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Multi-personality Marketing: Digital Transformation needs flexibility #SBF14

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Il ruolo del Marketing cambia, aumenta di importanza e guida i processi di Digital Transformation. Serve però un marketing agile, moderno, versatile, che noi definiamo «multi-marketing», capace di esprimere differenti personalità in funzione degli obiettivi di business.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Multi-personality Marketing: Digital Transformation needs flexibility #SBF14

  1. 1. 1@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 OPENKNOWLEDGE SRL www.open-knowledge.it +39 02.5810.7211 Multi-personality Marketing: Digital Transformation needs flexibility Mauro Lupi @maurolupi www.MauroLupi.com 2 Luglio 2014
  2. 2. 2@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 Il ruolo del Marketing cambia e aumenta di importanza
  3. 3. 3@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 IL RUOLO DEL MARKETING CAMBIA E AUMENTA DI IMPORTANZA Corporate Strategy relevance Marketing drives Digital Transformation Total %
  4. 4. 4@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 IL CAMBIAMENTO È IL SOFT SKILL PIÙ IMPORANTE PER I MARKETERS How important would you say the following softer skills or behaviours are to being an effective marketer in the modern digital world? Econsultancy, Top 100 Digital Agencies Report, June 2014
  5. 5. 5@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 LA TECNOLOGIA È SEMPRE PIÙ GESTITA DAL MARKETING 81% of big firms ($500 million in annual revenue) now have a Chief Marketing Technologist SOURCE: Gartner (January 2014)
  6. 6. 6@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 PERCHÉ IL MARKETING È CENTRALE NELLE MODERNE ORGANIZZAZIONI La relazione con i clienti è centrale Gestione dell’esperienza lungo il customer journey multicanale Importanza della produzione di contenuti Piattaforme tecnologiche, Cloud, Dati La collaborazione interna coinvolge il marketing
  7. 7. 7@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 Multi-Marketing What happens OUTSIDE the company What’s the meaning INSIDE the company
  8. 8. 8@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 MULTI-MARKETING Multi-Department Multi-Competence Multi-Platform Multi-Data Multi-PersonalityMulti-Format Multi-Content Multi-Touchpoint Multi-Device Multi-Channel What happens OUTSIDE the Company What’s the meaning INSIDE the Company Multi-Personality
  9. 9. 9@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 HUB PLATFORMMulti-channel Innovation (internal/external) Collaboration: employees, clients, partners MULTI-PERSONALITY MARKETING
  10. 10. 10@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 MEDIA CURATOR Content Marketing Branded Content Native Advertising MULTI-PERSONALITY MARKETING
  11. 11. 11@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 HUMAN FRIEND Listening Storytelling Conversation Social support MULTI-PERSONALITY MARKETING
  12. 12. 12@MauroLupi : Multi-personality Marketing @SocialBizForum 2014@MauroLupi : Social Customer Strategy that works: Multi-personality Marketing @SocialBizForum 2014 JESTER PARTY ORGANIZER Entertainment, Games Communities, Events 2.0, Digital PR MULTI-PERSONALITY MARKETING
  13. 13. 13@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 MULTI-PERSONALITY MARKETING SHOP PERSONAL SHOPPER E-commerce Infocommerce/ROPO Social Commerce Everywhere-shop
  14. 14. 14@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 RADAR WIZARD Data analyzer, Personalization Listening, Analyze social profiles MULTI-PERSONALITY MARKETING
  15. 15. 15@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 INVENTOR STARTUP Innovation (continuously) Idea management Cocreation Relation w/Startups MULTI-PERSONALITY MARKETING
  16. 16. 16@MauroLupi : Multi-personality Marketing @SocialBizForum 2014 Thank You! Web: www.open-knolwedge.it Blog: blog.open-knowledge.it Twitter: @openknow Contact: talk@open-knowledge.it OPENKNOWLEDGE SRL 20123 Milan - Via De Amicis, 53 Mauro Lupi @maurolupi www.maurolupi.com

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