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COURSEWO
   RK
EVALUATION
1.In what ways does your media product use, develop or challenge forms and
                    conventions of real media products?




I based and created my front cover,       I included four cover lines on my magazine which is a very
contents page and double page spread      conventional and an expected number. I do like the look of
with ideal magazine conventions in        magazines that only use one or two cover lines, for example
mind. On my front cover, I included the   like Clash magazine tend to do, but I felt that for my
obvious masthead which is pretty much     coursework, I had to stick to the conventions to create a
essential for a magazine as it is what    professional and legit look. Also, a larger amount of cover
makes the reader recognise and            lines attract different readers and there is a higher chance
remember it. However, compared to         they will want to read those certain featured articles and
most other magazines, my masthead is      purchase the magazine. It also gives the reader more of an
rather complex and fancy.                 idea what is included within the magazine.
1.In what ways does your media product use, develop or challenge forms and
                    conventions of real media products?




                 Also, I obviously included necessities like a barcode, price and issue number. One
                 thing that was slightly unconventional about my magazine cover is the cover
                 image. The background is a brick wall, compared to other magazines which often
                 only use one solid colour. The photograph also somewhat challenges the
                 conventions seeing as most people often except the cover image to be a mid shot
                 or medium close up. I used a close up of half of Dan’s face and lowered the
                 saturation, whilst keeping the brick wall coloured. I also left his eye coloured which
                 is slightly unconventional but different and eye catching. I think this is a positive
                 contrast, seeing as it makes ‘Vice’ magazine stand out and differentiate from other
                 magazines on the market.
1.In what ways does your media product use, develop or challenge forms and
                    conventions of real media products?




  In the same way, I also used established magazine conventions whilst creating my contents page. I
  included a ‘contents’ title, subtitles to show different sections of the magazine, page numbers, a
  photograph and an editors letter. I did slightly challenge conventions by only including one
  photograph compared to other music magazines which tend to use a larger amount of photographs.
  All the font on my contents page is black which is also different from other magazines, but I find it
  made it look more sophisticated and serious.
1.In what ways does your media product use, develop or challenge forms and
                    conventions of real media products?




      The double page spread was also created based on conventions. I used a drop cap
      which is used in almost all interviews in music magazines, a pull quote, a title and
      images of the artist. I kept the colours simple so that the article is easy to read and easy
      to focus on. My pull quote goes across two pages which makes it very noticeable, as
      does the title. I didn’t just use pictures of the artists himself, but rather also things
      relating to his musical life, for example the amp or sound desk.
2. How does your media product represent particular social groups?




                                                                              Checked ‘vintage’ shirt with a
                                                                              wax coat. This image of Dan I
                                      I tried to do Grace’s make up quite     used for my double page
A denim shirt with a black coat       dark. We used a lot of eyeliner and     spread connotes and follows
on my front cover. Stylish haircut:   red/black lipstick which connotes a     the ‘indie’ style ideology
shaved on side with fringe.           ‘rock’ style. Her dark hair and         much more than the cover
Connotes an ‘indie’ or ‘alternative   clothing also adds to the effect. She   picture. This is because the
look’. I used this look on Dan        instantly comes across as an artists    article focuses only on this
because he is an ‘indie’ artists.     who makes darker, rockier music,        genre so more stereotypical
This image which I used on my         rather than indie.                      clothing was more appropriate
front cover does connote an indie                                             in this situation. I tried not to
style, however I tried not to use                                             be too cliché though.
too many stereotypes, so we
kept the clothing pretty casual.
This is because ‘Vice’ doesn’t
just cover indie music but other
genres and sub genres too.
3. What media institution might distribute your media product and why?




Bauer Media is already a very largely established publisher and has a vast
amount of publications on the market although I feel there is a real gap for
an alternative music magazine. Their existing music magazines include
Kerrang, Mojo and Q, none of which focus on alternative. It would be
effective to have an already well known publisher because the magazine
would get far more recognition. Look wise, the magazine also contrasts to
their other existing music magazines, with a much more sophisticated look
and less colour.
4. Who would the audience be for your media product?



My target audience for Vice are late teens to young adults (from about 15 to
30 years). They would obviously have an interest in alternative music and its
sub genres and also have an interest in new and upcoming bands and going
to gigs and festivals. Most of the artists featured in my magazine are in their
mid twenties, but this does not particularly reflect my TA. Anyone who
listens and is interested in alternative, rock and indie music and likes finding
out about new bands and going to gigs would be an audience for my
magazine.
5. How did you attract/address your audience?

                              The cover page is the first thing which
                              would attract my readers, so I made this
                              noticeable by having an unusual
                              masthead, an interesting and eye
                              catching photograph which contrasts with
                              the brick wall and large cover lines.

                               I address the reader with ‘you’ which
                               makes them feel as if the magazine is
                               directed completely at them. It sounds as
                               though Luke is telling only THEM his vices
                               and virtues. It also creates an informal and
                               easy going feel, which is often linked to the
                               alternative genre, compared to a, for
                               example, classical music magazine which
                               would most likely not address their readers
                               in such an informal way.

                                  Very affordable and fair price.


                               The cover features an upcoming and
                               unsigned artist, as well as Luke Pritchard
                               who is very well known, so there is
                               something for everyone's taste. Whether it be
                               new music and well known bands.
The reader is attracted to this article by the pictures and
               large pull quote which will make them want to read the
               whole interview




The informal feel and language is used throughout the magazine. The
interview is very laid back and feels like an actual conversation. Curse
words are used which connotes the alternative genre.
The editors letter is another
thing which informally
addresses the reader in a
personal way. It feels as
though Jack is talking to
them and giving them a
deeper insight into the
magazine
6. What have you learnt about technologies from the process of constructing this
                                  product?
Constructing my front cover on Adobe Photoshop
   Firstly, I opened my chosen
   image of Dan in an A4 Photo            Using the text tool, I then
   Shop document and then                 added my main cover line
   cropped it so only his                 which links to the cover
   shoulders and a close up of            image. I used Arial font
   half his face was visible. I then,     making it quite large. The
   using the magic wand tool, cut         main title part is in caps to
   Dan away from the brick wall           make it stand out. I also
   and lowered the saturation,            filled it in with black which
   leaving the brick wall its             makes it stand out from
   original colour. I then also           the other cover lines
   circled Dan’s eye using the            which are all white. I
   selection tool and bringing            added a thick white stroke
   back the saturation, making it         on the title of the cover
   its original colour. I also added      line and a black stroke on
   some blue on top to make the           the pull quote.
   eye more noticeable.



   I then proceeded with adding            Finally, I added my
   in the other three cover lines.         masthead in the right top
   Again, adding black strokes to          hand corner. I opened a
   the white to make them easier           new PS document and
   to read and noticeable. I got           pasted the screen shot of
   an internet image of a bar              the dafont.com ‘Broken
   code which I opened in a                Fluid’ font into it. Then
   separate PS document,                   cropped just the words
   cropped and then added onto             out using the quick
   my front cover, putting it in the       selection tool and then
   right hand bottom corner. I             pasted it onto my front
   also added a text of the price          cover.
   and issue number.
Constructing my contents page on Adobe InDesign




            Firstly, I opened an A4
            document in In
            Design. I then made a
            text box at the top of
                                                  Once I had finished
            the page and typed
                                                  all the font and titles,
            ‘contents’ in Arial font,
                                                  I chose my favourite
            in capital letters and
                                                  and most suitable
            bold. I then added all
                                                  picture that I took of
            the contents in New
                                                  Grace and added it
            Times Roman, and the
                                                  onto the page
            Editor’s Letter in Arial.
                                                  underneath the title.
            I made all of the font
                                                  I made it large, so it
            black to create a
                                                  consumed about one
            simple, yet
                                                  third of the page. I
            sophisticated look.
                                                  also added in the
            The subtitles for the
                                                  small Editor’s picture
            different contents had
                                                  of Jack at the
            to be noticeable and
                                                  bottom.
            easily accessible, so I
            stretched them length
            and width wise to
            125%.
Constructing my double page spread on Adobe InDesign




In order to create my double page spread, I again used In Design. Firstly, I
pasted my chosen four photos into a double page document and set them up so
they were well aligned and looked good. I then used www.dafont.com to create
my ‘Dan O’Riordan’ title. I then cut that font out and pasted it into my document.
The pull quote is just simple Arial text with a black highlighted background. The
text is easy to read and quite small. All I did to create the drop cap was make
the first letter of the interview bold and much larger than the rest of the text. I am
please with how my double page spread turned out. It looks really professional
and interesting.
7. Looking back at your preliminary task, what do you feel you have
          learnt in the progression from it to the full product?
                                Instead of using a standard word
                                font, I went on dafont.com and
                                used a customized masthead
                                instead.

                            I used half a face close up instead
                            of the common medium close up.


                                 Larger main coverline




                            In the same way as my
                            preliminary task, I used
                            a brick wall for my real
                            magazine. I really liked
                            the look of it and
                            thought it was quite
                            different from other
                            magazine
                            backgrounds.



                           Instead of just leaving the
                           picture in its original form, I
                           used a more sophisticated
                           editing method, making the
                           picture half saturated and
                           colouring the eye. Creates a
                           more professional look

                    For my second cover, I used much less colour. For the
                    college magazine I used purple, green, blue. For my new
                    one I only used black and white and the brick wall.
7. Looking back at your preliminary task, what do you feel you have
    learnt in the progression from it to the full product?
                       For my preliminary, I
                       used three pictures,
                       whereas for my
                       coursework I only used
                       one.

                       Again, I used much more
                       colour in my preliminary. I
                       like a more simple and
                       formal look. I used only
                       black and white.




                       Contents list is much more
                       organized and easy to read.
                       More sub titles used to
                       categorize content.




                   My editors letter looks much
                   more professional. I have a
                   proper title, text and image. I
                   also like the placement at
                   the bottom of the page.
7. Looking back at your preliminary task, what do you feel you have
                 learnt in the progression from it to the full product?



  Overall, I feel that I have learnt a lot from and since my preliminary task and have
 gained a lot of new skills. When I started my preliminary, I had never properly used
 Photo Shop or In Design, so I had to learn how to use these to create my magazine
   cover and contents. Whilst creating my full product, I was much more confident
when using these and confidently used tools such as stroke, selection, magic wand,
saturation, image adjustments etc. etc. Through this knowledge, I feel like I was able
    to create a better and more well produced end product. Through creating my
  preliminary task, I also learnt a lot about magazine conventions and what readers
  want and expect. For my full final product I used much less colour, seeing as the
     college magazine was meant to look ‘fun’ and ‘studenty’ whereas my music
  magazine is more serious and ‘moody’. The preliminary task definitely helped me
 with my knowledge of magazines and editing programmes and helped me create a
                           final product that I am pleased with.

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Media Coursework Evaluation

  • 1. COURSEWO RK EVALUATION
  • 2. 1.In what ways does your media product use, develop or challenge forms and conventions of real media products? I based and created my front cover, I included four cover lines on my magazine which is a very contents page and double page spread conventional and an expected number. I do like the look of with ideal magazine conventions in magazines that only use one or two cover lines, for example mind. On my front cover, I included the like Clash magazine tend to do, but I felt that for my obvious masthead which is pretty much coursework, I had to stick to the conventions to create a essential for a magazine as it is what professional and legit look. Also, a larger amount of cover makes the reader recognise and lines attract different readers and there is a higher chance remember it. However, compared to they will want to read those certain featured articles and most other magazines, my masthead is purchase the magazine. It also gives the reader more of an rather complex and fancy. idea what is included within the magazine.
  • 3. 1.In what ways does your media product use, develop or challenge forms and conventions of real media products? Also, I obviously included necessities like a barcode, price and issue number. One thing that was slightly unconventional about my magazine cover is the cover image. The background is a brick wall, compared to other magazines which often only use one solid colour. The photograph also somewhat challenges the conventions seeing as most people often except the cover image to be a mid shot or medium close up. I used a close up of half of Dan’s face and lowered the saturation, whilst keeping the brick wall coloured. I also left his eye coloured which is slightly unconventional but different and eye catching. I think this is a positive contrast, seeing as it makes ‘Vice’ magazine stand out and differentiate from other magazines on the market.
  • 4. 1.In what ways does your media product use, develop or challenge forms and conventions of real media products? In the same way, I also used established magazine conventions whilst creating my contents page. I included a ‘contents’ title, subtitles to show different sections of the magazine, page numbers, a photograph and an editors letter. I did slightly challenge conventions by only including one photograph compared to other music magazines which tend to use a larger amount of photographs. All the font on my contents page is black which is also different from other magazines, but I find it made it look more sophisticated and serious.
  • 5. 1.In what ways does your media product use, develop or challenge forms and conventions of real media products? The double page spread was also created based on conventions. I used a drop cap which is used in almost all interviews in music magazines, a pull quote, a title and images of the artist. I kept the colours simple so that the article is easy to read and easy to focus on. My pull quote goes across two pages which makes it very noticeable, as does the title. I didn’t just use pictures of the artists himself, but rather also things relating to his musical life, for example the amp or sound desk.
  • 6. 2. How does your media product represent particular social groups? Checked ‘vintage’ shirt with a wax coat. This image of Dan I I tried to do Grace’s make up quite used for my double page A denim shirt with a black coat dark. We used a lot of eyeliner and spread connotes and follows on my front cover. Stylish haircut: red/black lipstick which connotes a the ‘indie’ style ideology shaved on side with fringe. ‘rock’ style. Her dark hair and much more than the cover Connotes an ‘indie’ or ‘alternative clothing also adds to the effect. She picture. This is because the look’. I used this look on Dan instantly comes across as an artists article focuses only on this because he is an ‘indie’ artists. who makes darker, rockier music, genre so more stereotypical This image which I used on my rather than indie. clothing was more appropriate front cover does connote an indie in this situation. I tried not to style, however I tried not to use be too cliché though. too many stereotypes, so we kept the clothing pretty casual. This is because ‘Vice’ doesn’t just cover indie music but other genres and sub genres too.
  • 7. 3. What media institution might distribute your media product and why? Bauer Media is already a very largely established publisher and has a vast amount of publications on the market although I feel there is a real gap for an alternative music magazine. Their existing music magazines include Kerrang, Mojo and Q, none of which focus on alternative. It would be effective to have an already well known publisher because the magazine would get far more recognition. Look wise, the magazine also contrasts to their other existing music magazines, with a much more sophisticated look and less colour.
  • 8. 4. Who would the audience be for your media product? My target audience for Vice are late teens to young adults (from about 15 to 30 years). They would obviously have an interest in alternative music and its sub genres and also have an interest in new and upcoming bands and going to gigs and festivals. Most of the artists featured in my magazine are in their mid twenties, but this does not particularly reflect my TA. Anyone who listens and is interested in alternative, rock and indie music and likes finding out about new bands and going to gigs would be an audience for my magazine.
  • 9. 5. How did you attract/address your audience? The cover page is the first thing which would attract my readers, so I made this noticeable by having an unusual masthead, an interesting and eye catching photograph which contrasts with the brick wall and large cover lines. I address the reader with ‘you’ which makes them feel as if the magazine is directed completely at them. It sounds as though Luke is telling only THEM his vices and virtues. It also creates an informal and easy going feel, which is often linked to the alternative genre, compared to a, for example, classical music magazine which would most likely not address their readers in such an informal way. Very affordable and fair price. The cover features an upcoming and unsigned artist, as well as Luke Pritchard who is very well known, so there is something for everyone's taste. Whether it be new music and well known bands.
  • 10. The reader is attracted to this article by the pictures and large pull quote which will make them want to read the whole interview The informal feel and language is used throughout the magazine. The interview is very laid back and feels like an actual conversation. Curse words are used which connotes the alternative genre.
  • 11. The editors letter is another thing which informally addresses the reader in a personal way. It feels as though Jack is talking to them and giving them a deeper insight into the magazine
  • 12. 6. What have you learnt about technologies from the process of constructing this product?
  • 13. Constructing my front cover on Adobe Photoshop Firstly, I opened my chosen image of Dan in an A4 Photo Using the text tool, I then Shop document and then added my main cover line cropped it so only his which links to the cover shoulders and a close up of image. I used Arial font half his face was visible. I then, making it quite large. The using the magic wand tool, cut main title part is in caps to Dan away from the brick wall make it stand out. I also and lowered the saturation, filled it in with black which leaving the brick wall its makes it stand out from original colour. I then also the other cover lines circled Dan’s eye using the which are all white. I selection tool and bringing added a thick white stroke back the saturation, making it on the title of the cover its original colour. I also added line and a black stroke on some blue on top to make the the pull quote. eye more noticeable. I then proceeded with adding Finally, I added my in the other three cover lines. masthead in the right top Again, adding black strokes to hand corner. I opened a the white to make them easier new PS document and to read and noticeable. I got pasted the screen shot of an internet image of a bar the dafont.com ‘Broken code which I opened in a Fluid’ font into it. Then separate PS document, cropped just the words cropped and then added onto out using the quick my front cover, putting it in the selection tool and then right hand bottom corner. I pasted it onto my front also added a text of the price cover. and issue number.
  • 14. Constructing my contents page on Adobe InDesign Firstly, I opened an A4 document in In Design. I then made a text box at the top of Once I had finished the page and typed all the font and titles, ‘contents’ in Arial font, I chose my favourite in capital letters and and most suitable bold. I then added all picture that I took of the contents in New Grace and added it Times Roman, and the onto the page Editor’s Letter in Arial. underneath the title. I made all of the font I made it large, so it black to create a consumed about one simple, yet third of the page. I sophisticated look. also added in the The subtitles for the small Editor’s picture different contents had of Jack at the to be noticeable and bottom. easily accessible, so I stretched them length and width wise to 125%.
  • 15. Constructing my double page spread on Adobe InDesign In order to create my double page spread, I again used In Design. Firstly, I pasted my chosen four photos into a double page document and set them up so they were well aligned and looked good. I then used www.dafont.com to create my ‘Dan O’Riordan’ title. I then cut that font out and pasted it into my document. The pull quote is just simple Arial text with a black highlighted background. The text is easy to read and quite small. All I did to create the drop cap was make the first letter of the interview bold and much larger than the rest of the text. I am please with how my double page spread turned out. It looks really professional and interesting.
  • 16. 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Instead of using a standard word font, I went on dafont.com and used a customized masthead instead. I used half a face close up instead of the common medium close up. Larger main coverline In the same way as my preliminary task, I used a brick wall for my real magazine. I really liked the look of it and thought it was quite different from other magazine backgrounds. Instead of just leaving the picture in its original form, I used a more sophisticated editing method, making the picture half saturated and colouring the eye. Creates a more professional look For my second cover, I used much less colour. For the college magazine I used purple, green, blue. For my new one I only used black and white and the brick wall.
  • 17. 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? For my preliminary, I used three pictures, whereas for my coursework I only used one. Again, I used much more colour in my preliminary. I like a more simple and formal look. I used only black and white. Contents list is much more organized and easy to read. More sub titles used to categorize content. My editors letter looks much more professional. I have a proper title, text and image. I also like the placement at the bottom of the page.
  • 18. 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Overall, I feel that I have learnt a lot from and since my preliminary task and have gained a lot of new skills. When I started my preliminary, I had never properly used Photo Shop or In Design, so I had to learn how to use these to create my magazine cover and contents. Whilst creating my full product, I was much more confident when using these and confidently used tools such as stroke, selection, magic wand, saturation, image adjustments etc. etc. Through this knowledge, I feel like I was able to create a better and more well produced end product. Through creating my preliminary task, I also learnt a lot about magazine conventions and what readers want and expect. For my full final product I used much less colour, seeing as the college magazine was meant to look ‘fun’ and ‘studenty’ whereas my music magazine is more serious and ‘moody’. The preliminary task definitely helped me with my knowledge of magazines and editing programmes and helped me create a final product that I am pleased with.