This promotional poster analysis summarizes three different concert posters: 1) The poster for Jack White's solo album focuses on his star power and features his name prominently as well as references to his record label and past work. The dark imagery matches the rock/blues genre. 2) The King Blues poster uses a punk-inspired font and style to match that genre. It provides more information than the other posters due to a younger target audience. 3) The XX poster is extremely simple with just the band's logo and album details on a blank background, matching their minimalist style. The target audience is aware of how to access the album online so less information is needed.

1. Joshua Millington
Promotional Poster Analysis
This debut album features the artist name in the
largest text; this is because he is a bankable star,
from his previous work with: The White Stripes,
The Raconteurs, The Dead Weather, Wanda
Jackson, The Strokes, Beck, Seasick Steve and his
record label Third Man Records(which is featured
at the bottom of the page). This will catch the eye
of a slightly bigger than niche demographic. The
album front cover art features in the primary
optical area, the main intention of this is so what
consumers know what to look for when
purchasing. The house style is the same one that
consists on the digipak, promotional tour and on
the mise en scene of the artist. This adds an auteur
touch. It almost becomes iconographical of Jack
White. The mise en scene isn’t very happy, the:
dark colours, low-key-lighting, ravens and
depressive facial expressions connote an
emotional chill; which suggests the album is very
poignant. These features also meet the
th
Taken from the back cover of NME from the 28 April 2012 conventions of the rock/blues hybrid genre.
The genre of The King Blues is predominantly
punk, which is reflected in the mise en scene of
this promotional poster. Even from the calligraphy
of the band’s name, it is evident this band is quite
rock/punk, through the sans-serif, blocky, graphite
styled font. This font is red, which connotes danger
and action, which is an ideological reference to the
political activist side to this band. Out of the three
promotional posters I am analysing, this one gives
the most information. This is because the target
audience for this band is a lot younger than the
other two, and might need the knowledge. This
poster has a slogan “THE FINAL CHAPTER” which is
quite gripping, because it is quite ambiguous in its
meaning, yet it most likely suggesting the final
album of the band, which adds a form of
sentimental value to the purchase. To meet the
expectations of the young ‘punk’ audience, the
whole page is done in the style of doodling and
graphite, which the consumers can relate to and
TH
they’ll find it ‘cool’/fashionable.
Taken from the back cover of NME from the 7 July 2012

2. Joshua Millington
Promotional Poster Analysis
This is an extremely simple promotional poster,
due to the fact there is very little context or
concept, it is basically: the logo of the band, the
band’s name (The XX), the album name (Coexist)
and an unofficial release date on a blank canvas.
However this is what fans of the band expect from
this simple electronic band. Their stage
performance, costume, look and previous album
was very basic inartistic; yet consumers accepted
this normality. The demographic is 18+, the
web.20 generation, therefore they will well be
aware of how to access this album; they don’t
need the poster to tell them. The logo is in the
primary optical area, and more taking it most of
the canvas, the logo is intriguing. It contains a
variety of colours and artistic designs. Which
almost acts as an oxymoron on such a plain page,
yet this intensifies the logo.
th
Taken from the back cover of NME from the 8 September
2012