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INTERTEXTUALITY
To learn about the concept of intertextuality
and how it works.
What do you think the term means?
•Inter
•Textuality
What they mean
•Inter: a prefix from Latin, where it meant
“between,” “among,” “in the midst of,” “mutually,”
“reciprocall...
Intertextuality
• the shaping of a text's meaning by another text.
• Intertextual figures include: allusion, quotation,
ca...
Definition
The shaping of texts' meanings by other texts.
• Notion introduced by Julia Kristeva.
• Kristeva argued against...
Definition
• Every text (and we can insert any cultural object
here: image, film, web content, music etc.) is a
mosaic of ...
Intertexuality
• Some texts refer directly to each
other – such as in 'remakes' of films,
extra-diegetic references to the...
Examples of Intertextuality
• Friends
www.youtube.com/watch?v=GAWrzYjBW4Y&safe=active
https://www.youtube.com/watch?v=AnZH...
Audience Pleasures
• This particularly self-conscious form of
intertextuality credits its audience with the
necessary expe...
Intertextuality and Genre
• There are intertextual frameworks
(references) at work that are less obvious or
direct.
• The ...
Task
• List all the intertextual references made
in the opening sequence of
• Austin Powers: Goldmember (Roach 2002)
• Wat...
Intertextuality - Simpsons
• Almost every episode of The Simpsons contains
at least one film reference to a famous film sc...
Intertextuality - Simpsons
Intertextuality - Simpsons
Intertextuality - Simpsons
Intertextuality - Simpsons
Theory
• In 1968 Barthes announced 'the death of the author' and
'the birth of the reader', declaring that 'a text's unity...
Something Else to Consider
• The notion of intertextuality problematizes the idea of a
text having boundaries and question...
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Intertextuality

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Intertextuality

  1. 1. INTERTEXTUALITY To learn about the concept of intertextuality and how it works.
  2. 2. What do you think the term means? •Inter •Textuality
  3. 3. What they mean •Inter: a prefix from Latin, where it meant “between,” “among,” “in the midst of,” “mutually,” “reciprocally,” “together,” “during” •Textuality: all of the attributes that distinguish the communicative content under analysis as an object of study
  4. 4. Intertextuality • the shaping of a text's meaning by another text. • Intertextual figures include: allusion, quotation, calque, plagiarism, translation, pastiche and parody. • An example of intertextuality is a writer’s borrowing and transformation of a prior text, and incorporating an aspect of it in a new text.
  5. 5. Definition The shaping of texts' meanings by other texts. • Notion introduced by Julia Kristeva. • Kristeva argued against the concept of a text as a isolated entity which operates in a self-contained manner and states that: "any text is the absorption and transformation of another"
  6. 6. Definition • Every text (and we can insert any cultural object here: image, film, web content, music etc.) is a mosaic of references to other texts, genres, and discourses. Where a text alludes to, or references, another text
  7. 7. Intertexuality • Some texts refer directly to each other – such as in 'remakes' of films, extra-diegetic references to the media / society in the animated cartoon The Simpsons, and many amusing contemporary TV ads. • The interpretation of these references is influenced by the audiences’ prior knowledge of other texts.
  8. 8. Examples of Intertextuality • Friends www.youtube.com/watch?v=GAWrzYjBW4Y&safe=active https://www.youtube.com/watch?v=AnZHqp6bByY • Officer and A Gentleman https://www.youtube.com/watch?v=goikm-zX9r8 • Scary Movie https://www.youtube.com/watch?v=Sgwfvu6k0xs • Shrek https://www.youtube.com/watch?v=U5DyOgvmizE
  9. 9. Audience Pleasures • This particularly self-conscious form of intertextuality credits its audience with the necessary experience to make sense of such references and offers the pleasure of recognition. • By referring to other texts and other media reminds us that we are in a mediated reality. This runs counter to the dominant 'realist' tradition which focuses on persuading the audience to believe in the on-going reality of the narrative.
  10. 10. Intertextuality and Genre • There are intertextual frameworks (references) at work that are less obvious or direct. • The assignment of a text to a genre provides the audience of the text with a key intertextual framework. • Each example of a genre utilises conventions which link it to other members of that genre. • Such conventions are at their most obvious in 'spoof' versions of the genre.
  11. 11. Task • List all the intertextual references made in the opening sequence of • Austin Powers: Goldmember (Roach 2002) • Watch the following clip that summarises what we have just discussed... • Any questions? https://www.youtube.com/watch?v=FhPkkHuov FY
  12. 12. Intertextuality - Simpsons • Almost every episode of The Simpsons contains at least one film reference to a famous film scene. • The Simpsons also contains intertextual references to politics, religion – nearly every aspect of social, political and cultural life. • The grabs on the following slides are from an episode where the Simpsons referenced Psycho
  13. 13. Intertextuality - Simpsons
  14. 14. Intertextuality - Simpsons
  15. 15. Intertextuality - Simpsons
  16. 16. Intertextuality - Simpsons
  17. 17. Theory • In 1968 Barthes announced 'the death of the author' and 'the birth of the reader', declaring that 'a text's unity lies not in its origin but in its destination' - in other words there is no longer such a thing as an original text – very postmodern. • This highlights how interpretation lies with the audience – that it is subjective - it is the audience that creates meaning.
  18. 18. Something Else to Consider • The notion of intertextuality problematizes the idea of a text having boundaries and questions the separation of 'inside' and 'outside': • Where does a text 'begin' and 'end'? • This again is postmodern

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