Facebook Changes and TabSite's New Features - Webinar on Facebook Marketing

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Slides from the October 4, 2011 TabSite webinar on recent Facebook changes, new TabSite features, and what this all means for improving your marketing on Facebook.

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Facebook Changes and TabSite's New Features - Webinar on Facebook Marketing

  1. 1. Webinar Facebook & TabSite Changes: Your Guide With Troy Rumfelt And Mike GingerichTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  2. 2. Webinar With Troy Rumfelt And Mike GingerichTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  3. 3. Webinar HASHTAG: #TabSite REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  4. 4. Webinar: July 27, 2011 Webinar Webinar Agenda: • Facebook Changes: Key information you need to know • TabSite Updates & Best Practices: Like-Gate, PhotoShow, and moreTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  5. 5. Webinar: July 27, 2011 WebinarTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  6. 6. Webinar: July 27, 2011 Webinar Friend vs. Subscriber vs. Fan?Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  7. 7. Webinar: July 27, 2011 WebinarTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  8. 8. Webinar: July 27, 2011 WebinarTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  9. 9. Webinar: July 27, 2011 Webinar News Feed ‘Ticker’ for your profile & appsTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  10. 10. Webinar: July 27, 2011 Webinar- Very Real Time- Can’t Remove- Can adjust- EngagementIs key to be seenTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  11. 11. Webinar: July 27, 2011 Webinar - Credit to Andrea Vahl, Social Media ExaminerTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  12. 12. Webinar: July 27, 2011 Timeline - for ProfilesTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  13. 13. Webinar: July 27, 2011
  14. 14. Webinar: July 27, 2011 Timeline - for Profiles-Storytelling looms large-Images in value more!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  15. 15. Webinar: July 27, 2011 Timeline - for Profiles Launch is delayed Slated for October 6Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  16. 16. Webinar: July 27, 2011 Timeline - for Pages?Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  17. 17. Webinar: July 27, 2011 ?Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  18. 18. Webinar: July 27, 2011 Timeline - for Pages? • Possible Revamp of Info Tab • Larger Photos in feed • Getting the ‘Like’ is vital • Engaging in ‘being Social’ will be rewardedTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  19. 19. Webinar: July 27, 2011 Other Page Changes • Discussion Tabs going away • Review Tab going away Around October 31st tentativelyTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  20. 20. Other Page Changes:2011 Webinar: July 27, •Page Insights to get MAJOR Facelift!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  21. 21. Other Page Changes:2011 Webinar: July 27, •"People Talking About This" a raw number - not a %- that adds up various engagement types a page post generates for a brand.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  22. 22. Other Page Changes:2011 Webinar: July 27, "People Talking About This" will publicly appear on all brand pages, just underneath the "Like" count.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  23. 23. Webinar: July 27, 2011 A Facebook product manager for Page Insights said, ‘marketers and consumers will begin looking at the "People Talking About This" the way they do the "Likes" tally.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  24. 24. Other Page Changes:2011 Webinar: July 27, New Metric: Friends of Fans Calculates the number of Facebook likers/fans x how many friends they have, excluding overlap.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  25. 25. Other Page Changes:2011 Webinar: July 27, Friends of Fans: If your brand has 472,000 likers/fans, it may have in the neighborhood of 145 million Friends of Fans.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  26. 26. Webinar: July 27, 2011 Were moving away from the era of likes," said Craig Stoe, Context Optional VP of product. "Were now measuring what people discuss on Facebook and a brands total reach."Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  27. 27. Other Page Changes:2011 Webinar: July 27, Facebook has also announced a Page Insights API, allowing analytics developers to create custom solutions for clients.Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  28. 28. Webinar: July 27, 2011 Other Page Changes: • All FBML Tabs to be removed!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  29. 29. Webinar: July 27, 2011 All FBML Tabs to be removed! “We are deprecating FBML. On Jan 1, 2012: FBML will no longer be supported on Platform. June 1, 2012: FBML apps will no longer work. All FBML endpoints are removed. If you are building a new application on Facebook.com, please implement your application using HTML, JavaScript and CSS. “ Facebook Developer BlogTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  30. 30. Webinar: July 27, 2011 TabSite Changes and New FeaturesTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  31. 31. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan PageTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  32. 32. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page More Facebook Social Plugins addedTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  33. 33. Webinar: July 27, 2011 TabSite Gold Winner to be Announced WednesdayTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  34. 34. Webinar: July 27, 2011 Video and Slides Available in 12-18 hoursTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  35. 35. Webinar: July 27, 2011 Question and Answer timeTwitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  36. 36. Webinar: July 27, 2011 Thanks for joining us today!Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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