Pitch Only at the cinema
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A concept to encourage UK teenagers to go to the cinema this summer rather than streaming films at home illegally. Clients: Think Jam, The Industry Trust
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Pitch Only at the cinema
- 2. Please put on your 3-D Glasses
- 5. Our Audience FILM QUALITY SOCIAL EXPERIENCE Generation Z 15 - 17 Digital Natives Creative & Innovative ‘In-the-know’
- 7. Hi, I’m Danielle! “If it’s not cool enough to go on social media, it’s not worth doing.” 15 years old Social Butterfly Selfies, Friends, Shopping
- 8. Hi, I’m Mark! “Watching a movie at the cinema is way more memorable than watching it at home.” 17 year old Independent Music, Movies and Videogames
- 9. Our Goal I can get the same experience at home. It’s too expensive.
- 10. Our Goal It’s a unique experience I get more than I’m paying for.
- 11. An experience you can’t get anywhere else
- 12. F2 Se Env Fi
- 16. Tag a friend who is always like this #onlyatthecinema to get him a free snack on us @Odeon Who are you #only at the cinema? 10 best Snaps by 8pm will win !
- 23. Channels Storytelling Engagement 2-way communication Discounts Engagement 2-way communication Video Sharing Awareness 1-way communication Video Sharing Awareness 1-way communication
- 24. July August September 1 2 3 4 1 2 3 4 1 2 3 4 Experience Video (Influencers) Phase 1 Phase 2 Phase 3 Offline Cinema Experience Influencer content Ticket Hunt Ticket Hunt User generated content Campaign Content Highlight Video Recap
- 26. Thank you!