Here I have discussed the true meaning of the song we have chosen to do and the contrast between our music video so that the audience can begin to grasp what we are going to include in the video.
1. Music VideoConcept
1. What isthe songabout?
The song Nightcall isabouta girl callingherboyfriendtotell himthe thingsburieddeep
inside of herthatshe hasn’t toldanyone else.She hasanopportunitytoendtheir
relationshipbutthe call to himstoppedher.There issomethingthatshe can’t explainabout
himthat keepsherwantinghim.
2. What isthe videoabout?
Our videoisgoingtobe basedona relationshipfallingapartmuchlike the meaningbehind
the song lyrics.We are goingtomake the videoasa dreamand she is thinkingaboutall the
goodthingsinthe relationshipthattheydotogetherbutitfadesto herjustdoingthem
alone soshe is isolatednowthathe isgone.
3. Is itgoingto illustrate,amplifyorcompletelychange the songmeaning?
Our musicvideoisgoingtoamplifythe song lyricsasit matchesthe meaningof the song.In
the videothe audience isable tosee thatthe relationshipisfallingapartandthat is whatthe
songlyricsare tryingto signify.However,inthe songitshowsthattheystay together
because she keepswantinghimbutinourvideowe are goingto do an openendedending
whichthe audience hastodecide whethertheyhave stayedtogetherorendedthe
relationship.
4. Anypotential negotiatedoroppositionalreadings?
The audience couldreadthe musicvideoas it notbeinga dream.However,if theydidthat
theywouldbe confusedasto whywe have a change from blackand white tocolour.Also,
theycouldhave oppositionalideasastowhethertheyare still togetherornot,it thisiswhat
we intendtodo.
5. What isgoingto make our videoiconic/unique?
The fact the majorityof the videoisgoingtobe a dreammakesitunique asnot manyvideos
do this.Alsoswitchingfromblackandwhite tocolourisunique inmusicvideostoo.The
camera shotswe intendtodo are alsogoingto be fairlyunique andcinematic.
