2. Kiesza
Kiesza produced the album love and released
the sound from it called “hideaway”. This song is
in the house style and is often played as a dance
anthem.
Throughout all the media
the same hairstyle was
used, this has name
become a iconic image of
her career. The use of
the city is fed throughout
her videos and digipaks
especially her album art.
3. Demographics
The target audience of her music is
mainly urbanized teenagers aged
15-21. from the advanced
technology and remixing of the
song we know its aimed at modern
and fashionable people. It is also
aimed at them because its usually
played in clubs. This means its
aimed at a slightly higher class of
“D” meaning they have low income
job as well as “E” class people
because they are usually the age
group its aimed at.
4. Psychographics
The psychographics for the target audience is that
they most likely listen to this song for escapism
and entertainment. We can see this from the
dancing in everyday settings. We learn that they
are Y.A.K.S and most likely listen to this for a dance
tune. The fashion in the video shows off their
body throughout, this will bring in males to watch
the dancers causing they can escape.
5. Route 94
The Route 94 video “my love” came out in 2014 and
took the charts. The song was released into dance
charts as well as into house charts. The song falls
into the same genre as ours.
The videos use of bright colours
throughout the videos and album art
is a common theme with this artist.
6. Demographics
The demographics of this video is an audience that goes
to a club so aimed more at the age range of 17-22 year
olds. This is typically a “university” age. The video is
aimed at an “E”/”D” social class as the video is based in
surroundings they would know.
7. Psychographics
The target audience psychographics for this
video is escapism as they are reminded and
taken back to a club or party they remember.
Throughout the video love and people kissing is
shown, which shows they are Y.A.K.S because
they are single and keen, so kiss people in clubs.
8. Avicii
Avicii is known for his house music and interesting
chose of base arrangement. The video ‘wake me
up’ uses vintage themes and the use of modern
day people, who are the outcasts. The Outcasts
have a mark which is Avicii’s trademark
It then shows them in a concert listening
to Avicii’s music which relates to the
picture of him on the front cover.
9. Demographics
The demographics of this video is an audience that
goes to a club and listen to the house and club music.
This would be based on the of around 16-22. The video
is based a “E” and “D” social classes as they would
could relate to the club and nightclub environment, and
would recognize the surroundings from famous films.
10. Psychographics
The fashion used in the music video is very on
trend this shows that the audience is
fashionable and often into the “festival” fashion
used in the majority of the video. As the main
older girl is wondering round with her sister this
suggests its for a “Y.A.K.S” type audience.
