This document discusses how Innovisor analyzes and uses its LinkedIn connections. It generated data on its consultants' LinkedIn relations to identify potential customers within their shared network. It found the top 20 companies Innovisor has connections to, including NNIT, Novo Nordisk, and Capacent. A chart shows how these top companies are connected to each other through Innovisor relations. The document also identifies another 20 companies with 4+ connections that could be potential customers and aren't fully focused on yet. It encourages using LinkedIn as a platform for dialogue to understand shared connections and consider initiatives targeting the shared network.

1. How we use LinkedIn
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2. Content
1 Our approach
2 LinkedIn relations
3 Top 20 relations
4 Potential customers
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3. Methodology and approach
Purpose
 To establish an overview of our LinkedIn relations and network
 To identify potential customers in our shared network
 To identify potential customers we have not yet focused on
Approach
 LinkedIn data generated 9 March – 11 March 2010
 Participants: Thomas, Nadia, Nanna, Nikolaj, Jeppe, Torsten og Morten
 Data have been aligned, ex Novo Nordisk and Novo Nordisk A/S
 Innovisor intercompany relations not shown
 Relations not related to a company are removed, ex students
 Innovisor affiliations are not shown
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4. All LinkedIn relations @ Innovisor
 Each LinkedIn relation is marked by a blue circle
 All LinkedIn connections attached to Innovisor consultants are depicted
 The circles most central, marked by the red circle, are those relations shared by most consultants
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5. Top 20 LinkedIn relations @ Innovisor
Company # of relations Company # of relations
NNIT 140 PriceWaterhouseCoopers 10
Novo Nordisk 114 Danske Bank 9
Capacent 31 IBM 9
Deloitte 25 OMD Denmark 9
CSC Danmark A/S 20 Vestas 8
Omnicom Media Group 14 TDC 8
A.P. Møller-Mearsk 13 PA Consulting Group 7
Dong Energy A/S 11 Nutricia 7
Nykredit 10 theZouk 7
Implement A/S 10 Rambøll 6
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6. Top 20 LinkedIn connections @ Innovisor
The picture shows how Innovisor’s Top-20 LinkedIn relations are
conected, ie. those companies with whom we share most relations
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7. LinkedIn – 20+20 relations with potential
Virksomhed Antal Virksomhed Antal
relationer relationer
ISS 5 2BM 4
Scandinavian Airlines 5 CISCO 4
KMD 5 Telenor 4
Multidata 5 Traen A/S 4
Right Management 5 SKI A/S 4
Adfair APS 4 Nycomed 4
Momentum Consulting 4 Nordea 3
Copenhagen Airports 4 Nokia 3
Impact Consult ApS 4 KPMG 3
Velux A/S 4 Danfoss 3
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8. Next level LinkedIn connections @ Innovisor
The picture shows how Innovisors Top
21 - 40 LinkedIn relations are
connected, ie. those companies with
whom we share most relations
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9. Use LinkedIn as a platform for dialogue
What to do?
 Which companies are shared connections and why?
 Which initiatives should we consider?
 Aimed at our shared LinkedIn network pairing the current situation of
the
company with the relations in it
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