Funjet Social Media Marketing

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Funjet Social Media Marketing

  1. 1. Social Media Marketing Learn how to build your Funjet Vacations business by harnessing the emerging power of Social Marketing
  2. 2. Training Agenda <ul><li>What is social media marketing? </li></ul><ul><li>Why would I want to engage in social media marketing if I already have an effective, well diversified marketing plan? </li></ul><ul><li>What social media sites are best for my agency? </li></ul><ul><li>How can Funjet Vacations help me accomplish my social media plan? </li></ul><ul><li>What do I need to do to get started? </li></ul><ul><li>What type of people am I going to need to support my social initiatives? </li></ul><ul><li>What are some best practices that I can learn from or pitfalls that I can avoid? </li></ul><ul><li>Let’s answer these questions today! </li></ul>
  3. 3. Social Media Facts <ul><li>Social Media is now more popular than email </li></ul><ul><ul><li>66.8% of internet users have used social networks, while only 65.1% have used email. </li></ul></ul><ul><li>Facebook has grown from 100 million to 200 million users in the last year </li></ul><ul><li>Twitter has 18 million unique monthly visitors At this rate, it will have nearly 100 million visitors at the same time next year </li></ul><ul><li>43% of active Twitter users say they can’t live without it </li></ul>
  4. 4. Social Media Facts <ul><li>Facebook is not just for kids </li></ul>
  5. 5. Social Media Facts <ul><li>Twitter = Boomer Magnet </li></ul>
  6. 6. What is Social Media Marketing? <ul><li>A personalized, knowledge/data driven, real-time </li></ul><ul><li>communication loop with customers that drives </li></ul><ul><li>incremental engagement, loyalty and market share – </li></ul><ul><li>while at the same time creating brand advocates </li></ul>
  7. 7. How Does Social Marketing Fit into My Current Marketing Plan?
  8. 8. What Are The Best Social Media Sites For My Business?
  9. 9. Why Should I Engage in Social Media Marketing? <ul><li>Exposes your agency to new business opportunities by expanding your demographic and geographic reach </li></ul><ul><li>Allows you to proactively respond and engage in customer service and support issues in real time </li></ul><ul><li>Helps you establish and communicate your expertise and establish/reinforce credibility </li></ul><ul><li>Can produce a low customer acquisition cost, while at the same time fostering an increase in customer retention and loyalty </li></ul><ul><li>Helps you maintain personalized relationships in a very effective and efficient manner </li></ul><ul><li>The marketplace and your customers expect to be able to communicate with you in this manner </li></ul><ul><li>Allows you to learn more about your customers </li></ul><ul><li>Enables you to target specific customer groups </li></ul>
  10. 10. TA Adoption of Social Media is Growing – Quickly! <ul><li>From March 2009 to July 2009, travel agents who </li></ul><ul><li>responded to our two social media surveys </li></ul><ul><li>indicated… </li></ul><ul><li>30% in March / 59% in July (97% Increase) </li></ul><ul><li>4% in March / 22% in July (450% increase) </li></ul><ul><li>8% in March / 11% in July (38% increase) </li></ul><ul><li>35% of TA respondents indicated that they are </li></ul><ul><li>using social media to promote their business by </li></ul><ul><li>sharing information and generating leads </li></ul>
  11. 11. <ul><li>Funjet is committed to helping your agency grow </li></ul><ul><li>through social by: </li></ul><ul><li>We have chosen to develop our strategy around TA success as its foundation </li></ul><ul><ul><li>We have deliberately chosen NOT to go the consumer direct approach </li></ul></ul><ul><ul><li>We will include travel agencies in our call to action </li></ul></ul><ul><ul><li>We will act as a lead generation vehicle for you in regards to the consumers who reach out to us </li></ul></ul><ul><li>You have direct influence over our social efforts </li></ul><ul><ul><li>Let us know what you need from us for your agency to be successful </li></ul></ul><ul><li>We will create and post educational webinars to the Funjet Agent Advantage each month </li></ul>How Can Funjet Help Me With My Social Media Efforts?
  12. 12. How Does Funjet Help?
  13. 13. Funjet’s Social Media Strategy
  14. 14. What Type of People Am I Going To Need To Support My Social Efforts? <ul><li>Genuine </li></ul><ul><li>Transparent </li></ul><ul><li>Proactive </li></ul><ul><li>Empowered </li></ul><ul><li>Dedicated </li></ul><ul><li>A conversationalist </li></ul><ul><li>A bit edgy and sarcastic </li></ul><ul><li>Charismatic </li></ul><ul><li>Quick witted </li></ul><ul><li>Able to respond in real-time, 24/7 </li></ul><ul><li>Able to discuss many different topics, not just travel </li></ul>
  15. 15. Authenticity Reigns! <ul><li>“ Authenticity reigns. Conversations cannot be </li></ul><ul><li>controlled, they can only be joined, so marketers </li></ul><ul><li>have to be willing to listen and learn from the </li></ul><ul><li>consumers they engage through social media.” </li></ul><ul><li>Randall Rothenberg, President and CEO, Interactive Advertising Bureau </li></ul>
  16. 16. <ul><li>Develop your own social media value proposition: </li></ul><ul><li>&quot; Social marketing will impact ________ by ________ extent over _________ timeframe. And when that happens, the added value for the business will be $________, which will give me an ROI of ________ . “ </li></ul><ul><li>Select the best social media tools / sites for your agency </li></ul><ul><li>Define the Key Performance Indicator (KPIs) that you are going to use when evaluating the impact of your social efforts </li></ul><ul><li>Identify and select your social team </li></ul><ul><li>Visit Funjet Agent Advantage for new and informational webinars posted every month </li></ul>What Do I Need To Do To Get Started?
  17. 17. Best Practice TA Examples
  18. 18. <ul><li>twitter.com/funjetvacations </li></ul><ul><ul><li>@FunjetVacations </li></ul></ul><ul><ul><li>@MGoingFunjet </li></ul></ul><ul><li>facebook.com/funjet </li></ul><ul><li>Join Facebook groups and follow on Twitter areas that are of interest to you </li></ul><ul><ul><li>Facebook.com/TripAdvisor </li></ul></ul><ul><ul><li>Lonely Planet Fan Page </li></ul></ul><ul><ul><li>#TravelTuesday on Twitter </li></ul></ul><ul><ul><li>#FollowFriday on Twitter </li></ul></ul><ul><ul><li>@JetBlue on Twitter </li></ul></ul><ul><ul><li>@SouthwestAir on Twitter </li></ul></ul>Important Groups to Join and People to Follow, and URLs to Know
  19. 19. Appendix
  20. 20. <ul><li>Overview </li></ul><ul><li>A free-access social networking website </li></ul><ul><li>A website where users can: </li></ul><ul><ul><li>Create business & personal profiles </li></ul></ul><ul><ul><li>Join networks organized by city, school, region, workplace, etc. </li></ul></ul><ul><ul><li>Invite friends, family, colleagues, etc. to join your network </li></ul></ul><ul><ul><li>Send messages, update statuses and post comments with network members </li></ul></ul><ul><ul><li>Post images, videos and other multimedia to share with your network </li></ul></ul><ul><li>A great place to promote your business </li></ul><ul><li>A great place to build a loyalty program </li></ul><ul><ul><li>Give special offers to network members </li></ul></ul><ul><ul><li>Incentives to people who join your network </li></ul></ul>
  21. 21. <ul><li>Best Practices </li></ul><ul><li>Frequently engage your followers in conversation </li></ul><ul><li>Share insights both professional and personal </li></ul><ul><li>Be transparent </li></ul><ul><li>Be responsive, don’t let questions go unanswered </li></ul><ul><li>Share links, images, videos that add to the conversation </li></ul><ul><li>Keep the conversation light and real </li></ul><ul><li>Evaluate your network and friend quality </li></ul><ul><li>Pitfalls </li></ul><ul><li>Don’t over-think every post </li></ul><ul><li>Don’t accept every friend request you get </li></ul><ul><li>Don’t be one line away from a sale in every conversation </li></ul>
  22. 22. <ul><li>Overview </li></ul><ul><li>A free-access social networking website </li></ul><ul><li>Twitter is considered a Micro-Blogging tool </li></ul><ul><li>Twitter users can: </li></ul><ul><ul><li>Create profiles (as many as needed) </li></ul></ul><ul><ul><li>Follow like-minded people </li></ul></ul><ul><ul><li>Send messages and read other people’s messages (called Tweets) </li></ul></ul><ul><ul><li>Post links to images, videos and other multimedia to share with your network </li></ul></ul><ul><li>A great place to promote your business </li></ul><ul><li>A great place to build a loyalty program </li></ul><ul><ul><li>Give special offers to network members </li></ul></ul><ul><ul><li>Incentives to people who join your network </li></ul></ul>
  23. 23. <ul><li>Best Practices </li></ul><ul><li>Frequently engage in the conversation </li></ul><ul><li>Re-Tweet others posts when appropriate </li></ul><ul><li>Be conversational and transparent </li></ul><ul><li>Evaluate your network and friend quality </li></ul><ul><li>Take advantage of trends (#TravelTuesday or #FollowFriday) </li></ul><ul><li>Leverage tools like mrtweet.com, tweetdeck.com, hootsuite.com, twhirl.org and twitteranalyzer.com </li></ul><ul><li>Pitfalls </li></ul><ul><li>Don’t over-think every post </li></ul><ul><li>Don’t over use #hashtags </li></ul><ul><li>Don’t follow everyone who follows you </li></ul><ul><li>Don’t be one line away from a sale in every conversation (Advice is more credible) </li></ul>
  24. 24. <ul><li>Thank You </li></ul><ul><li>Kelly Dockry Lentini – Funjet Vacations </li></ul><ul><li>Twitter - @keldock </li></ul><ul><li>Facebook – www.facebook.com/KellyDockry </li></ul><ul><li>Mike Kornacki – Trisept Solutions </li></ul><ul><li>Twitter - @yellowledbedder </li></ul><ul><li>Facebook - www.facebook.com/MikeKornacki </li></ul>

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