3. Real-time case: Novo Nordisk train the spiders Novo Nordisk Corporate Branding & Responsibility map the informal organisation not visible to the naked eye as part of the yearly organisational review and audit. Focus is on linking business and organisation such that the organisation underpins the business strategy. Novo Nordisk has had its first positive experience with network analysis. Corporate Vice President Charlotte Ersbøll has enjoyed to interpret the findings, “ We are a partner organisation, who collaborate with HR, marketing, R&D, as well as a number of affiliates. Consequently, it is important that we manage organisational networks well. The network analysis provides a good guidence as to how we can improve.” “ Our staff wants to work closer together, but they would like to know how to.” Charlotte Ersbøll has used the analysis as a foundation for employee interviews, and a number of strategic projects has been identified linking employees across the organisation. “ In some departments maybe just two employees had all the relations, and we have now managed to spread these to more people. We now have a greater common professionalism and a better understanding of the role of the individual within the department.” From Børsen Executive 16 April 2010 The challenge Source Innovisor 2009