Max Bird researched various font types for an artist named Concept. He chose to use two fonts split between "CON" and "CEPT" in black and white to portray simplicity reflecting the rap genre. The fragmented letters give the feeling of the streets, fitting for rap music. He split the fonts so the beginning "CON" is easily noticed, connotating negative meanings like a convict. The fonts fit together while clearly differing, without using bold or italics which made them too similar or less impactful than desired.

1. Font Type
Research
By Max Bird
Artist Name: concept

2. • Concept
Airstrike
• Concept
Sanvito
BoldDisplay
• Concept
White on black
• Concept
Tempo HeavyCondense
• Concept
stampete
• Concept
28 days later
• Concept
AG Book Stencil
Concept
Concept
MARSNEVENEKSK Clean
CONCEPT
Concept
Adler
CONCEPT
Concept
1942 report
Concept
Concept
Ball Centennial
ConCEPT
HALF AND HALF
CONCEPT
HALF AND
HALF

3. CONCEPT
HALF AND HALF
Concept
Half and half italics with cept in bold
Concept
Half and half with cept in bold
Concept
Half and half with italics no bold
ConcEPT
CONcept
CONCEPT
CONCEPT
CONCEPT

4. CONCE
PT
The reason I have decided to use these to fonts
in black and white is because they both portray
a simple idea. A showing elements of simplicity
reflects well to the genre as the stigma that
comes with rap music is complex but within the
ram scene, artists see rap as simply another
form of music and not being abstract to other
types of music. The fragmented letters give off
the feeling of the streets. This works well
because my music is rap which is a sub genre of
hip hop. The reason I decided to split the fonts is
because a clear difference can be seen in the
first few letters which spells con. The word con
connotates negative ideology's as it can be
interpreted for the slang term of a convict. The
two fonts also fit well together as they both
portray a similar fragmented image.
I decided not to use italics or bold for ether sides of
the word because bolding the fonts chosen made
them appear more similar and this isn’t what I want
to show. I wan there to be a clear difference so
people can interpret what I want to show with the
con being easily interpreted. Italics made it look
less daunting and this wouldn't work as I want the
artists name to appear strong as reflects positively
to the songs element.