1. PRINCIPLES OF MARKETING By Sir Atif Shahab Butt
FINAL PRODUCT LAUNCH
Faiza Hina – Yashfeen Shah – Mohammad Ali – Mohammad Zaheer – Hussain Sikandar
2. - Ora Care is a bubble Gum with unique quality
- It doesn’t only give taste to user but also help for cleaning teeth.
- This bubble gum protect your teeth from cavity and germs and helps to remove
plaque.
- It also helps you in face Exercise which gives smarter look your face along with it
leaves you with fresh Breath and ultra-white teeth.
It can be used anywhere anytime without hesitation;
* Like early morning to clean your mouth;
* can be used before a business meeting or before meeting
* with a special friend after lunch or dinner;
* will also be helpful for children who have cavity problem
* people who are addictive to chocolate and jellies can use this bubble afterwards.
INTRODUCTION:
3.
4. Vision:
We are devoted to make certain that customers can keep on using our
products for the quality, trustworthiness and better performance.
Mission:
To become a fast growing consumer goods industry by developing and
delivering innovative new products to consumers and marketing them more
efficiently.
5. Core Values:
1, Building sustainable Relationship with the
Customers
2, Delivering the Best Quality Product
3, Promoting healthy Life Styles
4, Team work
6. We further segmented market in to different group’s
having similar characteristics as below
- Major cities of Pakistan
1, Karachi
2, Lahore
3, Islamabad
4, Faisalabad5, Hyderabad
7. 1. Middle Upper Class
2. Middle Lower Class
1. Both Male and Females
1, Age starting from 5 / School going Kids
2, University going students
3, Office Going Professionals
4, All adults till the age of 50
-Gender
8. 1, Flexible Personalities
2, People who are health conscious
3, People who try new things
People who are always looking for convenience
factors with regards to service providers
Benefit Sought
9. We are targeting the customers who live in urban areas, reason being we
want to solve the problem of time consumption as people who lives in
cities are much busier than people living in rural areas. Another reason
behind targeting urban areas is that people living in urban areas are more
open to change and can easily adapt to something which is new to them.
In Urban areas we are focused to target market Middle Upper Class and
Middle lower class as this is not an expensive product and both of these
classes are easier to influence
This product is for modern people with flexible personality. Who look for
convenience factor in whatever they do and who try to get as many
benefit as possible from a single product.
10. Idea Generation: Based on above identified problem we came with idea that there
must be something which is even more easy to use and which also attracts people
to clean teeth twice a day
It could be something in form of liquid
Or other idea was to be it in a Bubble gum form
Idea Screening: Knowing the fact that Mouth cleaning Liquids already exist in
market so we found it bit difficult to give the attraction factor which we tried to focus
on so that people who find it annoying would also like to do it
On Contrary we had Idea of giving it bubble gum Form .bubble gum is of course
has attraction factor. People like chewing a Gum other point which was supporting
gum form was it has base so if it can be applied on all of your teeth which was the
job of the brush
11. Concept Development: Centrally Filled Liquid Bubble with
all required ingredients
Prototype Analysis: After getting shape according to our
Plan we made Dr.Muhammad Ashraf to taste the bubble
and give us go ahead
Test Analysis: Another analysis process by distributing the
gum amongst the staff and tried for whole week to check
the result
Commercialization: ALHUMDULILLLAH after successfully
done all development process now comes the time to
launch it in a market
12. Gum Base: Synthetic Rubber 1.1 Gram
Softener: Vegetable Oil 0.1 Gram
Sweetness: Xylitol Syrup = 0.3 Gram
Flavors: Peppermint & Cinnamon (Granules) 0.1 Gram
(For protecting gum base and flavours from oxidation) Ascorbic acid 55
mg
Fluoride = 0.022
Calcium= Provide texture and improve chew ability
Vitamin C = Collagen formation for the normal teeth function
13. Convenient
Time saving
Remove plaque
Give fresh breath
Reduce tooth decay
Tremendous taste
14. As it is FMCG Product; targeting mass Market so
we choose to have lower price for this product
The Price for One Bubble will be Rupees 3
The Price of 1 Packet of Ora Care comprised of 30
Bubble gums will be only Rupees 85; with 5 rupees
discount here we are using quantity discount
strategy for pricing
16. Per pcs Per Packet
Labour 0.5 15
Material 0.5 15
Advertising 0.25 7.5
Distribution 0.25 7.5
Total Cost 1.5 45
The budgeting cost of Ora Care includes:
Labour, Material, Advertisement, Distributing.
The cast is distributed in the below Table:
17. Ora Care will be first placed in all retail shops supermarkets
and wholesalers of all major cities of Pakistan as per their
targeted market
Ora Care along with partnership of the nation’s leading
distributors assure the availability of their product to their
target market
Ora Care will be using all intermediaries
From Manufacture to ware house to agent to
distributor/Wholesaler to Retailer to consumer
18. STRENGH:
Great Taste and Packaging
Time-saving product
Value for money product
Promotes as healthy gum, can improve
one’s dental hygiene and health
Approved by certified doctor
22. Ora Care is competing with top global maker and
marketer of toothpaste;
We want to change the concept of brushing your teeth
early in the morning with chewing the bubble
We want to capture the most of the market of these tooth
brands by offering better offers with convenience
