TabSite new Features and Facebook Marketing Tips for 2012

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Slides from the January 12, 2012 TabSite Webinar by Mike Gingerich and Troy Rumfelt of TabSite.

Focus: TabSite new Features and Facebook Marketing Tips for 2012.

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TabSite new Features and Facebook Marketing Tips for 2012

  1. 1. Webinar New TabSite Features & Facebook Marketing Best Practices With Troy Rumfelt And Mike GingerichTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  2. 2. Webinar Questions during the Webinar? Post on our fan page: Facebook.com/TabSitefanpage Or Tweet: #TabSite REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  3. 3. Webinar: July 27, 2011 TabSite Gold Winner to be Announced FridayTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  4. 4. Webinar: July 27, 2011 Video and Slides Available in 12-18 hoursTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  5. 5. Webinar: July 27, 2011 Webinar Webinar Agenda:• Facebook Marketing Best Practices : Key Tips based on Facebook changes• TabSite Updates: • Un-listed Sub-Pages • Mobile Detection & Display of tabs • White Label manager customizations • Sweepstakes • Coming: Templates / Post PlanningTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  6. 6. Webinar: July 27, 2011 Webinar Webinar Facebook Marketing:• Creating News Feed Worthy Contentmeans understanding EdgeRankTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  7. 7. Webinar: July 27, 2011 Webinar Webinar EdgeRank:EdgeRank decides what is most importantto show to a specific user by taking intoaccount:- Which pages/profiles that user frequents,- The popularity of it, and- How recent the post isTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  8. 8. Webinar: July 27, 2011 Webinar Webinar Be Strategic in Posting: TEST!• Post at different times of the day• Then check Facebook Insights toAnalyze post successTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  9. 9. Webinar: July 27, 2011 Webinar Webinar Be Strategic in Posting: Posts have a average “Shelf Life” of 3.2 hours (source HubSpot 12-30-11)Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  10. 10. Webinar: July 27, 2011 Webinar Webinar Most users click on content within 2 minutes of it being posted! (source AddThis via Mashable 10-2011)Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  11. 11. Webinar: July 27, 2011 Webinar Webinar Key Takeaway:If users are clicking rapidly and you only haveabout a 3-hour time frame to garner attention,you have to ensure youre posting….Exactly when your audience is on Facebook.Otherwise, theyll likely never see your content.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  12. 12. Webinar: July 27, 2011 Webinar Webinar 2012 Trend to Watch Integrated Marketing Custom Landing Tabs + Planned Posting + Facebook Ads = Integrated Facebook MarketingTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  13. 13. Webinar: July 27, 2011 Webinar Webinar Integrated Social Media Marketing For Small and Medium Sized BusinessesTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  14. 14. Webinar: July 27, 2011 Webinar Nearly 60,000 fans for Mari Smith’s Fan Page Approaching 100,000 SubscribersTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  15. 15. Webinar: July 27, 2011 Get Total Tab Views on all your TabsTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  16. 16. Webinar: July 27, 2011 New FeaturesTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  17. 17. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page UnListed Sub-Pages Design your own image or text navigationToggle the NavigationFrom “Yes” to “No”And then copy the URL.This URL will be adirect link to that tab orsub-page.Details:Blog.tabsite.com/Unlisted Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  18. 18. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page UnListed Sub-Pages Key Takeaway: • Hidden Pages • Customize your Navigation • Only accessed pages by those who have the url Details: Blog.tabsite.com/UnlistedTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  19. 19. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Display Custom Tabs on Mobile Devices Details: blog.tabsite.com/Mobile/Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  20. 20. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Mobile Devices Tab View Details: blog.tabsite.com/Mobile/Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  21. 21. Webinar: July 27, 2011 Interested in learning more about our White Label option? Webinar: Wednesday, Jan. 18 blog.tabsite.com/White-Label/Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  22. 22. Webinar: July 27, 2011 Sweepstakes! Are you ready?Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  23. 23. Webinar: July 27, 2011Sweepstakes!-Set “Go-Live” timeUsing text/image orCountdown Timer-Build entry formand style it-Set end time andmessage to displayafter Sweepstakestime has concluded- Access: Gold Level- No limit on use Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  24. 24. Webinar: July 27, 2011 Let’s do a demo!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  25. 25. Webinar: July 27, 2011 Templates Coming! Late JanuaryTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  26. 26. Webinar: July 27, 2011Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  27. 27. Webinar: July 27, 2011 Post Planning - Schedule Posts - Monitor - View Analytics - Customize your App linkTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  28. 28. Webinar: July 27, 2011 And More! Contests Auto Scrolling SlideshowsTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  29. 29. Webinar: July 27, 2011 TabSite Gold Winner to be Announced FridayTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  30. 30. Webinar: July 27, 2011 Video and Slides Available in 12-18 hoursTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  31. 31. Webinar: July 27, 2011 Question and Answer timeTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  32. 32. Webinar: July 27, 2011 Thanks for joining us today!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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