Best pitching practices - MassChallenge Switzerland - TiKi4
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A presentation given on Saturday, May 7, to semifinalist startups of the MassChallenge 2016 Switzerland Program in Geneva, to help them prep for Round 2 Judging.
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Best pitching practices - MassChallenge Switzerland - TiKi4
- 1. 1 Best pitching practices Presented by May 7th 2016
- 2. 2 Simple things to achieve a good pitchTIPS • Take your time, keep it simple • Practice, lots of it • Engage your audience. Did you know… You most likely… • Show your passion / be yourself • Its all about telling a story. Use humour / emotion • Don’t explain everything ! Your audience should want to know more. • Anticipate potential questions
- 3. 1. Presentation 2. Problem 3. Solution & Impact 4. Market & Competition 5. Income 6. Next steps 3 A good structure is keyTHE PITCH
- 4. 4 Kick-off with a catchy USP !THE PROBLEM Summarize in one phrase what you wish to solve. The pants that fit any waist size Why should we listen ?
- 5. 5 How will you solve that problem ?THE SOLUTION Use analogies / metaphors to make it simpler to explain ! We are to MS Project what Google docs is to MS Word [1] What do you (audience) get out of this ? [1] www.projectlibre.org
- 6. 6 What makes you stand out !THE IMPACT Explain the potential of your solution Mention some numbers Saved time, capacity increase… What’s your added value ? How will this benefit you (client) ? How can I relate ?
- 7. 7 Is there a real demand for what you are offering ? THE MARKET How well do you understand your market / industry ? Do you have real potential customer feedback ? Mention some statistics ! Stat img: www.marketingland.com
- 8. 8 What’s already being done ? Not being done ? COMPETITION How well do you know your market ! Where do you position yourself in comparison ?
- 9. 9 Is your project profitable ?REVENUE How will you be making money ? Recurring vs one-time purchase Do you own starting capital ? FFF ?
- 10. 10 What are your milestones for the near future ? NEXT STEPS Have you thought about new ways to extend your offer ? Strategic Partnerships ? Your current needs ?
- 11. 11 What should they be looking for ?JUDGES What value to you bring ? What impact will you have ? Your potential for growth Your understanding of your industry / market Your understanding of your competition Thinking ahead already or not ?
- 12. 12 We would love to hear from you QUESTIONS ? Keep in touch: Benoit Schumacher (ch.linkedin.com/in/benshu) www.tiki4.com info@tiki4.com www.facebook.com/tiki4startups www.linkedin.com/company/tiki4 Online resources: www.masschallenge.org/blog www.pitchenvy.com www.guykawasaki.com/the-art-of-the-pitch/