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How we use LinkedIn

©   I N N O V I S O R           J   U LY   1 0
Content


                      1       Our approach

                      2       LinkedIn relations

                      3       Top 20 relations

                      4       Potential customers




W W W   . I N N O V I S O R . C O M                 2
Methodology and approach
        Purpose
         To establish an overview of our LinkedIn relations and network
         To identify potential customers in our shared network
         To identify potential customers we have not yet focused on



        Approach
           LinkedIn data generated 9 March – 11 March 2010
           Participants: Thomas, Nadia, Nanna, Nikolaj, Jeppe, Torsten og Morten
           Data have been aligned, ex Novo Nordisk and Novo Nordisk A/S
           Innovisor intercompany relations not shown
           Relations not related to a company are removed, ex students
           Innovisor affiliations are not shown




W W W   . I N N O V I S O R . C O M                                                 3
All LinkedIn relations @ Innovisor




          Each LinkedIn relation is marked by a blue circle
          All LinkedIn connections attached to Innovisor consultants are depicted
          The circles most central, marked by the red circle, are those relations shared by most consultants

W W W   . I N N O V I S O R . C O M                                                                             4
Top 20 LinkedIn relations @ Innovisor
                 Company               # of relations   Company                  # of relations

                 NNIT                  140              PriceWaterhouseCoopers   10

                 Novo Nordisk          114              Danske Bank              9

                 Capacent              31               IBM                      9

                 Deloitte              25               OMD Denmark              9

                 CSC Danmark A/S       20               Vestas                   8

                 Omnicom Media Group   14               TDC                      8

                 A.P. Møller-Mearsk    13               PA Consulting Group      7

                 Dong Energy A/S       11               Nutricia                 7

                 Nykredit              10               theZouk                  7

                 Implement A/S         10               Rambøll                  6




W W W   . I N N O V I S O R . C O M                                                               5
Top 20 LinkedIn connections @ Innovisor




         The picture shows how Innovisor’s Top-20 LinkedIn relations are
         conected, ie. those companies with whom we share most relations

W W W   . I N N O V I S O R . C O M                                        6
LinkedIn – 20+20 relations with potential

                   Virksomhed              Antal        Virksomhed   Antal
                                           relationer                relationer
                   ISS                     5            2BM          4

                   Scandinavian Airlines   5            CISCO        4

                   KMD                     5            Telenor      4

                   Multidata               5            Traen A/S    4

                   Right Management        5            SKI A/S      4

                   Adfair APS              4            Nycomed      4

                   Momentum Consulting     4            Nordea       3

                   Copenhagen Airports     4            Nokia        3

                   Impact Consult ApS      4            KPMG         3

                   Velux A/S               4            Danfoss      3




W W W   . I N N O V I S O R . C O M                                               7
Next level LinkedIn connections @ Innovisor




        The picture shows how Innovisors Top
        21 - 40 LinkedIn relations are
        connected, ie. those companies with
        whom we share most relations

W W W   . I N N O V I S O R . C O M            8
Use LinkedIn as a platform for dialogue

        What to do?
         Which companies are shared connections and why?

         Which initiatives should we consider?
                 Aimed at our shared LinkedIn network pairing the current situation of
                the
                  company with the relations in it




W W W   . I N N O V I S O R . C O M                                                       9

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How we maximize our LinkedIn network

  • 1. How we use LinkedIn © I N N O V I S O R J U LY 1 0
  • 2. Content 1 Our approach 2 LinkedIn relations 3 Top 20 relations 4 Potential customers W W W . I N N O V I S O R . C O M 2
  • 3. Methodology and approach Purpose  To establish an overview of our LinkedIn relations and network  To identify potential customers in our shared network  To identify potential customers we have not yet focused on Approach  LinkedIn data generated 9 March – 11 March 2010  Participants: Thomas, Nadia, Nanna, Nikolaj, Jeppe, Torsten og Morten  Data have been aligned, ex Novo Nordisk and Novo Nordisk A/S  Innovisor intercompany relations not shown  Relations not related to a company are removed, ex students  Innovisor affiliations are not shown W W W . I N N O V I S O R . C O M 3
  • 4. All LinkedIn relations @ Innovisor  Each LinkedIn relation is marked by a blue circle  All LinkedIn connections attached to Innovisor consultants are depicted  The circles most central, marked by the red circle, are those relations shared by most consultants W W W . I N N O V I S O R . C O M 4
  • 5. Top 20 LinkedIn relations @ Innovisor Company # of relations Company # of relations NNIT 140 PriceWaterhouseCoopers 10 Novo Nordisk 114 Danske Bank 9 Capacent 31 IBM 9 Deloitte 25 OMD Denmark 9 CSC Danmark A/S 20 Vestas 8 Omnicom Media Group 14 TDC 8 A.P. Møller-Mearsk 13 PA Consulting Group 7 Dong Energy A/S 11 Nutricia 7 Nykredit 10 theZouk 7 Implement A/S 10 Rambøll 6 W W W . I N N O V I S O R . C O M 5
  • 6. Top 20 LinkedIn connections @ Innovisor The picture shows how Innovisor’s Top-20 LinkedIn relations are conected, ie. those companies with whom we share most relations W W W . I N N O V I S O R . C O M 6
  • 7. LinkedIn – 20+20 relations with potential Virksomhed Antal Virksomhed Antal relationer relationer ISS 5 2BM 4 Scandinavian Airlines 5 CISCO 4 KMD 5 Telenor 4 Multidata 5 Traen A/S 4 Right Management 5 SKI A/S 4 Adfair APS 4 Nycomed 4 Momentum Consulting 4 Nordea 3 Copenhagen Airports 4 Nokia 3 Impact Consult ApS 4 KPMG 3 Velux A/S 4 Danfoss 3 W W W . I N N O V I S O R . C O M 7
  • 8. Next level LinkedIn connections @ Innovisor The picture shows how Innovisors Top 21 - 40 LinkedIn relations are connected, ie. those companies with whom we share most relations W W W . I N N O V I S O R . C O M 8
  • 9. Use LinkedIn as a platform for dialogue What to do?  Which companies are shared connections and why?  Which initiatives should we consider?  Aimed at our shared LinkedIn network pairing the current situation of the company with the relations in it W W W . I N N O V I S O R . C O M 9