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  1. 1. By, Jinal, Jay, Waqar, Sheeba, Mahesh, Ayush.
  2. 2. An IntroductionAn Introduction • Nestlé is a Swiss-German word meaning ‘little nest’ which is its trademark. • Today it is one of the world’s biggest food, health, nutrition and beverage company. • The sales at the end of 2012 were around CHF 92.2 billion and the profits were nearly 11.5 billion dollars. • They employ around 340,000 people from across 80 countries.
  3. 3. A brief profileA brief profile • Nestlé was founded in 1866 by Henri Nestlé. • He created the first milk and cereal based infant food Farine Lactée Henri Nestlé. • As the years have passed, the Nestlé family has grown to include chocolates, soups, coffee, cereals, yoghurts and products.
  4. 4. • The end of World war II was a dynamic phase for nestle. Growth had accelerated and many companies were acquired. • The first half of the 1990’s were very favorable as trade barriers crumbled and world markets developed into more or less integrated trading areas. Nestlé's first logo
  5. 5. MissionMission • Their mission is to provide consumers with best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.
  6. 6. The Vision of theThe Vision of the companycompany • Their mission is making good food central to enjoying a good healthy life for consumers everywhere. • This implies gaining a deeper understanding in many areas of nutrition and food research and transforming the scientific advances into applications for the company. • Having a broad vision, the company is doing its best for their consumers to show the great sense of responsibility.
  7. 7. Objectives setObjectives set The marketing objectives are compatible with the overall corporate objectives of Nestlé. Their chief objectives are :- •To achieve compatibility with international voluntary standards on environmental management studies. •To build mutual trust with consumers, governmental authorities and business partners. •To ensure continuous improvement of Nestlé’s environmental performance.
  8. 8. Some more objectivesSome more objectives • Conservation of natural resources and minimization of waste. • Total compliance with the law. • To establish the benchmark for good business practise. • Employing new technologies and processiong methods. • By committing to resources, both human and financial. • Measuring the losses and benefits to business of its activities.
  9. 9. The Product lineThe Product line • The number and variety of products by Nestlé is very large. • They range from baby food products to beverages to snack foods.
  10. 10. Milk andMilk and nutrition productsnutrition products
  11. 11. Infant productsInfant products
  12. 12. BeveragesBeverages
  13. 13. Prepared dishes andPrepared dishes and cookingcooking
  14. 14. Chocolates andChocolates and confectioneryconfectionery
  15. 15. • Along with these products, Nestlé also has others like culinary products such as milk powder, milkmaid, etc. • Also they have many food vending machines and touch points where all their products are available.
  16. 16. S.W.O.T analysisS.W.O.T analysis Nestle SWOT analysis 2013 Strengths Weaknesses 1.Unmatched product and brand portfolio 2.R&D capabilities 3.Distribution channels and geographic presence 4.Competency in mergers and acquisitions 5.Brand reputation valued at $7 billion 1.Inability to provide consistent quality in food products 2.Weak implementation of CSR Opportunities Threats 1.Increasing demand for healthier food products 2.Acquiring startups specializing in producing well- being products 3.Establishing new joint ventures 1.Food contamination 2.Trend towards healthy eating 3.Growth of private labels 4.Rising raw food prices
  17. 17. Promotional ActivitiesPromotional Activities • According to Nestlé, the marketing of their products is equally important as the quality of the goods. • To maximize the promotion, each product is taken separately and a unique advertisement is created for them. • The usage of internet, mass media like television, radio, etc. has increased to extend their reach. • A celebrity endorsing them is also a popular and well used method.
  18. 18. Amitabh Bachchan in a Maggi advertisement
  19. 19. And Deepika Padukone for the Nescafe ads.
  20. 20. Breakdown of salesBreakdown of sales
  21. 21. CompetitorsCompetitors
  22. 22. The ConclusionThe Conclusion • Consumer interest in the nutritional quality and healthy impact of foods has probably never been greater and for good reason. • Governments have been busy spreading the message that healthy foods and a balanced diet are vital for good physical and mental health and general being of wellness.