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PRESENTED BY:  RAKESH PANDA  DIPTAKSHYA BANERJEE SWAROOP RANJAN PADHAY GUIDED BY: PROF. RAJ DASH
MARKET SCENARIO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Toothpaste Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MAJOR PLAYERS :- BRANDS SEGMENTATION BENEFITS COLGATE  ALL SEGMENTS STRONG TEETH PEPSODENT UPPER CLASS FIGHT GERMS CLOSE-UP YOUTH FRESHNESS VICCO HERBAL AYURVEDIC BABOOL ECONOMICAL HERBAL/NEEM PROMISE HERBAL SMELL- CLOVE OIL ESSENCE
MARKET  SHARE
STIMULAS  TO ENTER THE MARKET ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],IDENTIFYING CONSUMER NEEDS
KEY INGREDIENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEGMENTATION GEOGRAPHIC:-
TARGET MARKET ,[object Object],[object Object],[object Object],[object Object]
POSITIONING STATEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
4 P’S ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PRODUCT QUANTITY PRICE TRUST REGULAR 50 Gms 11.00 100 Gms 25.00 COMBO PACK 250 Gms 42.00
PROMOTIONAL  STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK  YOU

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TRUST TOOTHPASTE

  • 1. PRESENTED BY: RAKESH PANDA DIPTAKSHYA BANERJEE SWAROOP RANJAN PADHAY GUIDED BY: PROF. RAJ DASH
  • 2.
  • 3.
  • 4. MAJOR PLAYERS :- BRANDS SEGMENTATION BENEFITS COLGATE ALL SEGMENTS STRONG TEETH PEPSODENT UPPER CLASS FIGHT GERMS CLOSE-UP YOUTH FRESHNESS VICCO HERBAL AYURVEDIC BABOOL ECONOMICAL HERBAL/NEEM PROMISE HERBAL SMELL- CLOVE OIL ESSENCE
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.  
  • 13.  
  • 14.
  • 15.