The target audience of the film is 14-16 year old teenagers and their parents. It is directed at this age group because many teens are not safe online and talk to strangers without understanding the consequences.
The purpose of the film is to raise awareness of the dangers of meeting strangers and being too friendly with people online that you don't know. It aims to show teens how to stay safe when interacting with strangers both online and in person.
The film can be distributed on YouTube since it is a short film, or in cinemas before other movies as a trailer. It could also be shown in schools for educational purposes.