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Britny Anderson
Britny Anderson

Personal Brand

Social Media
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Personal Branding: Social Media Strategy Britny  Anderson   PUR  3622-­‐  Social  Media   Management  
TABLE OF CONTENTS   Executive Summary   Social Media Objectives   Online Brand Persona and Voice   Strategies and Tools   Timing and Key Dates   Social Media Roles and Responsibilities   Social Media Policy   Critical Response Plan   Measurement and Reporting Results
EXECUTIVE SUMMARY   Purpose   Build Britny’s personal brand as she pursues a career as an Information Technology (I.T.) professional.   Goal   Become knowledgeable in the areas of social media and information security by sharing engaging content and creating connections with like-minded individuals.
SOCIAL MEDIA OBJECTIVES   Increase visual content by 10% in 2 months
SOCIAL MEDIA OBJECTIVES   Increase Facebook and Twitter followers by 10% in 2 months.
ONLINE BRAND PERSONA & VOICE   Britny’s Brand:   Diligent   Organized   Reliable   Attentive   Online Engagement   Friendly   Professional   Informative
STRATEGIES AND TOOLS   Thursdays at 1 pm   Publish social media and information security tips   Publish on Facebook and Twitter   Start Social Security Campaign   Tools   Hootsuite   Google Analytics   Photoshop   Illustrator   Canva   Youtube
TIMING & KEY DATES   Facebook:   Wednesday at 2 pm   Thursday at 1 pm   Friday at 3 pm   Twitter:   Monday at 12 pm   Tuesday at 1 pm   Wednesday at 2 pm   Thursday 4 pm   Friday 5 pm
ROLES & RESPONSIBILITIES   Strategy & Execution   Oversee deadlines   Content/ Developing Manager   Publishing to platforms   Blogger   Keeps followers up to date with informative articles   Analyst   Keeps track of Google analytics   Facebook & Twitter analytics
SOCIAL MEDIA POLICY   Responsibility   Held accountable for what is published   Authenticity  Publish truthful and reliable content   Confidentiality   Don’t disclose company information   Professional   Dress business causal   Professional attitude   Treat followers and customers with respect
MEASUREMENT & REPORTING RESULTS Social Platform Platform URL Amount of Followers Average Weekly Activity Engageme nt Rate Twitter https:// twitter.com/ BritnyAnde rson 4 3 5% Facebook https:// www.facebo ok.com/ Britny- Anderson-9 8337138840 3001/ 0 1 0%
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PUR3622_Project1

  • 1. Personal Branding: Social Media Strategy Britny  Anderson   PUR  3622-­‐  Social  Media   Management  
  • 2. TABLE OF CONTENTS   Executive Summary   Social Media Objectives   Online Brand Persona and Voice   Strategies and Tools   Timing and Key Dates   Social Media Roles and Responsibilities   Social Media Policy   Critical Response Plan   Measurement and Reporting Results
  • 3. EXECUTIVE SUMMARY   Purpose   Build Britny’s personal brand as she pursues a career as an Information Technology (I.T.) professional.   Goal   Become knowledgeable in the areas of social media and information security by sharing engaging content and creating connections with like-minded individuals.
  • 4. SOCIAL MEDIA OBJECTIVES   Increase visual content by 10% in 2 months
  • 5. SOCIAL MEDIA OBJECTIVES   Increase Facebook and Twitter followers by 10% in 2 months.
  • 6. ONLINE BRAND PERSONA & VOICE   Britny’s Brand:   Diligent   Organized   Reliable   Attentive   Online Engagement   Friendly   Professional   Informative
  • 7. STRATEGIES AND TOOLS   Thursdays at 1 pm   Publish social media and information security tips   Publish on Facebook and Twitter   Start Social Security Campaign   Tools   Hootsuite   Google Analytics   Photoshop   Illustrator   Canva   Youtube
  • 8. TIMING & KEY DATES   Facebook:   Wednesday at 2 pm   Thursday at 1 pm   Friday at 3 pm   Twitter:   Monday at 12 pm   Tuesday at 1 pm   Wednesday at 2 pm   Thursday 4 pm   Friday 5 pm
  • 9. ROLES & RESPONSIBILITIES   Strategy & Execution   Oversee deadlines   Content/ Developing Manager   Publishing to platforms   Blogger   Keeps followers up to date with informative articles   Analyst   Keeps track of Google analytics   Facebook & Twitter analytics
  • 10. SOCIAL MEDIA POLICY   Responsibility   Held accountable for what is published   Authenticity  Publish truthful and reliable content   Confidentiality   Don’t disclose company information   Professional   Dress business causal   Professional attitude   Treat followers and customers with respect
  • 11. MEASUREMENT & REPORTING RESULTS Social Platform Platform URL Amount of Followers Average Weekly Activity Engageme nt Rate Twitter https:// twitter.com/ BritnyAnde rson 4 3 5% Facebook https:// www.facebo ok.com/ Britny- Anderson-9 8337138840 3001/ 0 1 0%
  • 12.   Need slideshare account link and optimization then can delete this slide   Need slideshare link and bio completed with avatar and profile description