SWOT analysis is used for planning. which can be used any of the business.

1. SWOT ANALYSIS
ON NESTLE
BY SHERIN THOMAS

2. COMPANY
BACKGROUND
Nestlé was founded in 1866 by
Henri Nestlé and is today the
world's biggest food and beverage
company. Its headquarter is in
Vevey, Vaud, Switzerland. The
current CEO of nestle is Ulf Mark
Schneider.

3. STRENGTHS
What are you doing well?
What sets you apart? What
are your good qualities?
WEAKNESSES
Where do you need to
improve? Are resources
adequate? What do others
do better than you?
OPPORTUNITIES
What are your goals? Are
demands shifting? How can
it be improved?
THREATS
What are the blockers
you're facing? What are
factors outside of your
control?
S W
O T

4. S W O
STRENGTHS
World's reowned brand
Broad product portfolio
Large workforce
Strong product
innovation
World"s largest R&D
centers
Manufacturing facilities
are widely spreadout
WEAKNESSES
Legal & consumer
issues.
Brand structure
Maggi Noodles
controversy
Social criticism
Limited success outside
core business
Misleading nutritional
information on its label
OPPORTUNITIES
Clear and accurate
labeling
Transparency in
material sourcing
Ready to drink tea
and coffee expansion
Expanding it market
Focusing on healthy
foods
T
THREATS
Increase in competition
Changing customer
buying preferences
Rising raw material
price
COVID-19 effect on
market.
Increase in prise results
in brand switching

5. Nestle group’s ever-growing product portfolio and
its global presence are attributed to their focus on
its core strengths and its alignment with the
opportunities available. At the same time, Nestle’s
focus on threats and has to work on its weaknesses
to tackle every change in the environment. Its main
strength is its brand value and its broad product
portfolio which have all categories of product for
its different consumers. Nestle does individual
branding for their different brands which helps in
creating awareness about their various food brand.
CONCLUSION

6. It's major weakness lies in the legal & consumer issues they face due to
several controversies faced by them which leads in social criticism and
decreases the brand value. when the maggi controversy happened
there was a brand shift. The brand opportunity lies in clear and
accurate labeling because nestle has always been accused of misleading
its consumer with it's labeling. If they mention everything correctly and
from where its coming it will be very much beneficial for the brand. As
the consumer this days are very contious about their health.
It sees a major threat from its competitors hershey's, unilever. kellogs
are some of the popular brands which are giving competition to nestle.
Due to which customer preferences are changing. COVID-19 has also
done a huge shift in the market.Nestlé has proven to be a very solid and
stable company that has a large loyal consumer base. Nestle has an
estimated net worth of more than $270 billion as of April 2021.

7. https://www.thehindubusinessline.com
https://brandirectory.com
https://www.marketing91.com
https://www.nestle.com/media/pressreleases
https:www.wealthypersons.com
https://en.wikipedia.org/wiki/Nestl%C3%A9
https://www.marketing91.com/
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