Chick literature is a genre of fiction focused on modern womanhood, characterized by humor and light-hearted themes, popularized in the late 1990s. In the Philippines, it gained traction around 2002, becoming a significant segment of the local book industry with notable sales. The appeal of chick lit lies in its escapism and relatable themes, often highlighting strong female characters navigating contemporary life.

1. CHICK
LITERATURE

2. WHAT IS CHICK LITERATURE?
- it is a genre firction which addresses issues of
modern womanhood, often humorously and
light-heartedly.
- the genre became popular in the late 1990s,
with chick lit titles topping bestseller lists and
the creation imprints devoted entirely to chick
lit.

3. WHAT IS CHICK LITERATURE?
- this sells well to young women, especially
single working women on their 20s / 30s.
- Although it sometimes includes romantic
elements, chick lit is generally not considered a
direct subcategory of romance novel genre,
because the heroine's relationship with her
family or friends is often just as important as her
romantic relationship.

4. CHICK LIT
IN THE
PHILIPPINES

5. CHICK LIT IN THE PHILIPPINES
- here in the Philippines, industry insiders place
its debut to have taken place in 2002, which is
about time Summit Books began publishing
English-language novels for young, female
urbanities.
- Since then, chick lit has become one of the top
money-makers of local book industry.

6. CHICK LIT IN THE PHILIPPINES
- The usual print run for the other books is 1,000
copies each.
- Summit, which is credited even by its rivals as
having gotten chick lit going, has printed 10,000
copies of each of its 12-chick lit titles. Three of
these have enjoyed second print runs.

7. WHY CHICK
LIT
POPULAR?

8. WHY CHICK LIT POPULAR?
- the vocabulary is overly simplistic, the plots are
repetitive and the appeal is escapism.
- thus, these novels provide alternatives to what
cultures demand for women homemaking,
mr.rights, thin waists,and sexual fidelity ---- as
well as escapism to reality.

9. EXAMPLES

10. It depicts strong and
inspiring female characters
and those that want it to
portray the reality of young
women grappling with
modern life

11. It a 2006 comedy-drama
film, a loose screen
adaptation of Lauren's 2003
chicklit of the same name. It
stars Anne Hathaway and
Meryl Streep.

12. The Nanny Diaries by Nicole
Kraus and Emma
McLaughin was a New York
Times Bestseller for many
weeks in 2002.

13. CHICK
LITERATURE

14. REFERENCE
https://www.slideshare.net/ryanchikamtis/chick-
lit-22984988