Webinar: July 27, 2011
Add FB Links to your Website / Blog
Use Text Links and use images such as the
“Find Us on Facebook” badge on your site
Twitter Hashtag: #TabSite
Facebook.com/TabSite Facebook.com/TabSite www.TabSite.com
www.TabSite.com
17. Facebook Social Plugins
added to your website/blog add
inbound links
Facebook.com/TabSite
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
www.TabSite.com
19. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Vanity URL:
Important! This is a area of SEO Value!
- Can’t be changed!
- Must authentically represent your brand
- Best to go with your brand name or domain name
www.Facebook.com/username
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
20. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Add Custom App Tabs to:
- Expand Content
- Extend Engagement options
- Bring Brand Identity to Facebook
- Give visitors what you got while
they are right there on Facebook
Facebook.com/TabSite www.TabSite.com
21. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Post Authentically
Don’t Automate everything
Facebook.com/TabSite www.TabSite.com
22. Webinar: July 27, 2011
Monitor & Respond
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Study showed that 95% of FB Wall Posts
are not answered! Incredible!
Don’t let this be you!
Source: Socialbakers
www.allfacebook.com/facebook-wall-posts-brands-2011-10
Facebook.com/TabSite www.TabSite.com
23. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Engage!
Ask questions, Fill in the Blank
Invite people to “Like” & Share
Facebook.com/TabSite www.TabSite.com
24. Webinar: July 27, 2011
- Pictures and Videos ARE
worth more than a 1000 words!
Facebook.com/TabSite www.TabSite.com
25. Webinar: July 27, 2011
Landing Page Strategies
Facebook.com/TabSite www.TabSite.com
26. Webinar: July 27, 2011
Keep it Simple!
Your visitors should be able to
understand your offer in the
time it takes them to blink.
Facebook.com/TabSite www.TabSite.com
27. Webinar: July 27, 2011
Keep it Clear!
If you are giving away an offer,
make this crystal clear, easily
understood and not much
more beyond your brand logo.
Facebook.com/TabSite www.TabSite.com
28. Webinar: July 27, 2011
Get the Like!
Facebook.com/TabSite www.TabSite.com
29. Webinar: July 27, 2011
Use a Like-Gate on a
Default custom Tab
- You need the Like
to continue to
communicate
Facebook.com/TabSite www.TabSite.com
30. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Platforms like
- Make it easy to create the
Like-Gate for fan-gating
- No coding knowledge needed!
- Easy Drag N Build Style of creation
- TabSite trusted by over 56,000 users
Facebook.com/TabSite www.TabSite.com
31. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/TabSite www.TabSite.com
32. Features Used:
Content Widget
and
PhotoShow
Went from 115 to over
1000 fans in 6 months.
Twitter Hashtag: #TabSite
Facebook.com/TabSite www.TabSite.com
33. Features of TabSite
Used:
-Code Widget for Reservations
-Multiple Tabs
-Multiple Sub-pages per tab
and
-RSS Widget
-Twitter Widget
- Fan-Gate reveal tab
Facebook.com/HamptonChicago
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
34. TabSite Webinar: July 27, 2011
Widgets Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
35. Webinar: July 27, 2011
Travel Industry Facebook Keys
Facebook.com/TabSite www.TabSite.com
36. Webinar: July 27, 2011
Know your Goals:
- E-mail list capture
- Fan increase
- New Customers
- Generate Buzz
- Educate
Facebook.com/TabSite www.TabSite.com
37. Webinar: July 27, 2011
The “Like” is the Gateway,
not the finish line.
Empower your connections
Facebook.com/TabSite www.TabSite.com
38. Webinar: July 27, 2011
The “Like” allows you to
communicate with them.
Your Communication should
empower your connections to share!
Facebook.com/TabSite www.TabSite.com
39. You Post
They see and engage
Their friends see the
engagement & are drawn in
(repeat cycle)
= Broader influence & audience
Facebook.com/TabSite www.TabSite.com
40. Travel and Hospitality: The
highest engagement occurs on
Wall Posting Tips Thursday and Friday, when the
week is winding down and
Ideal Posting times people are looking to escape
depend on the day of the week from the office.
per industry!
Entertainment – Friday,
You will need to post outside Saturday, and Sunday were
the 9 to 5 window!
most important post times
Media: Weekends had strong
engagement while Monday was
the weakest.
Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A
Statistical Review
Twitter Hashtag: #TabSite
Facebook.com/TabSite www.TabSite.com
41. Webinar: July 27, 2011
Capitalize
People tend to post more
images and updates to
Social media platforms while traveling
So…
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
42. Webinar: July 27, 2011
Capitalize on the moment
Encourage them to post!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
43. Webinar: July 27, 2011
Capitalize on the moment
Guests in your element are your best advocates!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
44. Webinar: July 27, 2011
What will savvy marketers
do next?
- Facebook Postcards?
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
45. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Empower your Connections
Build for your Connections
Build Around Connections
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
46. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Profits will be tied to your
Ability to connect and empower
Build an Evangelist Infrastructure
How can we enable them to share?
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com