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Audience research

   Daniel Javelosa
Age classifications:
                       SBBFC 2009 guidelines
•    U
•    The ‘U’ symbol stands for ‘Universal’. A ‘U’ film should be suitable for audiences aged four years and over.

•    PG
•    PG stands for Parental Guidance. This means a film is suitable for general viewing, but some scenes may be
     unsuitable for younger children.

•    12A & 12
•    12A means that anyone aged 12 or over can go and see the film unaccompanied. The A stands for 'accompanied'
     and 'advisory'. The difference betweem 12A and 12 is that 12 certificate is just for videos, DVDs and Blu-rays. 12A
     is for films at the cinema only.

•    15
•    No-one under 15 is allowed to see a 15 film at the cinema or buy/rent a ‘15’ rated DVD. 15 rated works are not
     suitable for children under 15 years of age.

•    18
•    Films rated 18 are for adults. No-one under 18 is allowed to see an 18 film at the cinema or buy/rent an 18 rated
     DVD. No 18 rated works are suitable for children.

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Audience research

  • 1. Audience research Daniel Javelosa
  • 2. Age classifications: SBBFC 2009 guidelines • U • The ‘U’ symbol stands for ‘Universal’. A ‘U’ film should be suitable for audiences aged four years and over. • PG • PG stands for Parental Guidance. This means a film is suitable for general viewing, but some scenes may be unsuitable for younger children. • 12A & 12 • 12A means that anyone aged 12 or over can go and see the film unaccompanied. The A stands for 'accompanied' and 'advisory'. The difference betweem 12A and 12 is that 12 certificate is just for videos, DVDs and Blu-rays. 12A is for films at the cinema only. • 15 • No-one under 15 is allowed to see a 15 film at the cinema or buy/rent a ‘15’ rated DVD. 15 rated works are not suitable for children under 15 years of age. • 18 • Films rated 18 are for adults. No-one under 18 is allowed to see an 18 film at the cinema or buy/rent an 18 rated DVD. No 18 rated works are suitable for children.