Population Health- Health and Human Services Description.docx

Population Health- Health and Human Services
Description: The baccalaureate graduate nurse will apply
leadership concepts, skills, and
decision making in providing care in a variety of settings.
Course Competencies: 3) Integrate concepts from behavioral,
biological and natural sciences to
review health needs of diverse populations. 7) Conduct a
windshield survey. 8) Develop a plan
to meet an identified need in the community. 10) Discuss the
sociopolitical, economic, and
ethnic characteristics of a community and their influence on
population health.
QSEN Competencies: 1) Patient-Centered Care 3) Evidence-
Based Practice 5) Safety
BSN Essential II
Area Gold
Mastery
Silver
Proficient

Bronze
Acceptable
Acceptable
Mastery not
Demonstrated
Observations
Social service
agencies, clinics,
dentists, doctors,
urgent care,
pharmacy? How far
is the nearest
hospital?
Is there access to
healthy food
choices-grocery
store(s),
restaurant(s), and

number of fast food
restaurants?
Facilities for
seniors? Long term
care facilities?
All of the listed
observations are
clearly addressed
and discussed in
a comprehensive
and detailed
manner with 2 or
more specific
examples.
Additional
issues, not listed
are addressed.

Three or more of
the listed
observations are
not present or
discussed in
depth
Two or less of
the listed
observations are
not present or
discussed in
depth
Does not
include
observations
Provide
recommendations

for two additional
health and/or social
service resources to
address the selected
population group
Provide
recommendation
s for two
additional health
and/or social
service resources
to address the
selected
population group
Provide
recommendation
s for two
additional health

and/or social
service resources
but does not
address the
selected
population group
Provide
recommendation
s for one
additional health
and/or social
service resources
to address the
selected
population group
Does not
include
observations

APA, Grammar,
Spelling, and
Punctuation
No errors in APA,
Spelling, and
Punctuation.
One to three errors
in APA, Spelling,
and Punctuation.
Four to six errors
in APA, Spelling,
and Punctuation.
Seven or more
errors in APA,
Spelling, and
Punctuation.
References Provides two or

more references.
Provides two
references.
Provides one
references.
Provides no
references.
Running head: BUSINESS 1
BUSINESS 2
Week 3 Assigment 1
Latonya Louden
Strayer University
BUS499 Business Administration Capstone
Brian Grizzell
02/04/2020

Strategic Management and Strategic Competitiveness
Globalization
Apple Inc is one of the most successful public corporations
today. It has been ranked number one on the Forbes list for the
last decade. Being an American multinational tech company,
Apple operates by designing, developing, and selling various
technological products and services that have changed the world
today (O’Regan, 2015). Apple Company has, in many ways,
been impacted by globalization and technology. It has been seen
that Apple's global revenue for September 2015 fiscal year
totaled $323 billion (Ahmar, 2017).
Additionally, the organization has been able to maintain over
476 stores in over 15 countries successfully. In this way, Apple
continues to expand its products globally aggressively.
Furthermore, there is an online iTunes and Apple store, which
has over a billion Apple products globally. This is important in
stimulating the global economy. It has been seen that
globalization and technology have helped Apple to transform
the world significantly.
Apple has over ten most essential products that have made it
successful over the years. This has made Apple become one of
the most significant information technology companies in the
world. The company's total assets are such as OS X operating
system, App Stores, iPad, Macintosh Computers, iPod, Touch
Technology, iPhone, iBeacons, and Apple TV (O’Rourke,
2017). Today, it has been seen that Apple continues to invent
towards the future where it has developed user-faced innovative
products and technology. This is important in defining the
market time and again.

Industrial Organization Model
Apple Corporation has an excellent opportunity where it can
increase its revenues using the industrial organization and the
resource-based model (Ning, Fu, & Zheng, 2011). From the
economic theory of the industrial organization model, the
company can continue with its success globally. This is
important in that it can help the organization earn revenues that
are above their average returns. Besides, at Apple, the
management and personnel in leadership positions carefully
understand and know the competition they face in the
technological aspect (Budnikas, 2011). Additionally, the
company also understands the general industry, assets, strategic
formulation, skills, and strategic implementation. These aspects,
in particular, help the organization maximize their profits and
continue to grow globally.
Resource-Based Model
In this approach, this model is vital to the superior performance
of the company. In this aspect, the model included Apple having
available resources, which is critical in providing a sustainable
competitive advantage in the technology industry. Apple has
been seen to continue research and development in various
aspects. These efforts are crucial in creating innovative
technology and application products and services, which will
see its brand loyalty increase in the competitive market (Al-
Laham & Huth, 2011).
Apple focuses on staying ahead of its competitors, which allows
them to become leaders in the market place. The company has
established itself in the market and has been a defined leader in
the tech world. Apple's strategies in marketing and advertising
have increased awareness and demand for their products and
services globally.
Vision
Apple's vision statement forms a basis for the success of the
company. Apple is one of the most valuable global companies

today. Apple’s current vision statement was introduced by the
current Apple CEO, Tom Cook (Rowland, 2015). The vision
statement is, "We believe that we are on the face of the earth to
make great products, and that's not changing. We are constantly
focusing on innovating. We believe in the simple, not the
complex. We believe that we need to own and control the
primary technologies behind the products that we make and
participate only in markets where we can make a significant
contribution. We believe in saying no to thousands of projects
so that we can focus on the few that are truly important and
meaningful to us. We believe in deep collaboration and cross-
pollination of our groups, which allow us to innovate in a way
that others cannot. And frankly, we don't settle for anything less
than excellence in every group in the company, and we have the
self- honesty to admit when we're wrong and the courage to
change. And I think regardless of who is in what job those
values are so embedded in this company that Apple will do
extremely well" (Rowland, 2015).
From the above vision statement, it is evident that the
company’s continued success is emphasized on innovation,
market selection, strategies, company direction, organization
culture, and product development.
Mission
On the other hand, Apple also has its mission statement. This is
also important to make sure the organization stays competitive
in the market for an extended time. The current mission
statement at Apple is, "Apple designs Macs, the best personal
computers in the world, along with OS X, iLife, iWork, and
professional software. Apple leads the digital music revolution
with its iPods and iTunes online store. Apple has reinvented the
mobile phone with its revolutionary iPhone and App Store and
is defining the future of mobile media and computing devices
with iPad" (Rowland, 2015).
The mission statement is not as detailed as the vision statement,
as seen. However, the mission statement can be improved by
widening its scope so that it includes details of various business

aspects at Apple (Rowland, 2015). The mission statement covers
all the current Apple products and technology.
Stakeholders
By satisfying demands imposed by stakeholders, the company
has been able to satisfy its stakeholders effectively.
Stakeholders impact the business in various ways. Apple
stakeholders include the following. Firstly, there are the
customers. The company prioritizes these stakeholders. They
include individuals and also organizations buyers of the
company's products. Therefore, the company has a top priority
in satisfying the demands of its customers. Another type of
stakeholders is the employees. They hold the second priority
after the customers. Apple's main interest is to keep employees
motivated and develop their careers accordingly (Thompson,
2015). When employees are happy, they have an increased
moral, which is vital to create innovative technology. Besides,
investors are also another set of stakeholders. They determine
organizational finances and research developments. This is
because; investors are interested in maximizing return on their
investments (Thompson, 2015). Also, the music industry is
another critical stakeholder. They are responsible for the quality
of the Apple products and ensuring the success of the company.
References
Ahmar, A. S. (2017). Predicting Movement of Stock of Apple
Inc. using Suite Indicator. doi:10.31227/osf.io/pcxr5
Al-Laham, A., & Huth, S. (2011). Strategic Repositioning of
Apple Inc. Fallstudien zum Internationalen Management, 641-
664. DOI:10.1007/978-3-8349-6793-0_38
Budnikas, A. (2011). Apple Inc. Business Policy v. Competition
Law. SSRN Electronic Journal. DOI:10.2139/ssrn.1911371
EuGH, Urteil v. 24. 10. 2018 – C-595/17 Apple Sales
International, Apple Inc., Apple retail France EURL ./. MJA
also Liquidator von eBizcuss.com. (2019).
JuristenZeitung, 74(3), 139. DOI:10.1628/jz-2019-0044
Ning, Y., Fu, H., & Zheng, W. (2011). Business model
dynamics: A case study of Apple Inc. 2011 IEEE 18th

International Conference on Industrial Engineering and
Engineering Management. DOI:10.1109/icieem.2011.6035109
O’Regan, G. (2015). Apple Inc. Pillars of Computing, 25-30.
DOI:10.1007/978-3-319-21464-1_5
O’Rourke, D. (2017). Consumer trends in apple sales. Burleigh
Dodds Series in Agricultural Science, 511-522.
DOI:10.19103/as.2016.0017.28
Rowland, C. (2015, September 3) Apple’s Vision Statement &
Mission Statement. Retrieved from
http://panmore.com/apple-mission-statement-vision-statement
Thompson, A.(2015, September 8) Apple Inc. Stakeholders: A
CSR Analysis. Retrieved from
http://panmore.com/apple-inc-stakeholders-csr-analysis
Running Head: Technology and Globalization in Apple
Corporation 1
Technology and Globalization in Apple Corporation
6
:
Latonya Louden
Strayer University
Professor Grizzell
01/24/2020

This essay will consider Apple International Corporation in
examining the impacts of globalization and technology in its
operations, the ability to earn more returns, the influence of its
vision and mission statements on the company's performance
and overall success, and how various stakeholders impact the
company's performance. Apple International Company is an
example of the top five hundred corporations which have
significantly benefited from globalization and advanced
technology (Dyer, Furr, & Lefrandt, 2019).
Globalization and Technology
Globalization, a process in which people, organizations, and
governments interact and continuously integrate at a global
level as dictated by the international investment and trade, is
enabled by information and technology. Globalization has a
significant influence on the manner through which ideas are
generated, implemented, and distributed globally in the form of
new or advanced technology. The process of generation and
sharing of ideas globally impact the operations and business
models of international corporations. For example, a business
idea can be generated in one place but end up being
implemented in another region due to technological
advancements and globalization.
Products from Apple Corporation, including iPods, iPads,
iPhones, Apple TVs, among others, include brands that have
been utilized significantly in the international market due to the
impacts of globalization and technology in terms of design and
functionality.

The building of the iPod brand requires expensive and critical
components that are acquired from other companies; for
example, Samsung Electronics supplies flash memories; Toshiba
supplies hard drives while Broadcom Corporation provides
multimedia processors. Therefore, the devices are manufactured
in different parts of the world, such as Korea, Taiwan, and
China. The end product is assembled in Mainland china by
Inventec Corporation. The flow of these components across
various parts of the world presents an excellent example of how
globalization has enabled the manufacturing process of an
international commodity.
The organization has been leading among top competitors
through innovations. iPhone, in this case, a commodity which
was launched by Steve Jobs. It is a device that has three
integrations and a piece of separately existing equipment off
Apple. The three combinations are a full iPod screen, a touch
control, and a revolutionary mobile phone, and internet-enabled
connectivity device. The significant touch control, the screen is
what makes the device outstanding.
Apple Corporation became outstanding from conventional
mobile phone manufacturing companies by providing no menu
or main buttons and no keyboard, which was incorporated in
devices developed by other key competitors such as Samsung,
Nokia, and Motorola. The design replaced the stylus with the
smooth and handy pointer, the finger.
Industrial Organization and Resource-based models
Several researchers have analyzed that from the selling price of
about three hundred dollars at a retailer price, the production
cost, which comprises the fee of components, is less than one
hundred and fifty dollars. Therefore, Apple Corporation takes
about fifty percent of the profit while the rest is allocated to
retailers and distributors (Dempsey, 2019, p. 80).
The proportion of revenue collected by the organization's
designing, delivering, and selling of the products surpass the
cost of manufacturing components. Although the iPod

commodity is not majorly made in the united states, it is
designed and retailed in the country. The United States'
companies performed well in bargaining.
Vision
The vision of the company, which accounts for its
approaches in its operations to position itself a dominant
corporation in the industry, states that the company believes
that it is the face of the earth by providing reliable products.
This has been achieved through the following steps.
On March 2013, Apple Corporation patented with the
Augmented Reality technology, which is used to identify images
in the live streaming videos. In June of the same year, the
organization introduced the OS X Mavericks, 7th and 10th iOS
operating system and OS X respectively, and the iTunes Radio
services. In August of the same year, Apple acquired Embark
International Company, a Silicon Valley-based mapping
organization. The company develops free applications for
smartphone devices utilized in navigation systems of public
transport of major cities such as New York, Chicago, among
others in the United States.
In November of 2013, Apple Company finalized the acquisition
of Prime Sense Company, which is located in Tel Aviv, Israel.
The company provides three-dimensional sensing to devices. In
December of the same year, Apple acquired another company
which had specialized in social analytics, Topsy. The company
is among the few corporations which can access real tie
messages which appear platforms such as twitter. The notes
have a back up since 2006.
At the start of the year 2014, the Apple international
corporation had pans of increasing its investments and
expansion in Japan. In India, the sale of iPhone products
registered an increase of up to four hundred percent in the
second quarter of the year 2013. This saw the corporation,
Apple India planning on the expansion of its market and
operations in India (Polyakov, 2017, p. 81).

In December 2013, Apple company launched the iBeacon
technology in more than two hundred and fifty of its stores in
the united states. The technology is harnessed in determining
the location of users and sends customized information
concerning the company's products. On the 4th of February in
2014, Tim Cook, the company's CEO, met with the Turkey
President Abdullah Gul in Ankara. The two discussed the
possibility of the company to involve in the Faith Project of the
government. The Faith was a government project aiming at
integrating state of the art information technology in the
education system of the country. After the meeting, Tim Cook
announced that Apple would open its first retail shop in Istanbul
in April the same year.
Mission
Actions and steps taken by Apple Corporation are appreciated in
the telecommunication industry. For example, it is the first
mobile phone and telecommunications organization to partner
with the Fair Labor Association. Similarly, the company has
worked with several Chinese groups that protect and conserve
the environment and champions for labor rights. Additionally,
the Apple Corporation accepts the monitoring of suppliers of
components and manufacturing facilities by outside
organizations (Sethi & Rovenpor, 2016, p. 7).
Stakeholders
The Apple International company addresses challenges facing
its stakeholders and staff members effectively. This is an
elaborate mission statement of the company, which has
increased the performance of its staff members by addressing
their challenges effectively. In the year 2013, the company
joined the association of labor, Fair Labor Association,
following the public outcry over the unfavorable working
conditions at Foxconn Company in china. Foxconn corporate is
the largest private employer in China. From this, the Apple
Corporation formulated a policy which restricted workers from
working for over sixty hours in a week.
On the other hand, Foxconn, which makes Apple devices took

steps on reducing workers' overtime, improving safety measures
of working environments, and improving the workers' housing
facilities, among other amenities. Auditors were sent to several
companies that were reported for unfair and unfavorable
working conditions to asses and recommended possible
measures both in working and residential areas.
References
Dempsey, P. (2019). The Teardown: Apple iPad
Pro. Engineering & Technology, 14(2), 80-81.
DOI:10.1049/et.2019.0227
Dyer, J., Furr, N., & Lefrandt, C. (2019). Innovation Capital:
How to Compete--and Win--Like the World’s Most Innovative
Leaders. Harvard Business Press.
Polyakov, M. (2017). The positive impact of international
companies on the development of the knowledge economy.
Problems and Perspectives in Management, 15(2), 81-89.
DOI:10.21511/ppm.15(2).2017.08
Sethi, S. P., & Rovenpor, J. L. (2016). The Role of NGOs in
Ameliorating Sweatshop-like Conditions in the Global Supply
Chain: The Case of Fair Labor Association (FLA), and Social
Accountability International (SAI). Business and Society
Review, 121(1), 5-36. DOI:10.1111/basr.12079

Running Head: APPLE INC BUSINESS–LEVEL AND
CORPORATE-LEVEL STRATEGY 1
APPLE INC BUSINESS–LEVEL AND CORPORATE-LEVEL
STRATEGY 8Business-Level and Corporate-Level Strategies:
Case of Apple
Latonya Louden
Professor Brian Grizzell
03/01/2020
Apple Inc Business –level and corporate-level Strategy
Introduction
The advancements in technology have accelerated the growth
of the business across the world. The vital role of information
technology has made a sharp surge in demand for computers and
other electronic devices, which have proven to make life better.
Apple Company was started in 1976. Through its sound business
and corporate strategy, the company has risen to be a world
leader in the design, production, and sale of computer software,
consumer electronics, semiconductors, and other services like
artificial intelligence, financial technology, and cloud
computing.
The company's business model and organizational culture have
enabled it to survive turbulent times through all these decades
(Montgomerie, & Roscoe, 2013). Apple Inc continues to lead in
design, development, and sales of consumer electronics not only
in the US, where the company has its headquarters but also
throughout the world. Apple continues to dominate the market
over its competitors, like Samsung. The business and corporate-
level strategy provide the American-multinational company with
a competitive edge. The company remains on the competitive
advantage of the market and continues to churn out profits

turning to billions of dollars. This paper intrigues Apple's
business strategy of remaining relevant in the market, and the
corporate-level Strategy adopted by the company to stay
profitable in the highly competitive market of Silicon
Valley.Business-Level Strategies
Apple Inc. adopts a unique strategy that is characteristic of
product differentiation. The California-based company offers
attractive but straightforward designs with advanced
functionality. The technology company focuses on the design
and functionality of its products. The company has enhanced
features and functions of its list of products and services
(Dudovskiy, & Dudovskkiy, 2019). Apple's list of innovations
includes the introduction of the iPod, the development of
Macintosh, and the launching of iMac. These life-changing
innovations were ranging from devices storing thousands of
songs, to computers using graphical-user interphone and the
iMac, a transformative technology that changed the computer
design outlook. These innovations put Apple on the competitive
edge of the market as the company.
Apple, as a technology-based company, is wholesome in both
hardware and software. The vertical business integration, as
adopted in Apple, is a success factor of its dominance of the
market. Competitive advantage is gained from Apple's products,
ease of synchronization. Software and devices from the
company work well with one another (Dudovskiy, &
Dudovskkiy, 2019). The applications and software work on
various Apple devices with less difference to the user interface.
Apple's devices are not compatible with other products in the
market. Application and software are created in the fashion of a
closed –system. The company's business strategy has switching
costs for the customers, as they must incur the charge when
using devices, not from Apple Inc. This secure system provides
opportunities for leveraging relationships between the company
and its customer base. The company thus stays ahead of the rest
in the competitive market.
Apple's business strategy of decreasing dependence on the sales

of the iPhone is a plan to transition from relying on sales of the
iPhone to making priorities in its services and other divisions.
High-profile changes taking place taking in a short period
indicate the company's new Strategy. Focus is being made on
services and different segments of the whole business to avoid
dependence on the sale of phones for profits. This has gained
track as benefits have been churned out from Apple's diversified
products and services.
The ability to design and come up with its software,
applications and other services puts Apple at the top of the
market. Customers are provided with innovative solutions for
their needs in its core business strategy to remain relevant and
profitable amid fierce competition by already existing, and as
well as new businesses. In 2018, the company employed
132,000 workers while its net sales increased by USD 36.4
billion thanks to its business strategy, which had put a focus on
the design and functionality of products (Dudovskiy and
Dudovskiy, 2019). By strengthening the company’s internal
environment to enhance profits, Apple has been able to acquire,
and penetrate markets effectively.
The company’s hierarchical organizational structure works to its
advantage. Integrating product-based groups for collaborations
and a proper corporate culture have enabled the technology
giant to prosper. The company's leadership is effective as CEO
Tim Cook has been widely recognized for industrial and
innovative personality, which he fostered within the
organization. Corporate-Level Strategies
. Corporate –a level strategy adopted by Apple is to ensure a
competitive advantage over other technology-based firms which
make a try to control the lucrative market of today's world.
Apple’s corporate strategic plan is to leverage competition on
different levels. Apple’s corporate-level Strategy is based on
the dominant business type of business, in which between 70%
and 95% originates from a single transaction. The period of the
low level of diversification lasted from 1976 to 1996, in which
virtually all the products sold were related to computers

(Dudovskiy, & Dudovskkiy, 2019). The company started with
Apple 1 and developed their products to Macintosh, a faster but
lighter machine. The company’s growth was restrained on
computers, chips, and software. This showed a low rate of
diversification compared to the period after 1996.
The company's Strategy on the corporate level has involved the
production of devices and gadgets with a similar design; these
designs can work on numerous other devices. The company's
products like Apple TV, iMac, iPad, iPhone and iPods are on
retail in stores worldwide. The advantage of having retails
worldwide is for a considerable market share. The company is
the only one with complementing online-stores that provides
customers with a better purchasing experience (Kuratko,
Hornsby & Covin, 2014). Apple's retail Strategy adds many
software, apps, music, and games for purchase on the iTunes
store. The excellent customer care support complements the
robust retailing Strategy, which not only maximizes profits but
also increases customer loyalty.
The period after 1996 has seen massive advancements in the
field of technology, and Apple has moved with the pace.
Apple’s layout was designed to improve the flow of returns
(Cusumano, 2010). The company’s experience offline, as well
as online, was woven together for an efficient store with the
ability to care for the increasing number of customers. The
company has made an incredible marketing record by operating
over three hundred and sixty retail stores and hosts an average
of a million online visitors each day.
By 2020, Apple projected $20 billion in profits from its retails.
The company had made losses in the period before 1996. Back
then, it sold its products through retailers like Sears and
CompUSA. The competition rife did not favor the company, as
the band deteriorated, and the market shrank. The company
thrived upon entering the retail market. By operating direct-to-
customer retails, Apple’s success penetrating the market was the
reason for the downfall of GateWay and CompUSA, two
businesses that competed with Apple for the market share.

Apple’s growth is accredited to its change of perception and
attitude towards retail marketing. The innovations brought in its
products appealed to its customer base. Marketing strategy on
its products and well as professional development to its
customers are reasons for the company’s soar in the highly
competitive market.Competitive Environment
Apple Inc has grown to be a giant in the rapidly growing
technology sector. The company’s business of manufacturing
and marketing varieties of computers and electronics faces
fierce competition from other brand s like Samsung. Apple's
muscular brand strength has provided the company with
excellent visibility. Product brands and the interrelationship
between products ensure the other patronage to the company’s
list of innovative products (Takamura, 2011). Apple's strong
brand has enabled it to dominate the market, as it is associated
with quality products.
Samsung does not have the enormous margin of the phone that
Apple enjoys. The fact is that Samsung has a broader market
share than Apple. Apple’s phones sell for more as the
company’s share price has risen. Apple has been able to stay
ahead of the rest because of its strong integrated supply chain
(Montgomerie and Roscoe, 2013). The company’s partners in
chip manufacturing, entertainment industry, and marketing
provide the company competitive advantage of its rivals. At the
same time, its premium pricing strategy and minimum discounts
have been applauded by customers (Kuratiko et al., 2014).
Apple provides customers with a –high-value product with
unique features. Apple offers a high-price strategy to set a
benchmark for business rivals and to reinforce the notation of
added quality.
Market Cycles
Competition between Apple and Samsung depend on market
condition and market cycle. A slow market cycle refers to the
scenario when the company maintains a shield over the marker
and maintains a monopoly in a manner that competitive
pressures cannot penetrate the market (Hitt, Ireland, &

Hoskisson, 2020.) Fast market cycles involve competitors in the
same market, offering a similar product for the target
customers.
The competition will always be present as long as there are
competitors around. In a fast-cycle market, the company's
competitive advantage is protected from imitation, and the
competitive advantage would not differ because imitations
happen, quickly and inexpensively. In a fast-cycle market,
competitive advantage is not suitable while in a slow-cycle
market, a company, like Apple, maintains a monopoly and
controls the market (Samuelson, 2016). In this manner,
competitors are not able to make decent profits in the market.
Conclusion
Apple Inc is a classic case of employment of critical
organizational tools to enhance profits. The business, from its
humble start, grew to a reputable brand with a strong influence
on the market. The company's own business-level Strategy to
compete with other brands worked out successfully. By leading
in innovation, and ensuring uniqueness as their competitive
advantage, Apple has been able to control the market and set
unmatched standards in the highly competitive market. The
company has battled lawsuits with Samsung, a business
competitor of whom it has accused of imitating their products.
Corporate level strategy in having an efficient retailing system
has involved online stores, and physical stores with proper
mechanisms to ensure customer satisfaction. This unmatched
customer experience, and the quality products released by the
technology firm has helped it acquire a larger market share.
Apple’s products still remain a choice for many, as the value of
money is proportionate to the quality of the products. The
company's success can be attributed to the organizational
culture of innovativeness, and proper Strategy laid at both
business and corporate level.
References
Hitt, Ireland, & Hoskisson. 2020. Strategic management:
Concepts and Cases: Competitiveness and globalization (13th

ed.). Mason, OH: South-Western Cengage Learning
Dudovskiy, J., & Dudovskkiy, J. (2019, April 21). Apple
Business Strategy: a brief overview-Research methodology.
Retrieved from https://research-methodology.net/apple-
business-strategy/ on 2/28/2020
Montgomerie, J., & Roscoe, S. (2013, December). Owning the
consumer—Getting to the core of the Apple business model.
In Accounting Forum (Vol. 37, No. 4, pp. 290-299). Taylor &
Francis.
Samuelson, P. (2016). Apple v. Samsung and the upcoming
design patent wars?. Communications of the ACM, 59(7), 22-
24.
Cusumano, M. A. (2010). Staying power: Six enduring
principles for managing strategy and innovation in an uncertain
world (lessons from Microsoft, Apple, Intel, Google, Toyota,
and more). Oxford University Press.
Kuratko, D. F., Hornsby, J. S., & Covin, J. G. (2014).
Diagnosing a firm's internal environment for corporate
entrepreneurship. Business Horizons, 57(1), 37-47.
Takamura, J. H. (2011). Concept naming: Exploratory methods
in the development of product design and brand DNA.
In Handbook of Research on Trends in Product Design and
Development: Technological and Organizational
Perspectives (pp. 219-244). IGI Global.
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presentation.
Do Not type every word you plan to say on the slide.
Everything you would say if you were giving a live presentation
should be provided in text form in the speaker notes section of
each slide.
1
BUS499 Capstone
Assignment 4
Insert Student’s Name Here

Insert what you would said to introduce yourself to your
executive audience and tell them what you are going to cover in
your presentation
Do Not type every word you plan to say on the slide. Use bullet
points only.
Everything you would say if you were giving a live presentation
should be provided in text form in the speaker notes section of
each slide.
2
SWOT Analysis of Company NameStrengths
Insert a bullet or two describing strengths of the
firmWeaknesses
Insert a bullet or two describing weaknesses of the
firmOpportunities
Insert a bullet or two describing opportunities available to the
firmThreats
Insert a bullet or two describing threats to the firm
Insert exactly what you would say to your executive audience to
describe each bullet point on this slide

You should thoroughly outline a strategy for the company to
capitalize on its strengths and opportunities.
3
SWOT Analysis Strategy
Strengths and Opportunities
Insert a bullet describing the strategy to capitalize on strengths
and opportunities
Insert another bullet describing the strategy to capitalize on
strengths and opportunities
capitalize on its strengths and opportunities.
4
SWOT Analysis Strategy
Weaknesses and Threats
Insert a bullet describing the strategy to minimize weaknesses
and threats
Insert another bullet describing the strategy to minimize
weaknesses and threats

minimize its weaknesses and threats.
5
Competitiveness Strategy
Competitiveness
1st bullet point of levels and types of strategies to maximize
competitiveness
2nd bullet point of levels and types of strategies to maximize
competitiveness
You should thoroughly discuss the various levels and types of
strategies the firm may use to maximize its competitiveness.
6
Profitability Strategy
Profitability
1st bullet point of levels and types of strategies to maximize

profitability
2nd bullet point of levels and types of strategies to maximize
profitability
You should thoroughly discuss the various levels and types of
strategies the firm may use to maximize its profitability.
7
Communications Plan
Competitiveness Strategies
1st bullet point on the plan to communicate the competitiveness
strategies to stakeholders
2nd bullet point on the plan to communicate the competitiveness
You should thoroughly outline a communications plan the

company could use to make the strategies you recommended on
the previous slide known to all stakeholders.
8
Communications Plan
Profitability Strategies
1st bullet point on the plan to communicate the profitability
2nd bullet point on the plan to communicate the profitability
You should thoroughly outline a communications plan the
company could use to make the strategies you recommended
known to all stakeholders.
9
Corporate Social Responsibility
Responsible (ethical) corporate citizen
1st bullet point on the assessment of efforts by the corporation
to be a responsible (ethical) corporate citizen – specific
example
2nd bullet point on the assessment of efforts by the corporation
to be a responsible (ethical) corporate citizen – specific
example
Impact of efforts on company’s bottom line
1st bullet point on the impact the efforts have on the company’s
bottom line – specific example

2nd bullet point on the impact the efforts have on the
company’s bottom line – specific example
You should thoroughly assess efforts by this corporation to be a
responsible (ethical) corporate citizen and thoroughly determine
the impact these efforts (or lack thereof) have on the company's
bottom line. Provide specific examples to support your
response.
10
References
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic
management: Concepts and cases: Competiveness and
globalization (10th ed.). Mason, OH: South-Western Cengage
Learning.
Insert second source
Insert third source
Insert any additional sources

You should use at least three (3) quality references, one of
which should be the course textbook. Wikipedia and similar
websites do not quality as academic resources.
11

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