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WHO MIGHT BE THE
AUDIENCE FOR YOUR MEDIA
PRODUCT AND WHY?
MARNIE GREEN
My film is an
independent
film
This immediately suggests an audience that is
ABC1
WHY?
BECAUSE FILMGOERS THAT WATCH
INDEPENDENT FILMS TEND TO BE ABC1, THE
AUDIENCE IS NOT AS MAINSTREAM and
independent cinemas tend to be located in more
middle class areas
Because my film is an Indie quirky Drama
it should attract and audience that likes
films like:
Older demographic
these films tend to attract a slightly older demographic
25-50
but both male and female
The audience is also quite film literate
SUBJECT MATTER
THE SUBJECT MATTER OF MY FILM TACKLES ISSUE OF LONELINESS AND MORBIDITY .
THESE ARE NOT NECESSARILY TOPICS A YOUNGER AUDIENCE WOULD FIND APPEALING.
CERTIFICATE
Little to no violence
Moderate psychological threat
No sexual activity
Some strong language
FILM TITLE
PERSONA NON GRATA
The title of the film itself immediately suggests that the
audience for the film is not a young one. The mode of address is
quite sophisticated and again feels more appropriate for an older
more middle class audience
Main character
The main character is very young and it might be thought that
the film would appeal to a younger audience
Whilst I hope that would be the case it seems very unlikely given the mood
and tone of the film, its use of long words and its theme of existentialism
Research
research tells me:
AGE: 55+
GENDER: MORE FEMALE THAN MALE
70/30%
TARGET AUDIENCE:
FEMALE AGED 35-55
ABC1

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Eq 4

  • 1. WHO MIGHT BE THE AUDIENCE FOR YOUR MEDIA PRODUCT AND WHY? MARNIE GREEN
  • 2. My film is an independent film This immediately suggests an audience that is ABC1 WHY? BECAUSE FILMGOERS THAT WATCH INDEPENDENT FILMS TEND TO BE ABC1, THE AUDIENCE IS NOT AS MAINSTREAM and independent cinemas tend to be located in more middle class areas
  • 3. Because my film is an Indie quirky Drama it should attract and audience that likes films like:
  • 4. Older demographic these films tend to attract a slightly older demographic 25-50 but both male and female The audience is also quite film literate
  • 5. SUBJECT MATTER THE SUBJECT MATTER OF MY FILM TACKLES ISSUE OF LONELINESS AND MORBIDITY . THESE ARE NOT NECESSARILY TOPICS A YOUNGER AUDIENCE WOULD FIND APPEALING.
  • 6. CERTIFICATE Little to no violence Moderate psychological threat No sexual activity Some strong language
  • 7. FILM TITLE PERSONA NON GRATA The title of the film itself immediately suggests that the audience for the film is not a young one. The mode of address is quite sophisticated and again feels more appropriate for an older more middle class audience
  • 8. Main character The main character is very young and it might be thought that the film would appeal to a younger audience Whilst I hope that would be the case it seems very unlikely given the mood and tone of the film, its use of long words and its theme of existentialism
  • 9. Research research tells me: AGE: 55+ GENDER: MORE FEMALE THAN MALE 70/30% TARGET AUDIENCE: FEMALE AGED 35-55 ABC1