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Magazine Marketing
1. Price - £5.25 at onlysome givenretailersdue tothe copiesbeingvery
restrictedandMojo beingquite ahighprofile magazine.
Frequencyof Publication –Mojo magazine isreleasedonce everymonth,
givingthe audience 12issuesof the magazine every yearforthemtoenjoy.
Issue Size – Onaverage Mojo holdsaround72 pagesperissue,however,it
can have downto 65 pagesand sometimesinthe high70’s.
RegularContent– Mojo ismore than likelygoingtobe filledwitholder
bands,such as The Beatles inthisarticle,it’smore of an olderbased
magazine filledwitholderarticlesanduncovered‘gossip’aboutoldbands
and personal informationeitheraftertheyhave retiredorunfortunately
died.
- Usuallydigup old,classicsongsfrombandsamongst the genre that
Mojo isset on.E.g. oasis,Beatles,stone roses.
- Provide aRAW picture as the mainimage,lookinglikeithasbeen
pinchedfroma musicvideoproducedfromthe Bandthat hasbeen
produced.
Feature Articles -
2. Price - £2.20 at most given retailers around the UK, e.g. ASDA, TESCO ETC.
Frequency of Publication – They release 13 issues of a new magazine every
single year, and have been doing for the past 40 years. Once every month and
one month of the year they release 2 issues.
Issue size – Each issue ranges from around 55 pages to 65 depending on how
large the articles are and how many big bands are included in the magazine
that month. E.g. on the example to the left, there is a 20 page special just
about Nirvana.
RegularContent – Q magazine usually offers ‘gossip’ amongst the music scene.
For example, updates on what the larger bands are doing within the scene,
tour dates and also personal information amongst the bands.
- Also, there is usually a ‘throwback’ section that more than likely relives
and older generation of music and creates an article on the past
success from bands such as: The Beatles.
Feature Articles – Every issue of Q magazine provides the audience with a
fresh main image of a new headlining artist/band such as Kurt Cobane in this
example.
- A different presentation of the front cover that adds a new look to the
magazine and makes it look newer and newer every single week, adds
a sense of individuality to every issue and adds something new and
exciting for the audience.
- New cover lines every week providing new side articles within the
magazine with equal meaning as the main article. Lots of new different
bands every week for a whole audience within the genre of Q
magazine.
3. Price – All usual retailers sell the magazine at £2.20 per copy no more
no less.
Frequency of Publication – A weekly publication with all new stories in
every issue of the magazine.
Issue Size – Each issue contains 63 pages of articles, posters and very
few adverts.
Regularcontent – Regularly news about big bands going on tour,
informing people about tour dates and where.
- Posters of different bands that are included in some of the
articles within the magazine.
- Interviews with upcoming rock bands, giving them promotion
through and good selling magazine
- The biggest band/artist as the main image included in the main
cover line every week.
Feature Articles – A different main article every single issue. E.g. One
week would be ’30 Seconds to mars’ another week could be ‘Black Veil
Brides’
- Different cover lines around the main image to add a more
unique look every single issue that is released
- New colour schemes every issue, or a different one as a pose to
the same one every issue due to is wanting to look different and
fresh every issue that Is released.
- New interviews every week, for a new