Slides from the January 12, 2012 TabSite Webinar by Mike Gingerich and Troy Rumfelt of TabSite.
Focus: TabSite new Features and Facebook Marketing Tips for 2012.
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
TabSite new Features and Facebook Marketing Tips for 2012
1. Webinar
New TabSite Features &
Facebook Marketing Best Practices
With Troy Rumfelt
And Mike Gingerich
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
2. Webinar
Questions during the Webinar?
Post on our fan page:
Facebook.com/TabSitefanpage
Or Tweet:
#TabSite
REMINDER: 1 Attendee will be drawn to win
a Free for Life TabSite Gold Plan!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
3. Webinar: July 27, 2011
TabSite Gold Winner to be
Announced Friday
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
4. Webinar: July 27, 2011
Video and Slides
Available
in 12-18 hours
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
5. Webinar: July 27, 2011
Webinar
Webinar
Agenda:
• Facebook Marketing Best Practices :
Key Tips based on Facebook changes
• TabSite Updates:
• Un-listed Sub-Pages
• Mobile Detection & Display of tabs
• White Label manager customizations
• Sweepstakes
• Coming: Templates / Post Planning
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
7. Webinar: July 27, 2011
Webinar
Webinar
EdgeRank:
EdgeRank decides what is most important
to show to a specific user by taking into
account:
- Which pages/profiles that user frequents,
- The popularity of it, and
- How recent the post is
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
8. Webinar: July 27, 2011
Webinar
Webinar
Be Strategic in Posting:
TEST!
• Post at different times of the day
• Then check Facebook Insights to
Analyze post success
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
9. Webinar: July 27, 2011
Webinar
Webinar
Be Strategic in Posting:
Posts have a average
“Shelf Life” of 3.2 hours
(source HubSpot 12-30-11)
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
10. Webinar: July 27, 2011
Webinar
Webinar
Most users click on content
within 2 minutes of it being
posted!
(source AddThis via Mashable 10-2011)
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
11. Webinar: July 27, 2011
Webinar
Webinar
Key Takeaway:
If users are clicking rapidly and you only have
about a 3-hour time frame to garner attention,
you have to ensure you're posting….
Exactly when your audience is on Facebook.
Otherwise, they'll likely never see your content.
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
13. Webinar: July 27, 2011
Webinar
Webinar
Integrated
Social Media Marketing
For Small and Medium Sized Businesses
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
14. Webinar: July 27, 2011
Webinar
Nearly 60,000 fans for
Mari Smith’s Fan Page
Approaching 100,000 Subscribers
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
15. Webinar: July 27, 2011
Get Total Tab Views on all your Tabs
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
16. Webinar: July 27, 2011
New Features
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
17. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
UnListed Sub-Pages
Design your own image
or text navigation
Toggle the Navigation
From “Yes” to “No”
And then copy the URL.
This URL will be a
direct link to that tab or
sub-page.
Details:
Blog.tabsite.com/Unlisted
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
18. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
UnListed Sub-Pages
Key Takeaway:
• Hidden Pages
• Customize your Navigation
• Only accessed pages by those who
have the url
Details:
Blog.tabsite.com/Unlisted
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
19. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Display Custom Tabs
on Mobile Devices
Details:
blog.tabsite.com/Mobile/
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
20. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Mobile Devices
Tab View
Details:
blog.tabsite.com/Mobile/
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
21. Webinar: July 27, 2011
Interested in learning more
about our White Label option?
Webinar:
Wednesday, Jan. 18
blog.tabsite.com/White-Label/
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
22. Webinar: July 27, 2011
Sweepstakes!
Are you ready?
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
23. Webinar: July 27, 2011
Sweepstakes!
-Set “Go-Live” time
Using text/image or
Countdown Timer
-Build entry form
and style it
-Set end time and
message to display
after Sweepstakes
time has concluded
- Access: Gold Level
- No limit on use
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
24. Webinar: July 27, 2011
Let’s do a demo!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
25. Webinar: July 27, 2011
Templates Coming! Late January
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
26. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
27. Webinar: July 27, 2011
Post Planning
- Schedule Posts
- Monitor
- View Analytics
- Customize your App link
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
28. Webinar: July 27, 2011
And More!
Contests
Auto Scrolling Slideshows
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
29. Webinar: July 27, 2011
TabSite Gold Winner to be
Announced Friday
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
30. Webinar: July 27, 2011
Video and Slides
Available
in 12-18 hours
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
31. Webinar: July 27, 2011
Question
and
Answer time
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
32. Webinar: July 27, 2011
Thanks for
joining us today!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com