Mid term English tutory made by students of Universidad Catolica

1. UNIVERSIDAD CATOLICA
SANTIAGO DE GUAYAQUIL
Subject:
ENGLISH VI
“NATURDENT FRESH”
Members:
• DOMENICA CABEZAS
• LILIAN LOPEZ
• KARLA MORA
• CLAUDIA QUIMI
• CRISTHIAN SALGADO
Tutory
Grade : 8

2. Our natural mouthwash "NATURDENT FRESH" is an innovative
product that leaves a fresh breath and helps keep teeth and
gums healthy, even in the most difficult to reach places
Our natural mouthwash is created for the needs of teenagers
and adults to help improve oral health in order to combat
halitosis.
“NATURDENT FRESH”
Slogan
“Cero halitosis con una buena dosis”

3. Misión Visión
Beautify the smile of our clients through
products that help to combat halitosis and
collaborate with teeth whitening our
improve their quality of life.
IN 2020 DENTAL EB is positioned and known
in the market as a solid and competitive
business enterprise level.
General Objetive Specific Objetive
Promote oral health in order to combat
halitosis, through the development of effective
mouthwashes and affordable for the
Ecuadorian population
Encourage the use of basic tools for oral
cleanliness that includes the use of a quality
mouthwash to help personal hygiene.

4. Strenghts Weaknesses
• Innovative product,
• It is the Only natural mouthwash
market.
• Accessible price.
• Being new to the market.
• Not being a recognized brand.
• Having a single product and not having a
range of natural products.
Opportunities Threats
• Enter international market.
• Credit support from the government.
• Substitute products to mouthwash.
• Existence of businesses oral care products.
SWOT ANALYSIS

5. MARKET SEGMENTATION
This product is aimed at a specific market that is detailed below:
Geographical Features: People who live in the province of
Guayas Guayaquil specifically
Demographic Characteristics: People aged 5-80 years whose
race and gender will be indistinct.
Socioeconomic Characteristics: People who are upper-middle
socioeconomic level, medium and high.

6. OBJECTIVE OF INVESTMENT
Our goal is to know if young people and adults could use to give a natural, as
there is in the market other mouthwashes that are already positioned.

7. Location
WE WILL BE LOCATED IN INDUSTRIAL SECTOR IN
GUAYAQUIL, SPECIFICALLY IN KM 91/2 VIA A DAULE.

8. Competitive Analysis
Our direct competition consists of several companies already positioned in
the market, providing dental beauty products marketed in many ways
Listerine Colgate Plax
Price: Listerine 250 ml $6.79 Price: Colgate Plax 250 ml $6.18

9. Sensodyne Oral B
Price: Sensodyne 250 ml $4.23 Price: Oral B 250 ml $5.26
Competitive Analysis

10. MARKETING MIX
PRICE
BOTTLE OF 250 ML
Package $ 0.40
Perejil $ 0.20
Mint $ 0.20
Clove $ 0.25
Cinnamon $ 0.20
Label $ 0.35
Box $ 0.05
BOTTLING $ 0.20
Production Price
$ 1.85
Price for distributor $3.25
FINAL SALE $4.00
MARKET
We have dediced to make an
indirect Distribution, it will be
trough Medical Dent Center,
natural product markets,
natural products fairs.
-Our distribution will be on
request.
PROMOTION
• BY Internet
• Natural Product Fairs
• Medical Dent Centers.

11. PRODUCT
We offer high quality mouthwash, which helps supplement the dental cleaning,
the same that left a pleasant taste unlike other rinses. This product is
distinguished by being natural plant based on parsley.

12. INITIAL INVESMENT
RAW NATERIALS(Perejil, mint,
clove, Cinnamon) $ 1275.00
ARTISANAL MACHINES $ 100,00
ADECUATION
Label, Box, BOTTLING ) $ 1500.00
PROMOTION OF EXPENSES $ 35.00
BASIC SERVICES $ 50.00
CONSTITUTION EXPENSES $ 1,000.00
OTHER EXPENSES $ 50.00
SANITARY REGISTRATION $ 1,000.00
INITIAL CAPITAL $ 5010.00
To make 1500 bottles of mouthwash of 250 ml

13. MARKET ANALYSIS
People who live in the province of Guayas
Guayaquil specifically
People with an average age between 5-80
years whose race and gender will be
indistinct.
People who are upper-middle
socioeconomic level, low-medium and
high .

14. MARKET ANALYSIS
• Total habitants in Guayaquil City :2.350.915
• Percentage of people around 05 - 80 years
old 83,6 %= 1´965.364,94

15. STEEP ANALYSIS
SOCIO-CULTURAL
TECHNOLOGICAL
ECONOMIC
ENVIRONMENTAL
POLITICAL

16. Supply Analysis
Monopoly Supply
We are producer who dominates the whole market
of a the natural mouthwash product imposing our
price, quantity and quality.

17. RECOMENDATIONS
• Store in a cool, dry place at room temperature not exceeding
30 ° degrees
• Provide the necessary tools to promote hygiene in children
as brush, floss, toothpaste etc. and teach proper use, Store
in a cool, dry place at room temperature not exceeding 30 °
degrees

18. CONCLUSION
• The final analysis of this research gives the conclusion that
is a easy market entry, and that all people need dental care,
therefore, this is a product of direct entry, the composition
of the product is easy to do and is made bases natural
things, without chemicals or dyes, and it is more
economical, it also helps the excellent dental care for
people.

19. Bibliography
• (s.f.). En el-perejil-un-recuento-de-su-efecto benefico en la salud y el
cuerpo. http://www.ecoosfera.com/2013/01/el-perejil-un-recuento-de-su-efecto-benefico-en-la-salud-y-el-
cuerpo-i/.
• ecoosfera. (2013). LA SALUD. En El perejil un reencuentro benefico en la salud y el
cuerpo.http://www.ecoosfera.com/2013/01/el-perejil-un-recuento-de-su-efecto-benefico-en-la-salud-y-el-
cuerpo-i/.
• innatia, b. (2006). trucos dientes. En b. innatia, Enjueague bucal de perejil. http://belleza.innatia.com/c-trucos-
dientes/a-enjuague-bucal-de-perejil.html.
• Pleyades. (2004). Ciencia. En B.
Pleyades, ciencia_industryhealthiermedica148.http://www.bibliotecapleyades.net/ciencia/ciencia_industryhealt
hiermedica148.htm.
• salud, M. c. (2015). beneficios y propiedades del perejil. En M. c. salud. http://mejorconsalud.com/beneficios-y-
propiedades-del-perejil/.
• tere, e. b. (2014). como preparar un elixir casero eficaz para eliminar la halitosis. En e. b.
tere, Salud.http://www.elblogdetere.com/salud/como-preparar-un-elixir-casero-eficaz-para-eliminar-la-
halitosis/.
• wikipedia. (s.f.). Petroselinum crispum. En wikipedia.https://es.wikipedia.org/wiki/Petroselinum_crispum.