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Digipack research
Close up of artist connotates                     Artist featured on the
   male dominance which is a key                     album cover to establish
                                                     himself with his name also
   convention of the hip hop
                                                     to establish the album as
   genre.
                                                     'his.'
Parental advisory notice                                                       Overall the album
is a key convention to                                                         cover is kept simple,
                                                                               this could be done to
have on a hip hop                                                              draw the customers
album as they tend to                                                          attention to the album
include some swearing.                                                         cover, give them key
                                                                               info (artist, name,
The black and white colour                                                     album name) and not
scheme used allows the                                                         overload them with
album to stand out amongst                                                     info.
others within the genre as hip                                                 Another reason the
hop albums are mainly in                                                       album cover could be
colour. This will allow the                                                    kept simple is to not
album to stand out on the                                                      take any attention
shelf.                                                                         away from the main
                                                                               photo used for the
             Large size of text used for the                                   cover.
             artists name allows the name to
             stand out and can be eye catching
             straight away, the colour of the text
             amongst the white background also
             allows the name to stand out.
Medium close up of                                Colour scheme used
artist to connotate                               reflects one of his songs
male dominance                                    within his album, 'black and
which is a key feature                            yellow' which shows the
of the hip hop genre.                             artists consistency.
The fact the artist is
                                                     Yellow is a bright colour
used on the cover
                                                     which will help the album
again implies this idea
                                                     stand out on the shelf
of the ablum being
                                                     amongst those of its
'his' and is an aspect
                                                     genre. The yellow lines
of self branding and
                                                     also defines the white
marketing.
                                                     text and points
The image used also                                  customers to the
allows the audience to                               important information
have a close personal
connection with the
artist.




 The parental advisory notice is a key feature
  of albums from the hip hop genre, they are
important as it allows parents to know that the
  album may include some swearing, this is
     important for customers who may be
    purchasing the album for their children.

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Digipack

  • 2. Close up of artist connotates Artist featured on the male dominance which is a key album cover to establish himself with his name also convention of the hip hop to establish the album as genre. 'his.' Parental advisory notice Overall the album is a key convention to cover is kept simple, this could be done to have on a hip hop draw the customers album as they tend to attention to the album include some swearing. cover, give them key info (artist, name, The black and white colour album name) and not scheme used allows the overload them with album to stand out amongst info. others within the genre as hip Another reason the hop albums are mainly in album cover could be colour. This will allow the kept simple is to not album to stand out on the take any attention shelf. away from the main photo used for the Large size of text used for the cover. artists name allows the name to stand out and can be eye catching straight away, the colour of the text amongst the white background also allows the name to stand out.
  • 3. Medium close up of Colour scheme used artist to connotate reflects one of his songs male dominance within his album, 'black and which is a key feature yellow' which shows the of the hip hop genre. artists consistency. The fact the artist is Yellow is a bright colour used on the cover which will help the album again implies this idea stand out on the shelf of the ablum being amongst those of its 'his' and is an aspect genre. The yellow lines of self branding and also defines the white marketing. text and points The image used also customers to the allows the audience to important information have a close personal connection with the artist. The parental advisory notice is a key feature of albums from the hip hop genre, they are important as it allows parents to know that the album may include some swearing, this is important for customers who may be purchasing the album for their children.