English tutory project made by students from Universidad Catolica de Guayaquil

1. 1. Hazel Cáceres
2. Xiomara Moya
3. Evelyn Quezada
4. Cristina Hualca
5. Nicole Narváez
GRADE:
9,5

2. To produce and commercialize an exotic fruit, generating strong impact
and satisfaction for future customers, helping the country to change the
Actual Productive Matrix.

3. Being a recognized company, in the national and international sector,
known as the best provider of High Quality Exotic Fruit, reflecting
reliability and responsibility to our clients and to other countries.

4. Being recognized
internationally as an
innovative and
entrepreneurial company
based on Exotic Fruit Sales.

6. Our Target Market involves all individuals who are teenager (13-19),
young adult (20-29) and adult (30-49), whose social status is among
the middle high economic position in Ecuador and willing to enjoy an
Ecuadorian exotic food.

7. Strengths
Exotic
Location (raw
material)
Mix of Flavors
and toppings
Weaknesses
people awarness
Process (mature)
Own store
Opportunities
Employment
National
market(new)
Strategic Price
Threats
Restrictions
(quality+eco)
Future
competitors
($+time)
Upcoming
natural
phenomenon.

8. 1. Iron
2. Potassium
3. Calcium
4. Match
5. Fiber
6. Vitamin E
7. antioxidant

9. Social Networks.
Instragram Platform

10. Instagram
requests

11. D + (2 x I) + (2 x C1) + C2 + E
Duration (D) = 6 = Months
Team Performance Integrity (I) = 1 = Good
Commitment (Senior Management) (C1) = 1 = Clearly and strongly communicate
the need
Commitment (Local) C2
2 = Willing
Effort (E) 4 = > 40 % additional
DICE = 3 + (2 x 1) + (2 x 1) + 2 + 4
DICE = 13
A DICE score is 14; so it is in the "Win" Zone (very
likely to succeed)

13. SOURCES
 http://www.supermaxi.com/
 https://www.elsabor.com.ec/condimentos.htm
 https://www.importgenius.com/ecuador/tradebase/importer/latest/8040
 www.proecuador.com.ec
 www.dice.bcg.com
 http://www.natursan.net/coco-beneficios-y-propiedades-del-coco-para-la-salud/