9. Mission StatementMission Statement
We will provide our customer
sense of satisfaction and innovation
in our product to become a fast growing
consumers good industry by developing and
delivering innovative new product to
consumers product and marketing them
more efficiently
10. Vision statement
We aim to offer high
quality product to our consumers and to
create life time value in the customers
mind and thus bringing our product to
the height of excellence and also to be
the best in our business and
our customer’s first choice.
31. Advertisement
We advertise our product through
Electronic Media
o News channels ( Ary news,
Duniya news)
o Entertainment Channels
(Hum TV)
Newspaper
Social Media
Bill boards
Radio
36. Sales promotionSales promotion
• Premium:
• 1 small toothbrush for children
• 1 small toothbrush for children
• 20% discount on special events.
• 1 small toothbrush for children
Discounts in Rana Umar store
• 1 small toothbrush for children
• 18+1 technique