A2 media coursework

1. DIGIPAK ADVERTS

3. CONVENTIONS OF DIGIPAK POSTERS
AS YOU CAN SEE FROM THE PREVIOUS SLIDE, THE NAME OF THE ARTIST IS THE
MOST PREVALENT ASPECT OF THE POSTER. THIS CATCHES PROSPECTIVE
AUDIENCE'S EYES

4. Jessie J has iconically short black hair and is quite
an edgy artist. This is shown in her digipak advert
by a close up of her face showing very dark
makeup in contrast to her pale skin and black nails
and close to add to this atmosphere. This makes
het the main focal point of the advert and thus,
she is selling herself more than her music
Here, Jessie J’s previous hits are
also mentioned in order to sell her
music by association with other
songs. This way, people are more
likely to buy it because they like her
previous hit.
Lingo is also shown to work together with
the overall strong theme of this advert. The
use of the work ‘smash’ creates more of an
identity for Jessie J
Gold typography that looks like it could be a
chain necklace suggests showcases the
rappop genre of her music and also that she is
a successful artist.

5. Instead of a picture of the band, there is
artwork. It resembles an explosion which
is quite representative of the genre which
is pop/rock. However, the things
exploding are gentle things like roses
which shows that they are not a heavy
rock band and also have a lot of songs
about love e.g. ‘stay with me’, ‘safer to
hate her’ and ‘take your breath away’.
The main typography has a spray
paint effect which again highlights
the rebellious nature of rock bands.
Also, the sellotape which secures
the paper with the typography on it
is quite representative of the genre.
It makes you think of band posters
which are a convention mainly
adopted by rock bands.

6. Nirvana is a very different rock/punk
band so it is no wonder that that
they choose a photo very
unconventional for an album advert.
Without a doubt it is eye catching,
but it has received a lot on
controversy.
The distortion of the album name
works with the ripples of the water
but also goes with the squiggly
mouth of their band logo
Unlike the majority of the adverts I
have looked at, the name of the band
and the album are at the top of the
frame. This is possibly to draw more
attention to the picture as it is in the
middle and raises a lot o f questions so
audience may want to find out more