English tutory made by University Students from Universidad Catolica Santiago de Guayaquil.

1. ANAIS MACÍAS
MA. LOURDES LEÓN
ANDREA SOLORZANO
MEMBERS:
Ivette Carranza
Ma. Lourdes León
Anais Macías
Gary Ruilova
Andrea Solórzano
LECTURE:
MAX GALARZA
Veggie’s Cookies
English II – B 2016
Grade:10

2. Nutritive and delicious
product.
No affecting pocket
Grow as a company
Local and National level

3.  VEGGIES
Supply the local market
Nutritional product.
GENERAL OBJECTIVE

4. •Produce cookies with different
types of vegetables or fruits that
capture customer attention.
•Provide professional work with
high quality products.
•To project the growth and
expansion of our company
nationwide.
SPECIFIC OBJECTIVES

5.  Protein rich product
 Artisanal cookies
 Clean brand image
 Lower productions
costs
 No experience in the
market
 Low production
 Unrecognized
product
 First vegetables
cookies in Ecuador
 Responsable and
fast suppliers
 Quick access to
customer through
social networks
 Near indirect
competitors.
 Bad habits, and
rebuff of vegetables.

6. PRODUCT
Veggie cookies are
homemade cookies of
vegetables, currently there
are four flavors: Carrot,
Sweet Potato, Squash
and Beetroot, each cookie
has a different color and
texture.
These cookies are
different from others in the
market, because of their
main ingredients
(vegetables)
The cookies do not have
artificial colors, the color
of cookies is typical of the
vegetable, and are
sweetened with brown
sugar in low quantities
because the vegetables
already have their own
sweeteners.

7. DESCRIPTION OF THE PRODUCT
 A package of Veggie's Cookies
consists of 4 cookies of different
flavors in a transparent plastic little
bag that is closed with a colored
ribbon and an adhesive with the logo
of VC.

8. PRICE
Ingredients Cost per package
Flour $ 0,08
Butter $ 0,11
Eggs $ 0,04
Vegetables $ 0,05
Sugar $ 0,15
Packcages $ 0,03
Total Cost $ 0,46
Price $ 1,25
Considering it is a handmade product,
and taking into account the ingredients,
Veggie's Cookies are sold at an
affordable price compared to other
brands of cookies on the market

9. PROMOTION
Facebook
Instagram
Logo

10. PLACE
Consumer Profile
Families and individuals in
Guayaquil, who have a medium
and high purchasing power, and
are willing to consume an
innovative and nutritious product
with vegetable.
However…
The market segment to
which the product is
focused is mainly children
and teenagers.
Currently…
Veggie's Cookies only has
social networks as a
distribution channel.
But…
The main objective is that
veggie's Cookies are sold in
schools’ bars in Guayaquil

11. D.I.C.E THEORY
Duration
Integrity
Commitment
Effort
It is an important indicator of the probability of success
of a project based on objective measures; it is a very
useful tool for the leadership of an organization and
thus be able to manage programs of change and
implementation of strategic initiatives.

12. • The total duration of
the project related with
production.
• Measured through
frequent revisions, as
this will have a greater
probability of success
• Take into account the
achievements and
challenges
Duration
• The project team's
ability to execute
successfully
•The ability of the
project leader
• The team must be
integrated to solve
problems, have a good
communication and a
nice work environment
Integrity
• Levels of support
• The level of commitment
of the highs directors
and the employees to
know how prepared they
are for the changes
• Commitment to provide a
quality product
Commitment Effort
• How much effort
will it require to
implement
• The effort given by
the team members
to comply with the
goals

13. D + (2 x I) + (2 x C 1 ) + C 2 + E
DICE FORMULA  TO DETERMINE SUCCESS
 A DICE score:
 Between 7 and 14 is in the "Win" Zone (very likely to succeed)
 Between 14 and 17 falls in the "Worry" Zone (hard to predict success)
 Higher than 17 falls in the "Woe" Zone (indicating high unpredictability or likely to not
succeed)

14. DICE FORMULA
 Duration
< 2 months = 1
2-4 months = 2
4-8 months = 3
> 8 months = 4
 Team Performance
Integrity
Very good = 1
Good = 2
Average = 3
Poor = 4
 Commitment (SM)
Clearly and strongly
communicate the need = 1
Seem to want success = 2
Neutral = 3
Reluctant = 4
 Commitment (Local)
Eager = 1
Willing = 2
Reluctant = 3
Strongly Reluctant = 4
 Effort
< 10% additional = 1
10-20% additional =
2
20-40% additional =
3
> 40 % additional =
4

15. SUCESS OF THE PROJECT
D + (2 x I) + (2 x C 1 ) + C 2 + E Duration: 2 – 4 month = 2
 Integrity: very good = 1
 C1: Seem to want success= 2
 C2: Eager = 1
 Effort = 20 – 40 % additional =
3
2 + (2 x 1) + (2 x 2) +1+3
2 + 2 + 4 + 1 + 3= 12 //
Between 7 and 14 is in the
"Win" Zone (very likely to
succeed)

16. SOURCES
 4 Ps of Marketing. (s.f.). Obtenido de Buenos Negocios:
http://www.buenosnegocios.com/notas/324-las-4-p-del-
marketing
 Wikipedia. (2016). Obtenido de DICE FRAMEWORK:
https://en.wikipedia.org/wiki/DICE_framework