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Using Instagram as a Marketing Tool

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Instagram can be a significant part of your social media marketing strategy. We discussed related apps, tools, and insider tips.

Published in: Social Media, Business, Technology
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Using Instagram as a Marketing Tool

  1. 1. January 13 & 14, 2014 Julie Kittredge Business Services Advisor
  2. 2. Why use Instagram?  Photo sharing social media platform  Can attract a completely different audience and expand your sphere of influence  It’s not quite as fast paced as other platforms  Can use it to cross post to other platforms, simplifyin g your marketing a bit.
  3. 3. Photos get more engagement
  4. 4. First things first – your profile  Photo  Headshot  Logo  Signature product  Profile summary  Link to your website
  5. 5. How to use it as a marketing tool  Extend your branding  Use filters that compliment your look (consistency will help “brand” your images)  Provide a glimpse into the personality and lifestyle of your business  Incorporate Instagram marketing into your editorial calendar
  6. 6. Create an editorial Calendar November 2013 ~ November 2013 ~ ◄ Oct 2013 Sun Mon Tue Wed Dec 2013 ► Thu Fri 1 Sat 2 Blog: Event: Photography workshop gift Smith Family Session certificates available 3 4 5 6 7 8 9 Instagram: Behind the scenes look at photography workshop prep 10 11 12 Instagram: Just a peek of the nature photo calendars in progress 17 14 15 Instagram: Family session in progress 18 19 Event: List new photo calendars in the shop 24 13 Instagram: Show new photo calendars with announcement of availability 25 26 20 Event: Photography workshop 16 Blog: Photo workshop success story 21 22 23 29 30 Blog: Share Photo calendar process with coupon code 27 28 Blog: Thanksgiving wishes Happy Thanksgiving! Instagram: A little peek into family time and relaxation More Calendars from WinCalendar: December, January, February
  7. 7. Inspiration: what to include  Peek at projects to come  A stack of your research books  The weather outside your         window with a personal reflection Works in progress Personal celebrations Business milestones Sales A peek at your work process Completed projects Materials you use Highlight an employee
  8. 8. Inspiration: 15 second videos  Works in progress  A glimpse during a walk  A moment of beauty with your followers  A peek at a company event  A (15 second) testimonial from your favorite client  Your product in use
  9. 9. A good balance of content creates fans that follow.  You do not need to post content every day  The feed pace of Instagram is much more laid back than some of the other social media outlets. Posting every day might become too much for some of your followers.  Be authentic  Be relatable  30/30/30 rule  1/3 Promotional  1/3 Business (pull back the curtain – behind the scenes)  1/3 Personal
  10. 10. Example of the 30% rule work in progress example of artwork in private living space daily bread making
  11. 11. How do I cultivate a following?  Contests (ideas here)  Hashtags (#yourbusiness)  See Bolthouse Farms creative use of hashtags  Cross post on other social media  Facebook & Twitter  Video – 15 seconds of video  You can edit your video  You can choose your cover photo  You can post directly to facebook
  12. 12. Sharing posts across social media platforms  Direct sharing of your image to social media  Special note: Facebook - must choose personal profile OR business page
  13. 13. How do I interact with my customers?  Dialogue with customer comments.  Tag other users (@customername)  Use hashtags (#mybusiness, #snow, #industry)  Be strategic in who you follow or follow back.  Follow those brands you enjoy and can learn from – emulate what you like  Comment & like their feeds
  14. 14. Can I organize my posts?  Use the same editing filter for each “category”  Behind the scenes  Product shots  Customer shots  Events  Hashtags (#mybusinesslife, #myfamilylife, #mybusinessproducts)
  15. 15. Additional apps  Statigram – provides statistics about your feed  Photo editing apps  Snapseed  VSCO cam  Camera+

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