SWOT analysis of Nestle in Ecuador featured by non graduated students from Int.trade career UCSG

1. TUTORIAL WORK:
NESTLÉ SWOT
ANALYSIS
BUSINESS ENGLISH III
MEMBERS:
 Anthony Campoverde
 José Baez
 Kerly Basurto
 Nicole García
 Rosa Illescas
LECTURER
MAX GALARZA HERNANDEZ Mgs
TUTORIAL GRADE
9

2. What is SWOT Analysis?
￮ SWOT Analysis is a useful technique
for understanding your Strengths and
Weaknesses, and for identifying both
the Opportunities open to you and the
Threats you face.
2
Is created by Albert Humphrey
Who created?

3. Is one of the strongest companies in the
world when it comes to the FMCG market.
Nestle coffee is almost a cash cow for
Nestle and so is Maggi!! There are many
brands in Nestle which are super hit.

4. 4

5. World Renowned Brand.
STRENGTHS
1 2

6. Large workforce3 4
R & D centers5

7. WEAKNESSES
Maggi Controversy Brand structure1 2

8. 3 Legal & consumer issues

9. 1
OPPORTUNITIES
Healthy breakfast Expanding market2

10. 10
Increasing Income levels
Strategic Alliances
Focusing more on R & D to handle ethical issues
3 4
5

11. THREATS
Competition in the market Price of commodities1 2

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3 Buyers power

13. GANTT DIAGRAM
Activities Responsable
July AUGUST
July 19 July 24 July 26 Aug 3 Aug 6 Aug 15 Aug 17 Aug 20
Choose the Ecuadorian company
(Nestle) All members
Get a contact for the company Anthony C.
Choose the day of the interview Kerly B.
Do a plot about all the
information that we got in the
interview José B.
Identify some factors, resources,
and materials that built the
strengths of the company for
each department Rosa I.
Esthablish the Nestle´s strengths Nicole G.
Delimit the opportinities that the
company has in the market Anthony C.
Identify the weaknesses,
problems and threats Kerly B.

14. Questions:
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1. What do you know about the NESTLE?
2. What are the things that NESTLE does very well,
better than the competition?
3. NESTLE is a strong player in the market or in the
segment to which it points? Why?
4. Your team is committed to the company and to the
future?
5. What things are those that the company does not
do well, even worse than others?
6. The market in which NESTLE operates, is it
growing?
7. What things do competitors do better than
NESTLE?
8. Are there new technologies or consumer trends
that threaten the future of NESTLE products?

15. REFERENCE
￮ https://www.strategicmanagementinsight.com/swot-
analyses/nestle-swot-analysis.html
￮ https://www.marketing91.com/swot-analysis-of-nestle/

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Thanks!