The 9th May Incident in Pakistan A Turning Point in History.pptx
Empire in the Air: Fall 2014
1.
2.
3. Team Roles and Responsibilities
Mia Guevarra - Project Manager
Oversees all posts through social
media. Has full control over social
media outlets and communicates
with brand owner Francesca to
relay information and content
strategies.
Nicole DeCair - Social Media Analyst
Observes analytical data to find
trends in content. Keeps tabs on
increase in Facebook Likes and
Twitter Followers. Assesses which
posts do and do not work based on
number of likes and retweets.
4. Team Roles and Responsibilities
Amy D’Anna Cole and Kaitlinn
Horner - Co-Strategists and Content
Creation
Recommend themes and content
strategies based on research and
analysis gained from other
members. They help to set the
framework for the content calendar
and give a general idea for what to
post next.
Amanda Taylor and Ryan Barnhart -
Co-Researchers
Observes similar brands to find
relatable niches and content worth
posting. Take notes of current
trends and discussions within the
community.
5. STRENGTHS WEAKNESSES
Empire In The Air creates their place
in the industry by using style,
passion and purpose.
● Personality/Individuality
● Diverse content
opportunities
● Unique brand identity
● Strong customer
relationships
● Influential message
Company started in a very narrow
market and is now having trouble
expanding geographically.
● Content can become
confusing
● Spread out over many
different digital sites
● Numerous facets involved in
the company
● Still in growth stage
OPPORTUNITIES
Brand truly reaches to inspire
those around it, creating great
potential for future growth.
● Project Pearls charity
expansion
● Giving back to help
customers achieve their
dreams
● Submitting introduction
article to magazine
THREATS
Many urban “streetwear” brands
have been emerging, making for a
very competitive market.
● Boutiques such as
Aristocrats and 3-G
● Private chains: Forever 21
and Urban Outfitters
● Lack of diversity in
following
● Economic status
6. Challenging Facts That Made Us Work Harder
Management Brand
-Meeting with the owner
geographically
-Finding time to organize
group collaborations
-Balancing content output
between owner and social
media management team;
too much or not enough
-Finding ways to engage the
audience with quick and
simple content
-Creating tactics to sell a
lifestyle
-Reaching followers who
were tagging the company
but had private pages
7. Content Themes
Our first project was to tackle content themes
for social media communications.
We chose to blend the owner’s existing themes
with some new flavor of our own.
The purpose of this approach was to retain
existing fans/followers without alienating
anyone and to increase our online community
through relevant updates.
What it resulted in were posts related to -
creativity
inspiration/charity
promotions
current/community events
calls to customer action
Adaptation was required along the way, to
account for new product launch deadlines and
other spontaneous events and promotions.
10. Best Performing Content
Consumers liked the content about the brand and
when we talked about the new releases coming out
in the brand.
This post received a lot of activity due to the sale
that we had going on as well as the hashtag we used.
Consumer seemed to like the posts that were simple
and straight to the point and didn’t have a lot of text
on them.
This post reached 1,291 people:
-92 likes
-83 shares
-87 photo views
11. The link to the blog didn’t need to be in the
caption of the post.
Changing the picture of the video would have
made it look more interesting and would have
attracted more people.
Tagging “Charity Water” would have made the
caption look cleaner, and would have got read
of using the @ sign.
This post reached:
-23 people
-3 likes
-0 comments or shares
Worst Performing content
12. We had good luck
in our timing to work
with this client; building
her online community
along a measured time
frame which culminated
with her successful
November 2014 product
launch.
Congratulations
Empire in the Air!
