1. My Media Magazine Evaluation
Marisa Ritson

2. 1.
In what ways does my media product
use, develop and challenge forms and
conventions of a real media product?

3. Here is a video of how two people
from my target audience thought my
contents page matched and rebelled
against the codes and conventions of a
music magazine front cover…

4. Front Cover
I used Q’s title style as its eye catching and stands
out on the page.
I developed Q’s sticker advertising what is inside
the magazine, but instead of advertising an artist, I
was announcing an improved weekly feature.
I used the convention of Q’s and any other
magazine by adding a barcode, date, issue number
and further information based on the company.

5. Front Covermain style model so I
I decided between NME and Q that I would use Q as my
used Q’s colour scheme of black and red as well as it being a neutral colour for
most audience types.
I used and followed
Q’s convention and
added a quote from
my main article to
reveal some exciting
content to the
audience.
I developed Q’s technique of listing content inside the magazine, however I changed this
slightly to featured artists and added borders to keep with house style and strengthen my
colour scheme.

6. Front Cover
I used the conventions from the front page image of Q and replicated them in
my magazine.
I used a close up/medium close up
I used a facial expression of the artist
reflecting the main article.
I used eye contact
No text overlapping the face of the image on either front covers.

7. Front Cover
I used some of NME magazines conventions as I
needed to get as many music magazine
conventions into my own.
The first thing I used and developed from
NME to my magazine was a strapline. I
changed the advertisement to focus on
my magazine Vertigo.
I also used the idea of text boxes from Q
so my magazine didn’t look cluttered, I
then advertised a current TV programme
with new music featured to relate to the
type of magazine I created.

8. Contents Page
When researching for influence for my contents page I decided
that I would purely use Q as my style model, continuing to use
the theme of white red and black.
I used the strapline with the
title ‘contents’, issue number
and logo then I developed
this and added the date and
magazine website.
I used the convention of large page
numbers next too images to show the
content they relate too.

9. Contents Page
As well as replicating and following the layout of Q contents page I then replicated and
developed there subheading for the contents page.
I kept the title features and used it in my own magazine
I also kept regulars and used it in my own
magazine
I then changed ‘Q Review’ and adapted it
to fit in with my magazine as I liked the
idea and reviews are often a key
convention of music magazines.

10. Contents Page
I have highlighted my subheading
in red like on Q magazine to try
and replicate their clear layout.
I have used both bold and regular
text like Q as I found there
contents page easy to read and I
used there techniques in hope of
getting the same effect.

11. Contents Page
Both Q Magazine and My Magazine
Volume, have there main artist image on
the front cover, on there contents page in
a similar style.

12. Double Page Spread
I followed
another I used the
convection music
of Q by magazine
keeping the convention
image and from Q by
text on using a
separate drop capital
sides of the on my
page so the article.
article is
easier to
read and
the image
House Style Colour
doesn’t
Scheme of Black
become a
White and Red.
distraction.

13. I challenged
the
positioning of
Double Page Spread
the title and
put my title I used the quote boxes
on the from Q as they are a
opposite side regularly used
as I felt the convention of a DPS
article was and they brake up the
pretty self text creating an easier
explanatory read
where as the
image
needed an
I also challenged the
introduction
typical style of article
and I feel that
Q have, however in
moving the
general music
title to the
magazines can have Q/
image page
A interviews and I felt
made the
this would be an easier
article look
and more interesting
more
read.
balanced.

14. Double Page Spread
I followed the
conventions of Q
relating to house
style and kept my
‘V’ logo on to my
next page which
was my main I followed the
article. conventions of most
music magazines and Q
by adding a caption to
my main image
explaining what its
purpose is.

15. 2.
How does my media product
represent particular social groups?

16. First of all I took a short video of two
people who I would class in my target
audience talking about my DPS and its
relevance to social groups

17. Front Cover - Age
New Releases in
Music and New
Holidays and Festivals
Trends. Targeted at a
are also another thing
late teenage audience
that often appeal to
as that is the type of
young people at the
age that tend to be
age where they are
most up to date and
just leaving school.
this is reflected in the
new music.
Made In Chelsea is a fairly
recent programme on the TV
and the reality series attracts
I chose a 17 year old attractive model for a lot of young viewers so
my front cover which is within the age of having this featuring to
the target audience I aimed for adding to support an upcoming band
the list of references to youth on my front targets the 16-20 range very
cover. well

18. Front Cover – Ethnic Minority Groups
My magazine is aimed very generally and I have tried my best to include a
variety of cultural minorities.
On my lists of artists
Firstly by reviewing a
I have a wide variety
Jamaican festival this
of artists from
is interesting and
different ethnic
including wide span
backgrounds
of ethnicity's as
including Barbados,
Jamaica is a country
America and
of a wide diversity
England. With
with English, Indian,
diverse style changes
Hispanic, West
from black American
Indian, African, Latino
rappers to British
and Ladino .
indie bands.

19. Front Cover - Sexuality
I tried to keep the
attitude to
different
sexuality's mutual
I featured
programmes such as
Made in Chelsea
which feature both
I used artists that where homosexual and
both attractive to the male heterosexual
and female and kept a mix characters to keep a
of genres so my front wider audience
cover wasn’t biased. interested.

20. Front Cover – Class & Status
The mention of Jamaica suggests some geographical knowledge and
someone from a working class background with possible materials to go
and visit and to show a realistic interest.
In contrast this
Finally the affordable
gossip news
price of £2.75 and the
suggest those
wide variety of topics
from a student
expressed suggest that
background as
this magazine is open to
this type of thing
people of a variety of
often relates to
classes as long as they
that group, as well
show an interest to
as this the
upcoming artists and
magazine
enjoy reading about
featuring a classy
music.
talented artist
which will
encourage the Featuring a programme like Made in Chelsea filmed in some
working class to of the most wealthy areas of the country may attract working
buy the magazine class audiences as they aspire to be from a similar background
and can relate more.

21. Front Cover - Gender
I chose the colour
Trying to appeal to scheme of black, red
both genders and and white as these
attract both male and three colours are all
female by featuring neutral and are not
male and female artists often used to
making it as equal as connate a specific
possible. sex.

22. Contents - Age
A variety of young people have been photographed on the
contents page and they are all between 16-20, which is my
aimed target audience, meaning they will be able to relate
Down this colunm to the content.
there is a lot of
references to
‘fresh’ and ‘new
music’ which fits
in with the a
young, modern
audience. The mention of sites like
Facebook and twitter are
very much associated and
dominated by young social
Some simple vocabulary and slang words such as people which are in the
‘Lads’ are used and this suggests that the target audience for this
magazine has been written for a youthful magazine and incentives like
audience as they are using new, current words that is what attract them to
that perhaps older generations or really young it.
generations aren't familiar with.

23. Contents – Ethnic Minority
Groups
The language used All images I took
in the regulars bar is where of white
completely neutral British models and
and revolves around this may look like I
the readers was trying to
opinions and views exclude other
so this section of ethnic groups, this
the contents page is was not done
open to all ethnic deliberately.
groups and doesn’t
exclude any of my
target audience.
The V View however introduces artists from
different ethnic backgrounds such as black
American Nicki Minaj, and festivals are
advertised in countries like Jamaica half way
across the world.

24. Contents - Sexuality
I have not tried to aim this page at either a homosexual or
heterosexual audience, so I have stuck to the content which is
music based.
Where as for the
female models I
have two typically I have made sure I
female heterosexual have distributed the
models which may male and female
not appeal to a ratio as evenly as
homosexual female possible by
audience. displaying two male
models and two
female models and I
have not mentioned
Arguably the male artists fit in with
sexuality when doing
some of the stereotypes to a
so, keeping the
homosexual male in the way they
magazine open to
dress and present them selves and
both audiences.
may attract more of a homosexual
male audience.

25. Contents – Class & Status
Features and Regulars give The main image
off different suggestions to and the image
class and status. Features on the bottom
suggests middle and working right both give of
class where as Regulars connotations of
suggests a more laid back high class with
student audience and grand colours
perhaps an inexperienced un and civilised
independent young photography
audience, with basic with rich golden
vocabulary, entertaining colours and neat
gossip news and puzzles in clothing
contrast to the complex
vocabulary and strictly
musical content displayed in
the features section.

26. Contents - Gender
The use of black and white and
colour show diversity and
This page has an equal accounting for the stereotypical
number of male and liking of bright colours to a
female artists female audience and the black
accounting to both and white more grim
genders keeping a large stereotype attached to a male
audience and the audience.
content balanced.
The content reveals
an equal amount of
female and males
displayed in the
Again the same colours images suggesting
white red and black are used that the audience is
which don’t add obvious unisex as the
connotations to either of the content relates to
genders keeping the both genders.
magazine looking neutral
and appealing to both
genders.

27. DPS - Age
With the Q/A split up
into small sections it
is obvious that this
wouldn’t appeal to
an older generation
with lots of brief
exciting questions for
a younger educated
audience who are
interested in both
musical and personal
Mis-en-scene in this articles.
image really relates to a
late teenage audience
The gossip element to this
with props like alcohol
article really appeals to a
triggering interest.
younger audience as it isn’t
‘boring’ and with large quotes
breaking up the text this is
ideal for a teenage audience.

28. DPS – Ethnic Minority Groups
My DPS is based on one white American artist so not a lot of flexibility
and inclusion of different ethnic minorities is really possible with the
focus on one artist.

29. DPS – Class & Status
Small quotes and language not relating to musical content
suggest a lower or working class audience as the article isn't
purely educational and cultural, tackling issues such as bad
press and .unacceptable behaviour in public.
This image insinuates a
lower and working
class audience as taboo
subjects are visible in
the image such as
smoking and drinking.
The introduction and
conclusion however
contain some
complicated
vocabulary and strictly
musical information
which may appeal to
an upper class
audience.

30. DPS - Gender
I have kept the
neutral colour
The image is of an
scheme of red,
attractive female artist
white and black to
which may be appealing
make sure the
to male audience and
magazine doesn’t
also to a female
look either feminine
audience to relate too as
or masculine and
I am trying to keep this
sways one audience
magazine as equally
more than the
balanced to male and
other.
female as possible.
Keeping the article with a mixture between gossip often
favoured by a female audience, and then references to concerts,
bad behaviour and music often more favoured by a male
audience I have tried to create an article appealing to both
genders.

31. 3.
What kind of media institution
might distribute my media product
and why?

32. Marketing and Advertisement
Local radio would be Online viral marketing
My magazine Volume should
ideal to advertise my campaigns would be very
have a slot in MTV hits breaks,
magazine as it features effective for my magazine
as this channel attracts people
up and coming music as I have included twitter
up for listening to new releases
each week, so I feel my and Facebook links
and this is the type of music
magazine should be already in the magazine
that is updated weekly in
advertised on national and with the sharing of
Volume magazine and the
radio, like radio 1 on pages more and more
artists would probably be very
programmes like ‘artists people would start to
similar.
we trust’ to get new recognize my magazine
names recognized. and it would eventually
become more well known
and popular.

33. Distribution
Volume Magazine
revolves around the
new and upcoming UK
music industry, new
and upcoming music is
different in each
country and it would
be too ambitious to
distribute my magazine
internationally
I’d mainly distribute using
although it does
main music venues in the UK
contain artists from out
such as the 02 academy's in
of the UK.
selected placed round the UK
and various arenas such as the
metro radio arena.

34. Who I would use to distribute my
magazine
“NME.COM brings you the latest music news and reviews, music videos and
gossip, as well as providing the hottest concert tickets and band memorabilia.”
Main features of my magazine are new music, reviews and gossip which are all
included in NME.
NME are compatible with the same things that are
featured in my magazine and they have a radio station,
TV station and a magazine to distribute my magazine.
As well as being sponsors for numerous artists and
supporting music venues round the UK like the 02
academy's.

35. 4.
Who would the audience be for my
media product and Why?

36. Firstly here is a video of two people I
would consider in the target audience,
discussing my front cover and who
they think the audience would be…

37. This is a stereotype of what they
would look like…
• Fashionable
• Edgy
• Female and Male
• Heterosexual and Homosexual
• Keep up with latest trends
• Arty
• Students
• Older Teenagers

38. Defining my target audience
I would have my target age between 16 – 20 because…
•Late stages of education, content consists of things to do for these age groups such
as gigs and festivals. This is the age group that often take years away and out of
education before work. Wither finishing, a degree, a levels or GCSE’S.
•The models in my magazine are all in the target age group I have set meaning the
audience can relate to the images and see similarities in them as the artists are also
youth full and fresh.
•Gossip and some off topic from music content is revealed which wouldn’t be
enjoyed by an audience too young as they wouldn’t understand and an audience
older than 20 would have lost interest and probably grown out of gossip interest
making 16-20 the ideal age.

39. Defining my target audience
Gender and Sexuality for my magazine is not biased it is aimed to be unisex and a
comfortable read for both the heterosexual and the homosexual…
•I have used both male and female models to ensure that my magazine has an even
balance of both genders
•The colour scheme of red, black and white doesn’t clearly reflect either the male or the
female and is a very neutral and mutual colour to both sexes not causing my magazine
to appear as biased towards a particular sex.
•I have included a festival reviews and reality TV mentions to create contrast and fit in
with male and female stereotypes to make sure there are obvious appeals for each
gender

40. Defining my target audience
My magazine mainly stoops towards students and working class rather than
upper class…
•Taboo subjects are mentioned frequently, with swearing and slang used
through out
•Rowdy festivals and Beach holidays are also mentioned appealing to those
wanting less exotic rare holidays
However Upper Class audience is still achievable..
•Wide range of vocabulary is used with some strictly musical content
•As well as luxurious colours being used on the content page in the bottom right
image with educational content.

41. 5.
How did I attract/address my
audience?

42. Once I had I wrote out a
collected questionnaire and asked
enough many people in my media
information class and people around
and research sixth form to get a wide
from my target variety of answers to my
audience I put questions to do with my
my results into magazine.
charts and
graphs so I
could visually
see what was
popular and Target Audience
then decide
how I was
going to act
Research
upon it.
I then videoed and interviewed a few people
from my target audience asking them for
there opinions on music magazines to help
inspire me when creating my own, you can
see this video on my blog.

43. Personal
st Information in an
to a he mo article is most Lana Del Ray is
s tion r or t preferred over Pete
Que nswe es
or r a
popular
Doherty
p
Q/A icula ticle ty
t
par ular ar Blocky
p op
contents is
Included in my
preferred over
an image
magazine name
Vertigo was the
most popular
dominated
Magazine contents page
One image is the
most popular
Leeds Fest Tickets where Grey Scale Is the
Less images are number of images
the most popular preferred colour style
preferred to more for the front cover
incentive for my magazine

44. Rough Cut Feedback Front Cover
The colour pink may be too feminine… So I changed the dominant colour to red…
Got rid of the italics, added more bolds,
Use different Fonts…
regulars and different sizes…
Some text cut off… Made sure all text was inside the
margin…
No strap Line… I added a strap line to the top of the
page…
No Consistency… Set exact font sizes, made sure
everything was aligned…
Looks too much like a fashion Got rid of page numbers, added more
magazine…

45. Rough Cut Feed Back Contents
Got rid of bullet points and plus box, took
Bullet Points/ plus box Don’t fit it with
another look at the style model and created
consistency…
THE V VIEW…
Deleted the festival section and replaced it
Too much festival Information… with REGULARS just like in Q…
Added page numbers to images…
No page numbers on images…
Kept one black and white image then took two
relating images to the content in colour to give
To much black and white photography… the content page a balance of colour and
greyscale…

46. Rough Cut Feed Back DPS
Bold Larger Font Needed…
Name Of Interviewer…
Need a page number…
Layout not conventional and drop capital looks out of
proportion…
Made the title larger and bold, made the quotes clearer by
getting rid of italics, enlarging and making bold…
Added name of interviewer to the caption on the image…
Added a page number…
Changed the layout to half and half so it was more
balanced, and edited the shape of the drop capital as well
as making 3 columns like the typical conventions
suggests…

47. DPS Article
However the
Introduction to the
article and the
conclusion both
use a lot of musical
The article is split up
content and a wide
into a number of Q/A
range of
with gossip related
vocabulary which I
content and taboo
would target at a
subjects I would say
working to upper
this article hits student
class audience so
and lower classes at
this article has a lot
some points.
of variety, I have
made it so diverse
so that it will
attract more
readers.

48. Overall Message of My magazine
You will keep up to date and in
You won’t fall behind on the latest the know with celebrity, music
new releases and trending chart gossip
music
Participate in all free quizzes and You’ll be in the know for up
trials the prizes are very rewarding coming gigs, ticket releases, re –
releases of tickets.

49. 6.
What have you learned about
technologies from the process of
constructing this product?

50. Photography
Should be another button
located round the back of
the camera with a flash Aperture and shutter speed are
symbol to activate flash, if used by rotating a dial on the
you want to turn off the camera left and right by making
flash just press the light them faster or quicker to delay
down. the time in taking the photo
which makes the image softer
and often blurred or by taking
Rotate button to the picture faster and making
select the the image look sharper.
appropriate setting
for example, manual,
auto, sports or
portrait. Lens rotated left and
right to zoom and
focus camera.

51. Framing Shots
Rule of Thirds. Get
Give image a sense of depth
the most significant
and layers by framing a shot
piece of the image
and focusing on something in
in the three middle
the foreground
horizontal squares.

52. Shot Distances
Establishing shot to
establish character(s) and
Used close up/mid close up to Two shot to show the stance the mis-en-scene around
see and understand the facial and expression of two people at them.
expression. the same time.

53. Lighting
I often took photos outside meaning
the natural light was enough to take
Then with indoor shots like this,
the photo and I didn’t need added
with rooms that don’t have
light or light reflectors to have the
much light, I needed to bring in
light hit in the correct place.
extra light on tripod and move
the positioning of a light shield
(an umbrella) to make sure the
light hits in the right direction
when taking the image.

54. Photo Shop
Brightening and Contrasting a Photo

55. Creating A Blog
To demonstrate how to make a blog I A Pop up will come up, make a
will make a new one once I had title and a blogger address them
signed onto www.blogger.com and
select the style of blog you want
signed in using a Gmail account click
‘New Blog’ before pressing ‘create blog!’
Once It was created
select ‘new post’ in
the top left corner to
add and create a
post.
Write a title for the blog in the Once you’ve finished the
title section and then all the To add an image or a
post click save and it will
information in the big blank video select the image or
appear on your blog.
space. video tab on the tool bar.

56. Making a PowerPoint
To do my evaluation on power point I have been
using animation, print screens, video clips,
different colours and shapes to make the power
point effective.

57. 7.
Looking back at my preliminary task,
what do I feel I have learnt in
progression from it to the full
product?

58. Preliminary Task -Rough Cut - Final
Task

59. How I’ve improved
I can see a massive difference in my work from
my prelim to my final draft of my music
magazine.
Skills I developed…
•Consistency with text/font
•Image sizes, proportion
•Cutting images out
•Navigating in design and Photoshop

60. How it helped me
• The preliminary task allowed me to realize that
time management was very important with
media and that I needed to be organised and not
leave things till deadline day.
• It helped me use the SLR cameras and master
which shots where appropriate for which pages
and the settings to take these photo’s in.
• It gave me practice on adobe soft wear so I was
far quicker at it when I went back to try and use it
in the future.