Artificial intelligence in the post-deep learning era
Radial analysis
1. Title: Mid Shot:
The title of Q magazine is a A mid shot has been used to
singular letter with a white show the bands body and
on red style used, which is facial expressions, which
usually associated by shows them as serious and
tabloid newspapers. This is almost depressed, which may
done to catch the eye of suggest that the type of rock
the reader and may also music that this band is a part
suggest that the magazine of may well be quite
will contain celebrity depressing and not to the
gossip as well as its main norm of rock music which is
purpose of being a music uplifting.
related publication. But
the fact that the letter Q is
partly concealed by the
band on the front cover Layout:
shows that it is not the
main item on the magazine Having the title at the
front cover, but the image bottom of the magazine is
of the band is. unusual as it is not the first
article that you will see, the
smaller articles on the left
side of the page attract the
eye first, which I feel does
Colour Scheme: not work very well,
although the plain green
The colours used on the front cover I feel works well, the
background with the band
green is a very neutral and the red and white fonts are very
taking up most of the front
distinctive of music magazines, with the white on red being
page does work very well.
typical of tabloid newspapers which suggests that Q
magazines and tabloid newspapers share similar attributes.
2. To keep the contents page similar in each Only one font has been
issue of the magazine, Q have probably made used throughout the front
a template, for the title and the Features page including the
column, which will also speed up the process numbering and the title of
of making the contents page. the contents page (not
including the Q logo),
although the spacing of the
word “Contents” has had
The layout of the contents page is the spacing between the
dominated by imagery rather than letters changed to
text, which I feel works very well for something like 1.5x
a music magazine, as its target spacing or 2x spacing. “The
audience of young people, will not Beatles” has also been put
want lots of text to read through to into Italics which makes
find the article that they want, they that article stand out from
want simple headings which they the rest.
can easily find the article they want.
The images that have been used are
varied in style of shot and persons
Only three colours have been
in them, and the layout of the two
used in the contents page (not
small images at the bottom of the
including the photographs)
contents page are similar to a
which shows the simplicity of the
sketchbook layout of photographs,
contents page which does help
also showing Q’s target audience of
make the contents page look
a wide age range.
professional and not cluttered,
with the red standing out the
most, which does work well on a
white background, and is
symbolic of power which is
common in the rock genre.
3. The colour scheme of the article is different from the colour scheme of the contents page and front page, with a
turquoise font being used for the title and key quotes in the article, with a black front used for the rest. The only red on
the double page spread is the Q logo and a small red dot at the end of the article, where as the contents page is
dominated by red and the front cover also has a lot of red on it.
The article has been made into a Question and
answer type of layout, which enables the reader to The layout of the article with the Image taking up one
find out the specific opinion or action taken by the page and the article taking up the other works well for
interviewee. This is different to a typical style of the target audience of a wide age range around the
article where a reporter writes an article using 18-40 range, which they may well be to busy to read a
quotes from the person/group the article is about two page word intensive article, and also would
and makes the article stand out from the rest in probably lose interest if there was no layout change of
the magazine. imagery to break up the text.
4. The free posters in the top right
The NME logo is very similar to the Q logo, as it is
of the front cover shows that
again very basic although the NME logo is similar
NME includes rock music from
to a bold Arial font, where as Q is similar to times
all genres and also some music
new roman, and also takes on a tabloid newspaper
from other genres with the Sex
style logo, where as NME is more contemporary.
Pistols being a punk rock band
from the 70s and Bob Marley is
a reggae icon. The artists on the
The layout of the front cover of front page are a much more
NME has a lot of content on it and modern than the artists in the
is almost cluttered, although the free posters such as Lana Del
layout of the text on the front Rey and Pete Doherty being
cover has been put into an angle, mainstream artists.
which helps to keep the layout
looking professional. The style of The image used on the front
the font used is of a 1930s page is used as the background
America style, which I feel works of the magazine cover, which I
well with the blue, white and black think in this instance works
colour scheme, as well as the better than the image being put
American flag as the background. onto a coloured background,
Also the “Plus” section at the because of the flag in the
bottom of the front cover I think background works well with the
differentiates the text layout of font and layout of the page. The
NME to other music magazines shot of the artist is a mid shot,
such as Q which uses a template which shows her body
for its cover and manoeuvres the expression with her hands on
image to fit around the text, her hips, and also shows her
where as NME manoeuvres the facial expressions with here
text to fit around the image. tongue out which works well
with the quote “I’M A PSYCHO”
above her name.
5. The title of the contents page “Inside this week” is a different way of
saying “contents page” which I feel is a good idea, however, the Times
New Roman font is a little to formal for a music magazine.
This content page is
very basic which is
different from the
front pages of NME
Lots of imagery is used which are usually
in the contents page, colourful and busy,
which may be to make although I do like this
up for the lack of contents page, I think
colour otherwise in the that a bit more colour
contents page, I also would work better
feel that not having with the front cover
the articles in than the plain colours
chronological order is on this contents page.
not the best of ideas,
as the contents page
should allow the
reader to find specific
articles quickly and not The subscription offer in
having to read the the bottom left of the
whole page to find it. page is a good way of
NME getting more
colour onto its contents
page, as well as
advertising is
subscription offer, and
the change of colour
makes it catch peoples
eye more than the rest
of the page.
6. The layout of the double page spread with the image of the artist taking up the first page of the article
helps to break up the text of the article, which helps keep the reader enticed in the article. Also with
the stats column in between two columns of text helps to break up the text and adds colour to the
page, which helps the appeal of the page to the reader.
The title of the
article uses two
translucent colours,
which helps with the
art deco theme of
the magazine, which
is also kept with the
black and white
photograph and the
American flag in the
background. The
colours of the title,
orange and blue, are
the only two colours
used throughout the
article which for the
article works well.
The layout is very
similar to the double
page spread of Q
magazine, although
The image used is a close up which has an enfaces on the artists there is no Q+A
facial expressions, Which helps to keep the article different from a layout.
plain article where a more serious pose may be used.
7. The layout of the
magazine is a quite The main image on
cluttered, with the page the front page is not
split into two halves, with a photograph but a
the computer generated computer
image taking up most of generated image,
the top half of the page, which is very
and the bottom half uncharacteristic of
containing a few music magazines.
photographs, and small
pieces of text. The
photographs are two
close ups of solo artists,
showing them laid back
and almost unconnected The colour scheme
from reality, and the of black, white,
photograph in the middle yellow and red is
is a mid shot of a band very stereotypical of
collecting an award, so it the Rock genre,
is a little more formal. which also shows
Also all of the font used is that the magazine is
bold, which is the same a lot less formal than
with the colours used other music
throughout the front magazines such as Q,
page. which is also
suggested with the
fonts used, which are
almost energetic.
8. The layout of the
The main picture of the
contents page is
contents page is of a band
very similar to the
member signing autographs
front cover, with
with another band member in
the page being split
the background. The fact that
into two halves,
the photograph used focused
with the top half
mainly on one band member
being dominated
with another in the
by one picture, and
background suggests that he
the bottom
will be the main focus in the
containing the bulk
article about that band, and
of the contents of
that he is probably the most
the page, which I
important member of the
think works well for
band.
Kerrang! to attract
its younger target
audience.
The sections of the
The contents page contents page have been
of Kerrang! Has a put into a more orderly
note from the fashion than the rest of
editor, which was the contents page or
not used in Q front cover, with them
magazine or NME, taking up four columns
although a note and images have been
from the editor is a used to break up the
very common text, to keep the
feature of contents page appealing,
magazines in all otherwise the sections of
genres, not just the contents page would
music or rock music. look like a big block of
text.
9. The double page spread has been split into one page contain A wide range of pictures has been used in the double
images, and the other containing a few photographs and the page spread with mid shots of band members
article, although surprisingly, the article in Kerrang! is more performing, a long shot of a crowd at one of there gigs,
text heavy than the other two double page spreads in this and a long shot of them coming out of there own plane.
radial analysis. The photographs on the page with the article These are used to back up the article showing how
may have been better placed in the text to help break the text successful the band has become and that they are living
up and making it more eye appealing than just a large block of the perceived “Rock and Roll” lifestyle.
text with only one quote breaking up the text.