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January 13 & 14, 2014
Julie Kittredge
Business Services Advisor
Why use Instagram?
 Photo sharing social

media platform
 Can attract a
completely different
audience and expand
your sphere of
influence
 It’s not quite as fast
paced as other
platforms
 Can use it to cross
post to other
platforms, simplifyin
g your marketing a
bit.
Photos get more engagement
First things first – your profile
 Photo
 Headshot
 Logo
 Signature

product
 Profile
summary
 Link to your
website
How to use it as a marketing tool
 Extend your branding
 Use filters that
compliment your look
(consistency will help
“brand” your images)
 Provide a glimpse into
the personality and
lifestyle of your
business
 Incorporate Instagram
marketing into your
editorial calendar
Create an editorial Calendar
November 2013

~ November 2013 ~

◄ Oct 2013

Sun

Mon

Tue

Wed

Dec 2013 ►

Thu

Fri

1

Sat

2

Blog:
Event:
Photography workshop gift Smith Family Session
certificates available

3

4

5

6

7

8

9

Instagram:
Behind the scenes look at
photography workshop
prep

10

11

12

Instagram:
Just a peek of the nature
photo calendars in
progress

17

14

15

Instagram:
Family session in progress

18

19

Event:
List new photo calendars
in the shop

24

13

Instagram:
Show new photo calendars
with announcement of
availability

25

26

20

Event: Photography
workshop

16

Blog:
Photo workshop success
story

21

22

23

29

30

Blog:
Share Photo calendar
process with coupon code

27

28

Blog: Thanksgiving wishes

Happy
Thanksgiving!

Instagram:
A little peek into family
time and relaxation

More Calendars from WinCalendar: December, January, February
Inspiration: what to include
 Peek at projects to come
 A stack of your research books
 The weather outside your









window with a personal
reflection
Works in progress
Personal celebrations
Business milestones
Sales
A peek at your work process
Completed projects
Materials you use
Highlight an employee
Inspiration: 15 second videos
 Works in progress
 A glimpse during a walk
 A moment of beauty
with your followers
 A peek at a company
event
 A (15 second)
testimonial from your
favorite client
 Your product in use
A good balance of content creates
fans that follow.
 You do not need to post content every day
 The feed pace of Instagram is much more laid back than
some of the other social media outlets. Posting every day
might become too much for some of your followers.
 Be authentic
 Be relatable
 30/30/30 rule
 1/3 Promotional
 1/3 Business (pull back the curtain – behind the scenes)
 1/3 Personal
Example of the 30% rule

work in progress

example of artwork in
private living space

daily bread making
How do I cultivate a following?
 Contests (ideas here)
 Hashtags (#yourbusiness)
 See Bolthouse Farms creative use of hashtags
 Cross post on other social media
 Facebook & Twitter
 Video – 15 seconds of video
 You can edit your video
 You can choose your cover photo
 You can post directly to facebook
Sharing posts across social media
platforms
 Direct sharing of

your image to
social media
 Special note:

Facebook - must
choose personal
profile OR
business page
How do I interact with my
customers?
 Dialogue with customer comments.
 Tag other users (@customername)
 Use hashtags

(#mybusiness, #snow, #industry)
 Be strategic in who you follow or follow back.
 Follow those brands you enjoy and can learn

from – emulate what you like
 Comment & like their feeds
Can I organize my posts?
 Use the same editing
filter for each “category”
 Behind the scenes
 Product shots
 Customer shots
 Events
 Hashtags
(#mybusinesslife,

#myfamilylife,
#mybusinessproducts)
Additional apps
 Statigram – provides statistics about your

feed
 Photo editing apps
 Snapseed
 VSCO cam
 Camera+

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Using Instagram as a Marketing Tool

  • 1. January 13 & 14, 2014 Julie Kittredge Business Services Advisor
  • 2. Why use Instagram?  Photo sharing social media platform  Can attract a completely different audience and expand your sphere of influence  It’s not quite as fast paced as other platforms  Can use it to cross post to other platforms, simplifyin g your marketing a bit.
  • 3. Photos get more engagement
  • 4. First things first – your profile  Photo  Headshot  Logo  Signature product  Profile summary  Link to your website
  • 5. How to use it as a marketing tool  Extend your branding  Use filters that compliment your look (consistency will help “brand” your images)  Provide a glimpse into the personality and lifestyle of your business  Incorporate Instagram marketing into your editorial calendar
  • 6. Create an editorial Calendar November 2013 ~ November 2013 ~ ◄ Oct 2013 Sun Mon Tue Wed Dec 2013 ► Thu Fri 1 Sat 2 Blog: Event: Photography workshop gift Smith Family Session certificates available 3 4 5 6 7 8 9 Instagram: Behind the scenes look at photography workshop prep 10 11 12 Instagram: Just a peek of the nature photo calendars in progress 17 14 15 Instagram: Family session in progress 18 19 Event: List new photo calendars in the shop 24 13 Instagram: Show new photo calendars with announcement of availability 25 26 20 Event: Photography workshop 16 Blog: Photo workshop success story 21 22 23 29 30 Blog: Share Photo calendar process with coupon code 27 28 Blog: Thanksgiving wishes Happy Thanksgiving! Instagram: A little peek into family time and relaxation More Calendars from WinCalendar: December, January, February
  • 7. Inspiration: what to include  Peek at projects to come  A stack of your research books  The weather outside your         window with a personal reflection Works in progress Personal celebrations Business milestones Sales A peek at your work process Completed projects Materials you use Highlight an employee
  • 8. Inspiration: 15 second videos  Works in progress  A glimpse during a walk  A moment of beauty with your followers  A peek at a company event  A (15 second) testimonial from your favorite client  Your product in use
  • 9. A good balance of content creates fans that follow.  You do not need to post content every day  The feed pace of Instagram is much more laid back than some of the other social media outlets. Posting every day might become too much for some of your followers.  Be authentic  Be relatable  30/30/30 rule  1/3 Promotional  1/3 Business (pull back the curtain – behind the scenes)  1/3 Personal
  • 10. Example of the 30% rule work in progress example of artwork in private living space daily bread making
  • 11. How do I cultivate a following?  Contests (ideas here)  Hashtags (#yourbusiness)  See Bolthouse Farms creative use of hashtags  Cross post on other social media  Facebook & Twitter  Video – 15 seconds of video  You can edit your video  You can choose your cover photo  You can post directly to facebook
  • 12. Sharing posts across social media platforms  Direct sharing of your image to social media  Special note: Facebook - must choose personal profile OR business page
  • 13. How do I interact with my customers?  Dialogue with customer comments.  Tag other users (@customername)  Use hashtags (#mybusiness, #snow, #industry)  Be strategic in who you follow or follow back.  Follow those brands you enjoy and can learn from – emulate what you like  Comment & like their feeds
  • 14. Can I organize my posts?  Use the same editing filter for each “category”  Behind the scenes  Product shots  Customer shots  Events  Hashtags (#mybusinesslife, #myfamilylife, #mybusinessproducts)
  • 15. Additional apps  Statigram – provides statistics about your feed  Photo editing apps  Snapseed  VSCO cam  Camera+