Facebook Seminar Presentation

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An overview of Facebook business page setup with key tips on how to maximize your business presence on Facebook

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Facebook Seminar Presentation

  1. 1. Facebook for Business Cost Effective Marketing Using Facebook Digital Hill is a Web Design and Internet Marketing firm offering web development Search development, Engine Optimization, and Internet Marketing including Social Media Marketing integration. Digital Hill Multimedia, Inc. www.DigitalHill.com
  2. 2. + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What to Measure & How Digital Hill Multimedia, Inc. www.DigitalHill.com
  3. 3. + What is Facebook? Digital Hill Multimedia, Inc. www.DigitalHill.com
  4. 4. + Why You Should Care? y  Over 250 million active users  600,000 new users every day  3rd most trafficked website  More than half outside of college  Fastest growing demographic is those 35 years or older Digital Hill Multimedia, Inc. www.DigitalHill.com
  5. 5. + Social Media = Cocktail Party + Tradeshow  Social Media is similar to a cocktail reception & Tradeshow T d h  Without constraints of time or space  More public – easier for other people to listen in Digital Hill Multimedia, Inc. www.DigitalHill.com
  6. 6. + Cocktail Party/Tradeshow Advice  Meet people and start conversations  Add value – Be helpful, answer questions helpful  Ask questions, trust others’ advice Digital Hill Multimedia, Inc. www.DigitalHill.com
  7. 7. + Business Goals for Using Facebook g Get Found Increase Internet Visibility y Connect and Engage Create a Community Promote Brand Digital Hill Multimedia, Inc. www.DigitalHill.com
  8. 8. + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What to Measure & H Wh t t M How Digital Hill Multimedia, Inc. www.DigitalHill.com
  9. 9. + Personal Profile vs. Business Page g  Setup a Personal Profile first and then create a Business Page that you will administer P Personal Profiles h l P fil have friends ( f i d (mutual l acceptance) and Business Pages have fans (one- way opt-in) y p ) Digital Hill Multimedia, Inc. www.DigitalHill.com
  10. 10. Don’t Use Personal Accounts for Business Digital Hill Multimedia, Inc. www.DigitalHill.com
  11. 11. + Privacy y Control which information is visible and searchable Digital Hill Multimedia, Inc. www.DigitalHill.com
  12. 12. + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What to Measure & H Wh t t M How Digital Hill Multimedia, Inc. www.DigitalHill.com
  13. 13. + Create a Business Page g http://www.facebook.com/pages/create.php Note: You must be logged in to create a Page Digital Hill Multimedia, Inc. www.DigitalHill.com
  14. 14. + Create a Business Page g Digital Hill Multimedia, Inc. www.DigitalHill.com
  15. 15. + Publish Your Page g Digital Hill Multimedia, Inc. www.DigitalHill.com
  16. 16. + Become a “Fan” Digital Hill Multimedia, Inc. www.DigitalHill.com
  17. 17. + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What to Measure & H Wh t t M How Digital Hill Multimedia, Inc. www.DigitalHill.com
  18. 18. + Tip #1 Create and Join Networks p Create a company network for your employees to join http://www.facebook.com/help/contact.php?show_form=add_work Digital Hill Multimedia, Inc. www.DigitalHill.com
  19. 19. + Tip #2 Connect Your Blog p g Digital Hill Multimedia, Inc. www.DigitalHill.com
  20. 20. + Tip #3 Offer Unique Value p q Digital Hill Multimedia, Inc. www.DigitalHill.com
  21. 21. + Tip #4 Promote Your Brand and p Company Digital Hill Multimedia, Inc. www.DigitalHill.com
  22. 22. + Honda Brand Promotion Digital Hill Multimedia, Inc. www.DigitalHill.com
  23. 23. + Outback Steakhouse Promotion Digital Hill Multimedia, Inc. www.DigitalHill.com
  24. 24. + Tip #5 Create Custom Tabs p Digital Hill Multimedia, Inc. www.DigitalHill.com
  25. 25. + Tip #6 Go Viral: Leverage Wall Feed p g  Wall Feeds show updates on your Wall and your fans Home Tab  First thing your fans see when they log in  Your updates show on your profile Wall  Allows fans to engage with you – each activity is shared with their network Digital Hill Multimedia, Inc. www.DigitalHill.com
  26. 26. + Tip #7: Leverage Existing Network p g g  No worrying about Spam filters blocking your Facebook communication Digital Hill Multimedia, Inc. www.DigitalHill.com
  27. 27. + Tip #8: Optimize for Search p p  Facebook Search  Google Search  Based on # Fans  Search Engine Optimization ( g p (SEO) ) Digital Hill Multimedia, Inc. www.DigitalHill.com
  28. 28. + Tip #9: Get Your Vanity URL p y  Acquire 100 fans and get a personalized Facebook URL  http://www.facebook.com/YourBusinessNameHere p  Great for Search Engine Optimization Digital Hill Multimedia, Inc. www.DigitalHill.com
  29. 29. + Tip #10: Advertise on Facebook p http://www.facebook.com/advertising Note: You must be logged in to create an ad Digital Hill Multimedia, Inc. www.DigitalHill.com
  30. 30. + What Do You Want to Advertise  Advertise a website or something on Facebook (Page, Group or Event) Digital Hill Multimedia, Inc. www.DigitalHill.com
  31. 31. + Create Your Ad Digital Hill Multimedia, Inc. www.DigitalHill.com
  32. 32. + Target Your Audience g  Target By Location, Gender, Age, Keywords, etc. Digital Hill Multimedia, Inc. www.DigitalHill.com
  33. 33. + Set Your Budget g  Choose Pay Per Click or Pay Per View  Recommend PPC Digital Hill Multimedia, Inc. www.DigitalHill.com
  34. 34. + Your Ad Goes Live Digital Hill Multimedia, Inc. www.DigitalHill.com
  35. 35. + Agenda g  What is Facebook & Why is it Important?  How to Get Started  How to Create Your Business Page  10 Ways to Market Your Business with Facebook  What t M Wh t to Measure & H How Digital Hill Multimedia, Inc. www.DigitalHill.com
  36. 36. + Friends, Fans, Activity , , y Digital Hill Multimedia, Inc. www.DigitalHill.com
  37. 37. + Traffic, Leads, Customers , , Digital Hill Multimedia, Inc. www.DigitalHill.com
  38. 38. + What to do? Become a Facebook Fan: http://facebook.com/DigitalHill Follow Digital Hill on Twitter http://twitter.com/DigitalHill Visit our website http://DigitalHill.com Don’t f ’ forget to signup for the Fort Wayne Facebook Meet Up and f h b k d Tweetup on Tuesday, November 3rd http://FortWayneTweetUp.com Digital Hill Multimedia, Inc. www.DigitalHill.com
  39. 39. + Thank You! Contact us to set a meeting on reviewing your business & what social media might work best g We offer Social Media Marketing integration on varying levels from start-up/customization for you to run, to fully managed social media services. We’d be glad to talk further. THANKS FOR YOUR TIME. 1-888-537-0703 Digital Hill Multimedia, Inc. www.DigitalHill.com

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